ways of brewing your coffee shop marketing
Post on 18-Nov-2014
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5 Ways to Brew Your Coffee Shop Marketing
facebook.com/printrunner | @printrunner
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Why market your coffee shop?To turn this…
Why market your coffee shop?…into this!
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1. Allow Wi-Fi access to customers
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Get them to order first!
Display these at points of purchase…
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2. Get your shop listed...online!
Aside from the usual suspects…LinkedIn Company Page
Facebook Page Syndicate blog
content (if you have) with Feedburner
Connect with your crowd in real-time with Twitter
Read “The Ultimate Social Media Guide to Small Business Success.”
Go with Foursquare
Customer-driven content
Social proofs!
They even offer window clings.
Learn how to how marketing campaigns using Foursquare here and here.
3. Print materials
Nothing beats traditional, “touch-and-feel” marketing.
Business cards
More than just your contact info.
(Buy your professional business cards here!)
Brochures
Flyers
Adding value to flyers; more than just promotional tools
Where to distribute these?
Expos and conferences
Get lots of freebies and marketing tools from other businesses.
Stack up the competition by reading their booklets and brochures.
Join the Specialty Coffee Association of America.
Great place to meet up with people in the industry and network.
Before/after meetings
TIP: Don’t give out your business cards if they didn’t ask for it.
4. Fill up a shelf with books for customers to read and browse
A good alternative to coffee books.
Encourages them to return and continue the book.
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Refer to “4 Insightful Ideas for Bookstore Marketing” for inspiration.
5. Customer engagement
Wake up your customers with more than just caffeine!
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…like a business card jar!
Provide incentive; “Why should I drop my card there?”
Place at high-converting places, i.e. cashier
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You can also repurpose the cards
Take all these and other important details on the card…
… and list them down!
Upload list to mailing client…
Some of the best and cheapest (if not free) e-mail marketing clients around.
…to send them newsletters.
Social media profiles
Inform of promos or sale
Chance for other to sign up (if sent to others)
These help keep your business in the minds of people for branding purposes.
Any more ideas?
The floor is now yours! Make comments, suggestions, and violent reactions below!
ORDownload the file here:
bit.ly/coffeeshopmarketing
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