voltimum intro copy

Voltimum Presentation

Contents

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■ Introduction Slide 3 to 12

■ Content Slide 13 to 20

■ e-Catalogue Slide 21 to 26

■ Services Slide 27 to 29

■ Campaign Successes Slide 30 to 40

■ Market Research Slide 41 to 44

■ TV and Filming Slide 45 to 49

■ Benefits of Membership Slide 50 to 54

Introduction

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About Voltimum

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■ In 2001 Founded as a joint venture by leading manufacturers

■ Currently active in 13 markets

■ Community of more than 360,000 electrical professionals –B2B

■ Voltimum operates among others:

■ an online portal

■ an established E-mail Newsletter with wide coverage

■ a database with valuable expert knowledgeand support information

About Voltimum

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■ Voltimum provides premium manufacturers with the opportunity to be part of an interactive and credible community.

■ Voltimum is the most efficient and effective global communication plattform within the industry.

■ Voltimum tracks all the latest industry brakthroughs and shows users and partners what‘s new and what matters.

■ Voltimum helps partners to grow sales and generate solid, qualified leads.

About Voltimum: Live User Accounts

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14.800 Users

53.700 Users

9.600 Users

44.000 Users

30.600 Users75.191 Users

4.300 Users

53.000 Users

2.400 Users

8.700 Users

19.000 Users

15.200 Users

4.400 Users

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Voltimum community

Biggest community of electrical professionals world wide

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UK E-Newsletters circulated weekly

Voltimum Profile Category Users %

E Electrical Contractor (1-10 employees) 23115 31%

I Electrical / M&E Contractor (11-24 employees) 1685 2%

I Electrical / M&E Contractor (25+ employees) 4390 6%

I Electrical Contractor (60+ employees) 2114 3%

I Total I 8189 11%

S Architect / Lighting Designer / Interior Designer 1591 2%

S Building Services Engineer / Contractor 2144 3%

S Client - End User / Utility 3784 5%

S Electrical Engineering Firm 3044 4%

S Facilities Manager 1674 2%

S Fire and Security Company 821 1%

S House Builder / Property Developer 1997 3%

S Local Authority or Government 1974 3%

S M and/or E Consultant 3473 5%

S Total S 20502 27%

D Wholesale Distributor 4950 7%

P System Integrator / Panel Builder / OEM 827 1%

O Educational Establishments / Student 2209 3%

O Non Electrical Building Trade 2959 4%

O others 5682 8%

O Press/Media/Marketing/PR companies 360 0%

O Service Company 790 1%

O Trade Association & Industry Body 514 1%

O Total O 12514 17%

M Manufacturer / Manufacturers Agent 5094 7%

Totals 75191

Voltimum Compared to Trade Press

March 2013

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0

10000

20000

30000

40000

50000

60000

70000

80000

Competitor Circulation Figures Mar 2013

Printed

E-newsletter

0

10000

20000

30000

40000

50000

60000

70000

80000

Competitor Circulation Figures Mar 2013

Printed

E-newsletter

Newsletters – Twice Weekly to Database

News, Technical, and Specials

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360°Communication Channels

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Voltimum Portals>19 Mio Identified Contacts p.a.

Voltimum Newsletters>335.000 Distribution list

Voltimum TV (Wholesaler)>250 Outlets in UK + DE

Voltimum Social Media

>7.000

fans>6.000

follower>130.000

Channel

Views p.a.

Voltimum App>32.500 installations

VoltiMag 20.000

circulation per

issue

Content Curation

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Partners.

Partner Experts

Free ExpertsExternal Authors Self produced Contents

Industry News (PR)

Industry Partners

User generated

content

Main Content

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Industry News, Manufacturer News, and

Technical Topics

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User Questions, Training, and Blog

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Expert Panels

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• Answering users’ technical questions on Voltimum

• Contributing topic-related articles for VoltiTECH

• Contributing white papers and technical guides

• Presenting their views in live seminars and on-line webinars

• Co-ordinated by a Chairperson from the Panel

• (Future potential – forum / Blogs)

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Live appearances

Voltimum WebinarsVoltimum TV?

