vp balaji
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BALAJI WAFERS
N. P. COLLEGE OF COMPUTER & MANAGEMENT STUDIES, KADI
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BALAJI WAFERS
N. P. COLLEGE OF COMPUTER & MANAGEMENT STUDIES, KADI
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BALAJI WAFERS
1.1
INTRODUCTION TO
CONFECTIONERY
The estimate made by the Ministry of Food Processing Industries (1998), the
total market of bakery product, bread and biscuit is estimated at 1.5mn ton and
1.1mn ton respectively. The cake market is estimated at 0.4mn ton. The organized
segment of the biscuit market is estimated to be 0.44mn tons whereas the unorganized
sector accounts for the balance 0.66mn tons. Bread market is estimated to be growing
at around 7% pa in volume terms, whereas the biscuit market in the recent years has
witnessed a little higher growth at around 8-10% pa. Within the biscuit category,
cream and specialty biscuits are growing at faster pace at 20% pa, while the popular
segment is growing.
Production area
Besides the industrial areas in leading metropolis the bakery product &
confectionery are carried on small- scale basis also at household level. Whereas, the
confectionery industry has developed remarkably with the international brand
mingling with the domestic market toffees, chocolates etc. produced at large scale in
important industrial regions of the country.
Growth promotional activities
In 1977- 78 Government reserved the confectionery bread and biscuit
manufacturing for small scale and restricted entry of large producers. During the last 2
decades, small and unorganized players shared the growth in the industry. Currently,
there are an estimated 2 million bakeries across the country engaged in production of
bread, biscuits and other products The Indian confectionery market is segmented into
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BALAJI WAFERS
sugar-boiled confectionery, chocolates, mints and chewing gums. Sugar-boiled
confectionery, consisting of hard boiled candy, toffees and other sugar-based candies,
is the largest of the segments and valued at around Rs 2,000 crore. The confectionery
industry has a current capacity of 85, 000 tonnes, the market is growing at the rate of
10-15% per annum. The estimated annual production of bakery products in India is in
excess of 3 million tonnes, of which bread accounts for nearly 50% and biscuits 37%
in volume terms in the organized sector. The bakery sector in India is one of largest
segments of the food processing industries; annual turnover in value terms is
approximately $ 900 million.
1.2
HISTORY OF BALAJI
The journey of Balaji Group in year 1976 by the member of Virani family. For
supplying wafers and namkeens to local brands to the patrons of Astron Cinema,
Rajkot. Due to the shore supply of that product they decided to make their own
product line in year 1982. By the overwhelming retail success they inspired to set a
semi automatic plant. Instead of preparing wafers by the traditional frying method this
semi automatic plant boosted the quality, taste and more sales also. The fame of taste
reached to the whole Gujarat hence it was time to takeover the whole Gujarat so that
biggest automatic plant of Gujarat came in to the picture. Quenching the demand of
Gujarat, Maharashtra and Rajasthan region Balaji Group is now looking forward to
march over India.
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BALAJI WAFERS
1.3
VISION STATEMENT OF BALAJI
At least one product for every occasion is a clear cut vision of Balaji Group. This
vision meets the buying capacity of an average Indian and its also provides the motto
to provide best quality product line. At present Company has a loin’st share in Gujarat
and high volumes of sales in Rajasthan and Maharashtra region. To date company get
20% growth per year and marching towards new horizon to success. Anytime,
anywhere, with Balaji group get the fruits of vision.
1.4
UNIT AT A GLANCE
Name Of The Unit:-
Balaji Wafers Pvt. Ltd
Address:-
Balaji Wafers Pvt. Ltd.
Vajdi (Vad),
Rajkot. (India)
Registered Office:-
Balaji Wafers Pvt. Ltd.
Vadji (Vad)
Rajkot (India )
Size of the Unit:-
Small Scale Unit
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BALAJI WAFERS
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BALAJI WAFERS
1.5
OBJECTIVES
To earn profit.
Consumer’s Satisfaction.
To spread their units as far as possible.
To provide necessary resources required for management system to prove
excellence.
To provide best quality product.
1.6
TYPE OF ORGANIZATION
“BALAJI WAFERS PVT LTD..” is medium scale industry. It is considered as
PVT. LTD. by ownership and medium scale by size as its investment does not exceed
mare than. Rs. 100 Cr.
1.7
SYSTEM ANALYSIS
In this business unit, the function is divided into 6 parts.
Purchasing raw material.
Mixing the raw material.
Cutting into pieces.
Baking process.
Cooling process.
Packing process.
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BALAJI WAFERS
1.8
Home-like Taste, Lab-like Hygiene
Over the years, as Balaji Namkeen grew into a popular snack foods brand,
there was one thing that founder Mr. Jayshankar S. Vaid personally ensured -- that
while the quantity of Balaji Namkeens increased steadily, their quality remained the
same.
