wealth conference 2013 - driving traffic & generating leads in real estate
Post on 21-Jan-2015
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Any growth strategy involves opening your lead funnel as wide as possible. The increasingly online-centric world offers new ways of doing that. This session will give an overview of current best practice in driving traffic to your agency and generating leads, the tools you need and the capabilities you need to build.
TRANSCRIPT
Driving Traffic & Generating LeadsWill Scully-Power, Managing Director - Datarati
It’s all about the Benjamin’s
The Secret to Making Lots
Fall in Love with Data
Buyer Behaviour has Changed
Everyone is a Series of Digits
Your Lead & Customer Lifecycle
Attracting Traffic (Direct Mail)
Personalised URLs
Capture Leads (Web Forms)
Nurture Prospects (Segment)
Understand their Location
Monitor their Search Phrases
Understand their Intent
Listen & Engage
The Million Dollar question…
Marketing Automation
Wealth Conference Website
Most Engaged Registrants
Scoring all Digital Behaviour
Convert Sales
Convert Sales & Upsell
Satisfy, Get Referrals & Build Brand
What are you waiting for…
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