Trade Magazines

Lux

ECA Today

VoltiTECH

Expert Panels

User Reviews

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User Reviews

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User Reviews

■ Ask users to rate product – utilising the community

■ User rates product – 5 star style

■ One user selected to give more detail

■ Voltimum produce article – similar to Q&A of the day.

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e-Catalogue

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e-Catalogue:

Over 200,000 Products from 32 Brands

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PDF Library

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Voltimum Powers Edmundson Electrical

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On Voltimum Portal - catalogue accounts for

30% of all Page Views

On Edmundson - catalogue accounts for 1.8m

Page Views (91% of all Page views)

Voltimum Powers Edmundson Electrical

■ In 2013 the Edmundson

VoltiLINK generated 400K visits

(36K per month) and 2 million

Page views (average 5.14

pages per visit)

■ (Voltimum UK 850K visits (77K

per month and 4M Page views)

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UK Total Traffic 2013

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■ Over 850k Unique Visitors - over 70k per month

■ 1.4m Visits - 116k per month

■ 6.9m Page Views - 575k per month

■ 2.2m Page Views were logged in traffic.

1,540 Fans on Facebook

2,655 Followers on Twitter

Services

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28

Implement cultural change….moving away from “IT and Marketing focus with

shareholders” to “traffic monetization priorities and external sales growth”

Jean-Marc Debeaux, Schneider Electric December 2013

New Strategy

Campaigns

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Opportunities

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On-site Display Advertising - Banner Adverts, Site Take-Overs, and Pop Ups

Newsletters – Mono-Branded Bespoke and Banner Adverts

Product Tests/Reviews – User Reviews and Articles

Market Research/Surveys – Qualitative to Flash Surveys

TV Adverts and Video Production – Plus Webinars

Social Media – Sponsored Posts

Voltimum has a wide range of products that communicate with our engaged

audience – using multiple tools ensures successful campaigns.

Campaign Successes

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Philips – Spring Launch

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■ Email sent to database

■ Banner advert on Voltimum.co.uk

■ Banner on several Newsletters

■ Plus Social Media promotion

Philips – Spring Launch

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■ Second email sent to users who opened the first

email – objective to gain rate and reviews.

■ Banners on Voltimum website and newsletters

changed.

Philips – Spring Launch

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■ Clear KPI’s were set – many based on previous

campaigns with Voltimum and other media outlets.

■ All KPI’s were not only hit but in some cases double the

expected results.

■ All aspects of the campaign played their part.

■ Future promotion is following the same model.

Dimplex – Quantum Campaign

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■ Sent to 68,965 users

■ 14.6% open rate

■ 961 Clicks to Dimplex website pages

4 weeks later

The email was then sent to everyone that

opened the email but did NOT click.

Dimplex – Quantum Campaign

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■ Sent to 9,311 users

■ 56.1% open rate

■ 307 extra Clicks to Dimplex website pages

■ Over all 1268 clicks from 961.

A 32% increase

Affiliate Marketing

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Affiliate marketing UK set up

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TooledUp.com campaign

■ Liaised with client direct and

Affiliate network

■ Campaign started with an

email shot – 38,252

■ 15% open rate – 5,609 opens

■ 423 Clicks

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TooledUp.com campaign

■ Banner adverts on

Voltimum.co.uk – 262 clicks

■ Banner adverts on

Newsletters – 87 clicks

■ ‘Voltimum Recommends’ on

Newsletters – 531 clicks

■ Total – 1,303 clicks

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TooledUp.com Campaign

■ 15 week campaign to date

■ 1,303 clicks direct to product

■ Average over 4 clicks per

1000 impressions

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Market Research

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1. Flash surveys (quantitative)

