vivint-case-study

Smart MarketingFor Smart ProductsHow we reasserted Vivint for it’s smart home innovation and stayatop the leadership board as one of the top solar brands.

SummaryWe funneled all Vivint’s traffic and leads from their current media campaigns into an insight-driven digital ecosystem in order to segment the customers and customize the content to fit their needs.

We used content marketing to nurture the leads and educate solar prospects on smart home products to push upsells and improve the LTV (life-time-value) of their customers.

SEGMENTED JOURNEYS

JOURNEY MAPPING

LEAD SEGMENTATION

ECOSYSTEM STRATEGY

CONTENT MARKETING

EMAIL WORKFLOWS

ROLES

Sally The Homeowner’sCustomer Journey

This is how we take journey-mapping to the next level!

Lead SegmentationOur data scientists studied their behavior patterns and discovered insights about their likes, dislikes, interests, and emotions. Then we designed personalized content to overcome their fears.

● RESEARCH + DEVELOPMENT

● UNIQUE BUYER PERSONAS

● LEAD SCORING TACTICS

● INTELLIGENCE GATHERING

● BEHAVIOR PATTERNS

Solutions

● WHITEPAPERS

● EBOOKS

● INFOGRAPHICS

● SPEC SHEETS

● CASE STUDIES

● VIDEOS

Authority-BuildingContent Marketing

Lead NurturingUsing email workflows and lead segmentation we were able to design educational content overcoming precise objections and answering specific questions for the individual.

EcosystemStrategyWe tied in search, social, web pages, and blogs and started driving all traffic through segmented landing pages with unique call-to-actions for each buyer persona. Then we nurtured each funnel (customer journey) with personalized content for the individual.

● CONVERSION STRATEGY

● CONTENT STRATEGY

● MARKETING AUTOMATION

● CONTENT CREATION

Lead Magnets& Trip WiresWe created content to educate and nurture the leads through the funnel and convert them to sales opportunities for upselling them on smart home products.

Email Workflows+ SegmentationWe created segmented lead gen sequences and automated email workflows to deliver specific messages to unique buyer personas to improve conversion and upsell customers.

● EMAIL CONTENT

● STRATEGY

● CUSTOM CONTENT

● LANDING PAGES

Data-DrivenContent DesignOnce armed with these game-changing insights between the different customer journeys. We designed unique content to overcoming those individual’s objections through email, blog articles.

Premium ContentWebinars + VideosWe created premium pieces of content like videos, webinars, case studies, testimonials, etc… to significantly increase conversions and upsell solar customers on smart home products.

Data, Analytics, Behavior PatternsEvery quarter, we kept collecting more and more data and insights. We were able to optimize the content marketing with subtle changes to keep improving sales month after month.

ResultsWe monetized thousands of visitors and upsold thousands of customers that would have otherwise gone unnoticed by their marketing team.

$100M IN ADDITIONAL SALES REVENUE

IMPROVED LTV by 30%

900% ROI

“By making small tweaks to our digital marketing technology and adding bits and pieces of educational content marketing. They found MILLIONS of dollars on the table that we had no idea was missing.”

- Chris Lundell, VP of Marketing