virgin media brief ideas

LOVE+VIRGIN MEDIA1st round of ideas - 9th of July

2ND IDEA

Bond DOesn’t JUST SHOOT, he shoots to kill

PROBLEM AND INSIGHT

GOOD PROBLEM: TiVo users can record TV shows and watch them whenever they want. “20 000 Bond movies are watched every night.”

Insight: Actors are tired: 007 isn’t completing any missions, so M and the Bond girls are frustrated.

We need more James Bonds.

SOLUTIONSubstitutes for Daniel Craig. USERS CREATING CONTEnt.

1. Recruitment ads + people can shoot Vine, Instagram or YouTube videos of themselves acting like Bond. #iam007

2. Virgin stores has the background and the gun for more real videos › people in the stores, hype on TiVo

3. Voting for winner › winner gets to act in the next movie

4. Idea transformable to any movie/tv characters and athletes like Bridget Jones or Wayne Rooney

1ST PERUVIAN BOND

3RD IDEA

THE OBJECTIVE

To create awareness of the TiVo service

To get 20 -‐ 30 y/o interested

To encourage foot traffic to Virgin Media (﴾Arndale)﴿

THE CHALLENGE

USERS don’t know how great tivo is.

The UK Market is dominated by Sky TV

Young people stream/download!

THE RATIONALE

The invention of TV was the ‘magic box’ -‐ brought stories to the family room (﴾1951)﴿

TiVo was revolutionary in giving the power to the consumer, personalization (﴾1999)﴿

20 -‐ 30 y/o are mobile centric

‘TV’ is not limited to the home

THE CONCEPT

Community celebration for your television: whenever, wherever.

THE CONCEPT

The setting: a well known, historical building in Manchester. During the afternoon, users can personalize the content projected in the windows. The most popular content is projected in the evening for the community: it’s an outdoor movie night.

Users use their mobiles to select the content. The theme is retro cinema with ushers and popcorn.

4TH IDEA

UNITE PEOPLE

WE WANT TO TAKE PART IN YOUR JOURNEY.

“EVERYONE IS AN ADVENTURER”

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