walking the line: convenience vs. privacy in consumer health apps
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Walking the Line: Convenience vs. Privacy in Consumer Health Apps
PRESENTER
Charles TeagueFounder & CEO
Lose It!
@dragonstyle
#DigitalHealthCES
Lose It! Convenience vs. Privacy in Consumer Apps
Charles Teague, Founder & CEO, Lose It!Digital Health Summit | January 7, 2016
Privacy
then.
Privacy
now.
Privacy
is still important to consumers.
15%
Won’t download health app due to lack of trust
Stop using health app because of social sharing
29%
Security influences Dr. choice & clinical trial
participation50%
*Journal of Medical Internet Research
privacy
is complicated.Controlling
Sharing
is powerful.
Platform allows
interconnection between
Apps
Passive sensing & sharing of data unlocks a
flood of data
Social sharing drives behavior change
Real-time data exchange with
physician
sharedResponsible use of data opens incredible new sources of learning.
customerThe always wins.
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