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Watches, Sunglasses, Jewellery

Webinar

2016

Indonesia PhilippinesMalaysia ThailandSingapore Vietnam

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• Overview of Watches, Sunglasses, Jewellery

• WASUNJEW Assortment focus

• Watches, Sunglasses, Jewellery

• Tips & Tricks for growing on Lazada

• Q&A

Agenda

Watches grew by 1.75x due to Branded items (Casio, G-shock, Seiko..) and Non-branded items

(Fashion watches)

Eyewear grew 2.3x due to Branded items (Ray-ban, Oakley,..) and Non-

branded items (Fashion Eyewear)

Jewellery grew 3.8x due to fashion accessories e.g. Earrings, Rings,

Necklaces, Bracelets

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2015 Revenue Performance of WASUNJEW Subcategory

Eyewear Jewellery Watches

1.85X

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Watches

GROWTH*

X 1.75

ASP*

750

CR*

2nd

Eyewear X 2.3 1,040 3rd

Jewellery X 3.8 260 1st

SKU

176,795

56,455

281,885

*GROWTH: Sales comparison between Q1 2016 vs Q1 2015*CR: Conversion Rate – as of latest month*ASP: Average Selling Price

Subcategory Overview Q1 2016

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Strictly Confidential

CUSTOMER DEMOGRAPHIC

WASUNJEW customers are 53% Women and 69%

Non-Bangkok.

By GeographicBy Gender

Majority of WASUNJEW customers are females between 25-34

years old and live in rural areas

By Age group

47% 53%69%

31%

Client Type

0%

10%

20%

30%

40%

50%

[<24] [25-34] [35-44] [45-54] [55-64] [>65]

Bangkok31%

North 16%

Northeast 26%

Central 39%

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• Overview of Lazada

• Watches, Sunglasses, Jewellery

• WASUNJEW Assortment focus

• Watches, Sunglasses, Jewellery

• Tips & Tricks for growing on Lazada

• Q&A

Agenda

Trending Assortments

Q3 Priority

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• Growing at the faster rate of the whole Category

• Big Contribution of the category• Potential still exists for seller to

capture

• Expected to grow at the faster than category rate

• Higher Visibility in Q3 and moving forward

• Big potential to capture within the subcategory

Women Watches

Men watches

Fashion sunglasses

Brands to grow

Assortments Subcategories Price Bucket

WASUNJEW

<290

<350

<400

Alba

Citizen

Guess

Trending assortments and Focused Subcategories

of WASUNJEW

SKMEI

Geneva

Naviforce

Expensive Affordable

Julius

Jewellery <200

U.S. submarine

Eyeglasses <350

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Trending assortments subcategories ( Watches)

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Women1 Fashion / Couple watches

Fashion <250 BahtCouple Watches <290

Baht

Trending assortments subcategories ( Watches)

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Men2 Casual/Business/Sport

Casual/Business/Sport <350 Baht

Trending assortments subcategories ( Eyewear)

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Fashion Eyewear1 Men/Women

Men Sunglasses <400 Baht Women Sunglasses <400 Baht

Trending assortments subcategories ( Eyewear)

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Eyeglasses2

Men/ Women <350 Baht

Men/Women

Trending assortments subcategories ( Jewellery )

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Women Jewelry1

( Korean Style) <200 Baht

Bracelets & Bangles <300 Baht

Necklaces <350 Baht

Jewelry sets <400 Baht

Rings <250 Baht

Expensive1

Alba <2,400 Baht

Q3 assortments : Brands to grow

Citizen <3,500 Baht

Guess <3,500 Baht

Orient <6,000 Baht

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Affordable2

Q3 assortments : Brands to grow

Geneva <200 Baht

Best Selling

New Model

Julius <1,200 Baht

U.S. submarine <500 BahtSKMEI (Sport Digital Watches )

<400 BahtNaviforce <650 Baht

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• Overview of Lazada

• Watches, Sunglasses, Jewellery

• WASUNJEW Assortment focus

• Watches, Sunglasses, Jewellery

• Tips & Tricks for growing on Lazada

• Q&A

Agenda

Lazada Campaign

Lazada marketing resources for hot deals

Seller’s Facebook/Line/other social media push

Seller’s Marketing push

Assortments

Price competitiveness

ATP and Stock Management

Content

Traffic

Tips and Trick on growing on Lazada

% Conversion Rate

SalesSellers LAZADA

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Price competitiveness

Inside Lazada1Outside competitors2

Methods1. Search term direct• Go to Lazada search term• Put in the model number and Brand

2. Seller Center tool• สินค้า > จัดการสินค้า > ราคาที่อัพเดท เป็นราคาที่เสียเปรียบในการแข่งขัน• Possible Options > Match price or Reject Price

3. Category Page• Go into subcategory page• Select Brands/Price range

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Price competitiveness

Inside Lazada1 Outside competitors2

http://www.priceza.com/

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Lazada Campaign

Lazada marketing resources for hot deals

Seller’s Facebook/Line/other social media push

Seller’s Marketing push

Assortments

Price competitiveness

ATP and Stock Management

Content

Traffic

Tips and Trick on growing on Lazada

% Conversion Rate

SalesSellers LAZADA

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Normal Day Planning

Campaign uplift/ Size of the campaign

Monthly Performance

Top SKU performanceStock Planning to have

coverage 14 days +No Lost Revenue !

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ATP and Stock Management

Channel for Upcoming Campaign

Campaign Planning

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Ultra >3x Uplift

Mega2x Uplift

Monthly1.5x-2x Uplift

Seasonal1.5x Uplift

Category Focus1-1.5x

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Join Campaigns by prioritizing from the size of

marketing effort to maximize visibility and Traffic

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How to join campaigns on Seller Center

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Lazada Campaign

Lazada marketing resources for hot deals

Seller’s Facebook/Line/other social media push

Seller’s Marketing push

Assortments

Price competitiveness

ATP and Stock Management

Content

Traffic

Tips and Trick on growing on Lazada

% Conversion Rate

SalesSellers LAZADA

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เนือ้หาและรูปภาพที่ดี มีส่วนประกอบอะไรบ้าง ?

ไฮไลท์สินค้า

ช่ือที่ชัดเจน

ค าอธิบายละเอียด

การรับประกันระยะเวลาอย่างชัดเจน

วิดโิอ

รูปภาพ

อย่างน้อย 3 รูป

Content

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Content

Improve SKU sell ability with effective content to

increase revenue

3 + Pictures in product image section

Clear picture in product description

Product Name (Brand + Keyword +

Gender+ Model & Color)

Correct Attribute + Size chart

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Improve SKU sell ability with Bundle Set

• Freebie• Bundle set

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Seller Newsletter for New Trends and Hot Items

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How to Access Seller Newsletter

Thank You

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