■ 3 short questions, fast turnaround

■ Web-form-based

2. In-depth Market Studies (quantitative)

■ Preferences, attitudes, needs and product features

■ Competitive image profiles and price points

■ Customer satisfaction and NPS

■ Research software-based online survey

3. Market Explorations (qualitative)

■ Roundtable Focus Groups

■ Personal in-depth Interviews

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Broad Research Spectrum

Insights

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Voltimum Insight

■ Insights through database

qualification and regular

surveys

■ Insights through click-stream

analyse

■ Identify trending topics ( for

example internet of things)

■ Increase market value through

promotion of innovative

products and solutions

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Voltimum TV & Filming

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Voltimum TV

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Digital narrowcasting has clear advantages over broadcasting and e-marketing. Firstly it ensures that all viewers are the target audience, secondly unlike -marketing, the Voltimum TV system does not cater for opt out – if you are in the branch you will see the advertising on the Voltimum TV. Multiplying this across the network we have a highly focussed audience of 2.1 million plus viewers per year.

Advertising for the digital generation

Voltimum TV Locations

Webinar Service

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Content is displayed

in flexible ‘pods’,

which can be resized

and moved

Can use pre-

recorded video’s

Event Coverage & Filming Projects

■ Voltimum camera team

supports Expert panels

■ Creates bespoke event

films for partners

ECA, EATON, LuxLive, Megaman, OSRAM,

Philips, Recolight

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Benefits of Membership

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Benefits of Membership

Online hosting and promotion of your information on www.voltimum.co.uk

News Hosting of an unlimited number of brand-related news items in a

branded area. Each news item can contain images, links, downloads,

video and slideshows.

Product Information Your product ranges presented in detail in Voltimum’s e-catalogue. Each

product can be presented with images and a wide variety of downloads as

well as links.

Once present on Voltimum, your catalogue will also appear on the

websites of Edmundson Electrical.

A PDF version of your Product catalogue(s) and product brochures will

appear in Voltimum’s Product PDF library.

Technical Experts Your technical experts can join Voltimum’s Expert panels to answer

questions and submit white papers on specific topics which can be

published on the portal. This is an extremely popular area of the portal.

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Benefits of Membership

Training & CPD Your courses, webinars or seminars can be showcased alongside courses

from industry leading training bodies including trade associations, industry

bodies and manufacturers. Voltimum’s eUniversity now lists almost 500

learning modules of varying types and is the only central source of

information of this type.

Partner Area Your corporate landing page presenting your corporate values and

messages and providing the appropriate contact details.

Voltimum App Voltimum partners have their catalogues, videos, news and partner page

presented in Voltimum’s iPhone and iPad App available from the iStore

and promoted on Voltimum.

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Benefits of Membership

Presence in VoltiNEWS and VoltiTECH:

At least 1 monthly presence is guaranteed in Voltimum’s award-winning newsletters –

VoltiNEWS circulated 7 times/month to over 75,000 electro-technical professionals and

VoltiTECH, circulated 1 time/month to 40,000.

This medium allows you to promote your latest news, training or events to the market or

highlight your company’s expertise in its field through contributions to technically themed

newsletters.

VoltiNEWS is the largest HTML version e-newsletter in the UK electrical industry.

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Benefits of Membership

Participation in Voltimum Expert Panels:

Voltimum operates 4 x Expert Panels – lighting, electric vehicle infrastructure, smart homes

and building automation, and electric heating, ventilation and control.

The panel meets occasionally to discuss important topics. Their opinions, comments, expert

advice and technical articles are distributed to the market by Voltimum via VoltiTECH, Social

Media Channels, Voltimum TV network, webinars and live seminars.

Partners also will have the benefit of growing with Voltimum and its partners as they share their

experiences and develop expertise.

As a Voltimum partner you would be able to benefit from Voltimum’s Interactive Services and

participate in our fast growing Voltimum TV network at extra charge – all at discounted rates.

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Voltimum UK and Ireland

www.voltimum.co.uk

Eddie Embleton

Sales and Marketing Manager

Eddie.embleton@voltimum.com

Tel: 07572 601548

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Do you have questions?