As the demand for Balaji Namkeens rose manifold along with increased
capacities, he incorporated modern methodologies of quality control and hygienic
plant management.
Today, the Balaji plant, situated in the Vajdi (Vad), Rajkot. is an automated,
new generation food stuff manufacturing unit.
Directors of the group, some of them with more then 20 years of experience in
the field, directly handle the quality control department. The basic food materials
come from Balaji's own mini flour grinding mill, so that the company can exert total
control over product quality.
The pulses, grains and fruits are sourced from Western India's best markets on
peak seasons, and kept in scientific storage. the automated packaging unit enables
long-lasting freshness & total hygiene of the products.
The scientific packaging method ensures that not an iota of their spicy tastes or
crunchy freshness is lost over even long periods of storage.
What is more, to make sure that only fresh Balaji Namkeens reach the
customer, the company has in place a replacement offer, by which it replaces even
those packs that have been tampered by human handling.It's a testimony to this quality obsession that the Small Industries Service
Institute, Government of India, acknowledged Balaji as a 'Hygienic & Excellent Unit'.
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BALAJI WAFERS
1.9
THE MARKETING STRENGTH
Today, the Balaji brand posts a turnover of more than Rs. 15 crore, and reaches
the length and breadth of India through a network of more than 200 Distributors and
35,000 Retailers.
Balaji was the first of its kind to receive official permission of the Indian
Railways to supply its products inside railway stations -- opening up for the brand a
gigantic marketplace.
Today, it is successfully exported to the US, the Middle East, South Africa and
many other countries. It has obtained memberships of the Snack Foods Association,
USA, Agricultural & Processed Food Products Export Development Authority
(APEDA), India, Gujarat Chamber of Commerce & Industry (GCCI), Gujarat
International Trade Promotion Council, Ahmedabad Mithai & Farsan Association, etc.It also has export approvals from the Reserve Bank of India, and the Import Export
Code.
1.10
THE STRENGTH OF THE BALAJI BRAND
The strength of any FMCG company depends on the marketing network.
Balaji has a very strong marketing network due to which tough with a less time in the
industry it is able to give a tough fight to a competitor like Samrat. Another than this
today if Balaji is one of the famous brand in the industry then it is due to its attractive
packaging of the product. The packaging of the product are done in such a stylish way
that it attract the customer to purchase the product.
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BALAJI WAFERS
1.11
The Customer Confidence
The Balaji name conjures up fond memories across the length and breadth of
the State.
Today, the Balaji brands have found their way into the hearts and homes of
people all over Gujarat and some part of the Western India. Balaji wafers, continue to
spread happiness & joy among people of all ages.
The consumer is the focus of all activities at Balaji. Maximizing value to
consumers and forging enduring customer relationships are the core endeavours at
Balaji.
Our efforts are driven towards maximising customer satisfaction and this is in
synergy with our quality pledge. "Balaji Products Limited will strive to provide
consistently nutritious & quality food products to meet consumers' satisfaction by
using quality materials and by adopting appropriate processes. To facilitate the above
we will strive to continuously train our employees and to provide them an open and
participative environment."
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BALAJI WAFERS
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BALAJI WAFERS
2.1
“PRODUCT OF “BALAJI WAFERS”
“ Balaji Wafers Pvt Ltd. “ produces all the varieties of wafers in its Rajkot
Plant.
Name of the Products
• Potato Wafer
• Banana Wafer
• Farali Chevdo
• Ratlami Sev
• Sing Bhujiya
• Mug Dal
• Chana dal
• Vatana
• Sing
•
Thika-Mitha Mix
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BALAJI WAFERS
2.2
Raw Material Used (Input)
Following are the raw materials used by the “Balaji
Wafers” to produce above produscts.
• Potato
• Banana
• Dry Grapes
•
Sesame• Sounf
• Ground Nuts
• Vanaspati or / & Edible Oils
• Black Salt
• Chillies
• Citric Acid
• Sugar
• Amchur
• Iodised Salt
• Garam Masalo
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BALAJI WAFERS
2.3
PRODUCTION PROCESS
First of all, the raw material is mixed in one machine, then it is being cut into
pieces by moulds and then Potato cuttings are backed into the oven for few minutes.
After this process, they are moved on rolling belt for cooling process and then are
packed into packets.
The production of 168 – 190 packets is done in one minute.
