virtual public meetings: efficient outreach, big payoffs
Post on 25-Jun-2015
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Virtual Public Meetings:Efficient Outreach,
Big Payoffs
2011: Our First Experiment
1. Build A brand.
2. Get the word out.Basics: press releases,
websiteMailersSocial media“Business cards” at area
check-out counters
• Yard signs• Unique web page: at minimum an
alias, KentWA.gov/KentValleyLoopTrail
• Better: purchase domain name: KentValleyLoopTrail.com• YouTube or Vimeo videos• QR codes taking people to your
project video
3. Think of ways
technology can make it easier for
people to help you.
Do an online survey.
Share results.
Have a photo contest.
Keep things fresh.
Brand consistently.
Market your events.
So now you know:1) Build a brand for your
project.
2) Get the word out.
3) Think of ways technology can make it easier for people to help you.
Thanks! Victoria Andrewsvandrews@kentwa.gov
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