#wdstcksm101 foursquare presentation

foursquareChecking in to gain competitive edge

#WdstckSM101 July 21, 2011@dwaynekilbourne

http://dwaynekilbourne.com

foursquare overview

According to HubSpot:• Over 10 million registered users• 3 million check-ins occur each dayOther great facts:• Free to use• Over 500,000 businesses use foursquare• Available on all major mobile platforms (iPhone,

Android, BlackBerry, Symbian, WebOS, & Windows Phone 7)

• Founded by @dens & @naveen in 2009

Who is Dwayne Kilbourne?

• By the numbers– 573 days using 4sq // 10,378 (& counting) check-

ins // 978 friends // 81 (current) mayorships // 77 badges

–Manage 3 business venues• Contributions– Superuser (SU) level 2, Foursquare Ambassador, @

FoursquareHelp tweeter, #4sqCHAT, 3 guest appearances on AboutFoursquare podcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger

Why???

7 reasons businesses should check-in

• use specials to reach new customers• claiming venue adds competitive advantage• data, data, data• foursquare tips• foursquare is popular (and growing)• foursquare is customizable• foursquare is free

Use specials to reach new customers

• customers love specials• many customers look for specials nearby• foursquare makes it VERY easy for customers to

know which specials are nearby at any given moment

• foursquare gives businesses a plethora of specials options (ie types and ability to run multiple campaigns)

Current Look of Android App

Places Tab Nearby Specials Screenshot

Current Look of iPhone App

Check-in Tab New Spot for Nearby Specials

Current Types of foursquare Specials

Claiming Venues Adds Competitive Edge

• Businesses can engage customers– Tweet a thank you if their profile is linked to Twitter

(even was once linked and now is not linked)– Friend your customers and then comment on their

check-ins– Having a branded foursquare profile allows you to

interact even more• Businesses can better understand their customers

Data, Data, Data!!!

• Learn who checks in the most at your venue• Learn if you have more males or females checking

in• Learn during what times your customers check-in

the most (or the least)• Learn that age range breakdown of your

customers• Learn… Learn… Learn!!!

Venue Management Screen Example

Top & Most Recent Visitors Check-in Stats

foursquare tips

• Whether or not you claim your venue, your venue probably still exists on foursquare

• These customers are leaving positive and negative tips about your place of business

• Easier to track and engage customers if you are already actively on the foursquare network

• New notifications app feature allows users to know when others do their To-Do or tips!

Example Notification Screenshots

foursquare is popular (and growing)

• Over 10 million registered users / brands• 3400% growth in 2010• Investors continue to invest in the platform• Other brands like LivingSocial, AmericanExpress,

and Pepsi are continuing to use and make deals with foursquare

• Over 10,000 third-party (API) Developers

foursquare is customizable

• Lots of third-party Apps built on foursquare platform

• Reason = foursquare team is all about letting you build to fit your brand’s needs

• New Merchant API allows more integration into your system (if you want to use it)

foursquare is free

• Foursquare provides all of these services and the data for free

• Other than your time, only cost would be if you wanted to go to the next level and create a customized brand badge for all users to try and achieve– Current cost = $25,000 per month– 3 month minimum obligation

How???

Step 1: Sign Up

• Go to either http://join.4sq.com/dwaynekilbourne or directly to http://foursquare.com/ and create a user account.

• Note: if you go to first link, foursquare provides the easy instructions for you!

Step 2: Claim Your Venue(s)

• Search for your business (https://foursquare.com/search)

• You might find multiple results for a location, but just pick one (and then merge the other afterwards)

• On right side of the venue page, there should be a spot to claim it!

Sample (Top of) Venue Page

Step 3: Complete Claim Process

• foursquare makes it easy to verify you are authorized to act on behalf of business

• Follow step-by-step questions• If you run into problems, tweet @4sqSupport

Step 4: Begin Engaging Customers

• See who your typical foursquare customer is.• Create a campaign with a special or two• Monitor how many unlocks you have received• Use information about customers to reach out• When you are done, engage some more!

Don’t Be Left Behind

Helpful Links

• support.foursquare.com• AboutFoursquare.com (blog & podcast)• Getsatisfaction.com/foursquare/• #4sqCHAT (Every Monday at 9pm EST

stanzr.com/4sqCHAT)• 4sqATL.com• 4sqKennesaw.com (site coming soon)• dwaynekilbourne.com/category/foursquare

Q & A