visual language - openthinking

Iyad Mourtada

Using Visual Language Using Visual Language in Business in Business

Why do smart managers make bad decisions?

Emotional Intelligence

Business Intelligence

Know Know WhatWhat

Know Know nothingnothing

Know Know HowHow

Know Know WhyWhy

The Continuum of Understanding (Cleveland 1982)

ALLOCATION OF MENTAL SPACE

Having more information is not always better

Turning Information into Knowledge

Product-based marketingProduct-based marketing•Companies sold Companies sold commoditiescommodities / / Customers bought Customers bought productsproducts

Mass media-based marketing (Informing)Mass media-based marketing (Informing)

•Companies sold Companies sold goods / goods / Customers bought Customers bought benefitsbenefits

Customer-based marketing (Persuading)Customer-based marketing (Persuading)

•Companies sold Companies sold brands / brands / Customers bought Customers bought Emotions Emotions

Market-based marketing (Inspiring)Market-based marketing (Inspiring)

•Companies sold Companies sold Ideas / Ideas / Customers bought Customers bought ExperiencesExperiences

““Marketing is all about spreading ideas.” Marketing is all about spreading ideas.” Seth GodinSeth Godin

Ronnefeldt Tilting TeapotRonnefeldt Tilting Teapot

Jack is looking at Anne, but Anne is looking at George. Jack is married, but George is not. Is a married person looking at an unmarried person?

A. YesB. NoC. Cannot be determined

Professionals, who have knowledge and experience, may think they can make decisions without really using their minds. They don’t expect new things and they make miss them. They look at the details and forget the big picture.

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