visits that enroll sacac/pcacac 2012

Visit Programs that Enroll

Bartley Sides Furman UniversityLindsey Whittaker University of GeorgiaMatthew Jones University of Maryland

Trent Gilbert TargetX

SACACPCACAC

Manage ExpectationsThe Research

The PressUniversity of Maryland

Furman UniversityUniversity of Georgia

Discussion

ldquoThe Experience is the Marketingrdquo

Arts amp Science Group Student Poll

The Experience is Higher Education Marketing

Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo

- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information

ldquoEffectivenessrdquo

Noel-Levitz

64Higher 4-year graduation rate of those who visited campus

vs Those that didnrsquot visit prior to enrolling

Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA 2011

Read the Chronicle Article

Read In Step with tradition Campus Tours thriving

Read On vacation -- at a college campus

But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them

Read the New York Times Articles

Read the US News and World Report Article

Read UB October 2009 Online

Read the St Louis Post Dispatch Article

Read the Washington Monthly Magazine

Read the Philadelphia Inquirer Article

Read the Slate Article

Read The Choice a New York Times Blog

Matthew Jones

University of Maryland

Bartley Sides

Furman University

4500 Daily Visits51

68

Lindsey Whittaker

University of Georgia

First Year Information Sessions amp Tours

Explore Georgia

Scholar Visitation Day

New Dawgs

Out and About

May 18 3pm Eastern

Improve Your Campus VisitThis Summer

Visit Programs that Enroll

Bartley Sides Furman UniversityLindsey Whittaker University of GeorgiaMatthew Jones University of Maryland

Trent Gilbert TargetX

SACACPCACAC