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Mixing Raw Material
Cutting
Backing
Cooling
Packing
BALAJI WAFERS
2.4
PRODUCTION CHART
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BALAJI WAFERS
2.5
ABOUT PRODUCT PACKING
Sr. No. Name of the
Product
Variety of
Product
Availability in
Size
1 Potato Wafer Simple & withSpice
40 gm, 80 gm,200gm
2 Banana Wafer With Pepper &
Condiment
40 gm, 90 gm
3 Farali Chevdo
-----------
40 gm, 90 gm,
1Kg, 2.5 Kg
4 Ratlami Sev
-----------
100 gm, 200 gm,
1Kg5 Sing Bhujiya 100 gm, 200 gm
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BALAJI WAFERS
-----------
6 Mung Dal
-----------
100 gm, 200 gm,
1 kg
7 Chana Dal
-----------
100 gm, 200 gm
8 Vatana
-----------
100 gm, 200 gm,
1 kg
9 Sing
-----------
Small Pouch, 40
gm, 100 gm
10 Thika-Mitha
Mix -----------
40 gm, 90 gm,
1Kg, 2.5 Kg
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BALAJI WAFERS
2.6
ABOUT ADVESTISEMENT
Advertising is the most important means for promoting sales of the product. By
advertising people can know about the quality and price of the product. Advertisement
attracts the customers towards product. By that way the sale of the product is
increased. Advertisement bombards on the mind of customers.
For the advertisement of its products “Balaji Wafers PVT LTD.” keeps its
medium through, television, radio, sponsoring the serials & magazines.
2.7
RESEARCH & DEVELOPMENT
The key to excel by continuous R & D demands special attention and can be done by
many ways.
By synergizing human mind, their likes and sometimes their beliefs helops a lot.
Under the strict laboratory tests each & every batch of raw material passes and then
goes for further processing. As goers of Multiplexes, Clubs demands some zing
flavors it is always in considerations and planning of new flavors to rock them with
their taste. Recently company launched two new products & got high sales volume. So
stay tune in with the zing taste and pure quality
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BALAJI WAFERS
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BALAJI WAFERS
3.1
HUMAN RESOURCE
- It provides 100% attendance award to the workers.
- Training is provided to employees to make them more efficient and
skillful.
- Bonus is provided on Diwali to the employees.
- There are 1000 working in the company.
- There is canteen facility for all the employees.
3.2
TIME KEEPING SYSTEM
- Time keeping is the most important part of any company.
- The process of company runs 24 hrs.
- The shift of working is divided into 3 parts.
Shift
o 7:00 am to 3:00 pm
o 3:00 pm to 11:00 pm
o 11:00 pm to 7:00 am
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BALAJI WAFERS
(4.1)
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MARKETING STRUCTURE
Organization of marketing means the structure of marketing and sales
department and its field of work including authority and responsibility.
‘Parle’ is having a sound marketing organization but its sales department is not
different from marketing department. Therefore, marketing and sales department are
one same in this unit.
(4.2)
PRICING POLICY
When the whole production process is finished and the product gets ready then
the meet important task of the promoter is to determine the price of it. During the price
determination of the product, promoters take some points into their concentration
like…
• Prices of the competitors
• Market budget
• Cost of production
• Benefits or harms
• Consumer demand
•
Consumer satisfaction• Amount of profit to be earned
• Market potentiality
• Quality of the product
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(4.3)
PRODUCT LIST
These are the total products of the Parle which are manufactured in different
units of Parle.
3 Farali Chevdo 40 gm 40 gm, 90 gm,
1Kg, 2.5 Kg
90 gm
1 Kg
2.5 Kg
4 Ratlami Sev 100 gm 100 gm, 200 gm,
1Kg
200 gm
1 Kg
5 Sing Bhujiya 100 gm 100 gm, 200 gm
200 gm
6 Mung Dal 100 gm 100 gm, 200 gm,
1 kg
200 gm
1 Kg7 Chana Dal 100 gm
200 gm
8 Vatana 100 gm
200 gm
1 Kg
9 Sing Small Pouch
40 gm
100 gm
10 Thikha-Mitha
Mix
40 gm
90 gm
1 Kg
205 gm
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Sr. No. Name of the
Product
Product Weight Product M.R.P.
1 Potato Wafer 40 gm 40 gm,
80 gm 80 gm
200 gm 200 gm
2 Banana Wafer 40 gm 40 gm90 gm 90 gm
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BALAJI WAFERS
We have visited the Balaji Wafers Pvt. & Cadila Pharmaceuticals Ltd.. The response
of each and every department of both companies was very appreciable thedepartmental heads have provided the best possible information and have helped us by
their best efforts, practical experience is very essential for any of the management
student, and by this industrial visit, I have learnt much about the industrial process,
which may not be gained by the books only.
Due to this industrial visit only I can get the benefit of visiting and adopting
the knowledge by the famous and no:1 companies is very effective and good, their
products are of best quality, and price charging is also done very considerably.
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BALAJI WAFERS
Books:
Marketing Management – Philip Kottler.
Search Engines:
www.google.co.in
Websites:
www.balajiwafers.com
28.
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