vlg (via luna group, sometimes just vialuna) overview
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© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Rethinking MarketingWe design friendly, the Texas way.
(214) 299-8688 (214) 594-5494 faxTeamUp@WeFightBoredom.comwww.WeFightBoredom.com
811 East Plano Parkway, Suite 120Plano, Texas 75074
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Team up- We are academically sound. (MBAs, BAs, and an MD)- Our average age is 32- Our average height is 5’7” - The ratio of women to men is 2:1- We love what we do. We do it well.
Number of refrigerators: 4 (3 are small)
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© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Who are we?Via Luna Group is a- Creative Shop- Fulfillment House- Anti-Boredom Syndicate- School of Dialog Marketing
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© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Dialog Marketing- If a tree falls in the forest, does it make a sound?- If they don’t respond to your direct mail piece, did it make a sound?- Marketing should be a conversation starter.- Marketing should not be a lecture. - Do you agree?
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© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Old School vs. New4
Traditional Mail
Forget the 7-touch rule. Our value is the ability to deliver those old school responses plus an additional 10-30% to your doorstep in real-time.
Dimensional Mail
Inbound response
Track response rate
NEXT TOUCH POINTThem
Us Inbound response
Real-time data delivery
NEXT TOUCH POINT
0-4%
14-34%
Direct Mail vs. Dimensional Mail
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Our Creative Process
Our 5-step, 20-milestone program has been tested
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Strategic Overview
Creative Brief
Client Approval
Theme , URLs & Mailers
Client Approval
Copy & Initial Designs
Client Approval
Full Sitelet Stills
Client Approval
List Scub & Mail Executed
Client Approval
Site Coding
Site Tracking
Dialog Engine
Quality Control
Final Review
Client Approval
LaunchClient Revisions
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Measuring Success- Revenue is usually number one on the list.- Calls-to-action are a close second.- There are other marketing metrics used to gauge success, like hit rate, click-throughs, returns, and time. - Each client has specific goals, so we tailor each campaign to maximize the impact.- We’re winners. When was the last time a direct mail campaign won you $3,000,000 in revenue?
Did we tell you we have a money tree?Email for a picture of it. Remember to put “Tree” in your subject line.
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© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Target Audience- Do you know what your customer likes?- Wish more people knew about you?- Do you have a list of those people we can target?- Your audience is not stupid, but they are busy.- We give your marketing a “human touch”.
Yep, we just worked a Rick Spring�eld reference into this slide deck. After all, “I just want someone to talk to”.
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- Ease their pain, win their hearts and minds.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Logistics- Outsourced creative is nothing new.- Web-based project management is newer.- Personalized Flash websites are newest. - We take you from conception to launch and beyond.- We manage the logistics and you get all the credit.
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We really dig Basecamp and Highrise. If you work with us you’ll get to work in Basecamp, but you’ll end up in Highrise. Ask us why.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Our Expectations- Straight talk- Clear direction and a great story- Big ideas, targeted objectives
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Our guess is that you expect the same from us.
- Hitting time and budget milestones
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Skunk WorksWe are passionate about interactive media. Here are a few of the fun, new products we are building for you.- Opt-in only micro sites- iPhone savvy micro sites- Web-based CRM connectivity- Eloqua integrated marketing programs
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Want to learn more about these? Cool. Send and email to our president, Michael Simmons.msimmons@we�ghtboredom.com
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Brainstorming- Are you ready to make a commitment?- Do you want to stop building boring programs? - Is a paradigm shift just what the doctor ordered?
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Did you answer ‘yes’ to any of these? If so, your needs and our talents jive and we should talk. By the way, let us know who sent this to you when you call:214.299.8688. Ask for Lee Parker.
© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential
Eye Candy12
We’ll save you this spot.
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