web 3.0 and the future of social media - buzznumbers presentation
Post on 19-May-2015
3.428 Views
Preview:
DESCRIPTION
TRANSCRIPT
AsasdasdfAs seen in…
Web 3.0 & The future of Social Media
AsasdasdfAs seen in…
Web 3.0 & The future of Social Media
The future of consumer insights
AsasdasdfAs seen in…
Web 3.0 & The future of Social Media
About Me
AsasdasdfAs seen in…
About Me
Nick Holmes a CourtExecutive Director, BuzzNumbers
Serial Online Entrepreneur
AsasdasdfAs seen in…
About Me
Corporate ExperienceEnterprise Technology
Online Marketing
Digital Media
Business Intelligence
Financial Reporting
AsasdasdfAs seen in…
The future of consumer insights
About BuzzNumbers
AsasdasdfAs seen in…
About BuzzNumbers
Social Media MonitoringWeb Technology Company
Track & Monitoring Online
Social Media, News, Blogs, Forums
Video, Websites, Search Engines
Analytics & Reporting
Online Influence, Location Analysis,
Sentiment Analysis, Issue Analysis
AsasdasdfAs seen in…
Social Media Monitoring & Analytics
Why business cares?Media Monitoring
Market Research
Marketing effectiveness
Product & Service feedback
Brand & Issue Benchmarking
Consumer Insights & Research
AsasdasdfAs seen in…
Our Customers & Experience
Our CustomersMarketing Departments
Corporate Communications
Government Agencies
Advertising & Marketing Agencies
PR Agencies
HR, Customer Service, Sales, IT
AsasdasdfAs seen in…
The future of consumer insights
Australian Social Media & Online Usage
AsasdasdfAs seen in…
Australians are sharing experiences online
2.3 Million Australians have created a blog
1.6 Million Australians ongoinglyupdate their blog since creating it
7.1 Million Australians read one or more blogs regularly
Source: January 2009 Nielsen Media National Readership Survey
AsasdasdfAs seen in…
Australians talk and listen online…
84% of Australian internet users using Web for sharing content such as photos, links and video
83% consume Consumer Generated Media content
39% of Australians create online content in the form of uploading video and music
Source: January 2009 Nielsen Media National Readership Survey
AsasdasdfAs seen in…
ACCC regulates online, a tipping point?
“ACCC found that use of newspapers alone to advertise product recall notices is in many cases no longer sufficient, and that communication channels allowing direct contact between the supplier and consumers, such as social media, are the most effective methods of communicating product recalls” 31st May 2010
AsasdasdfAs seen in…
Consumers trust online information
AsasdasdfAs seen in…
The future of consumer insights
What Web 3.0 means at BuzzNumbers
AsasdasdfAs seen in…
The evolution of Web
Web 3.0 : 2010 onwardsCreating meaning & value from all this activity
Web 2.0 : 2004-2010Collaboration User generated
contentSocial Media & Social
Networks Data Compatibility
Web 1.0 : 1994 - 2003Communications Publishing Platforms eCommerce
AsasdasdfAs seen in…
The future of consumer insights
The impact of Web 2.0 on Corporations
AsasdasdfAs seen in…
The impact of Web 2.0 on Corporations
What percentage of your customer decisions are influenced by online?
How much has that changed in the last 3 years?
How much will this change in the next 3 years?
AsasdasdfAs seen in…
Before Web 2.0
AsasdasdfAs seen in…
How Web 2.0 changed the relationship
AsasdasdfAs seen in…
The future of consumer insights
Understanding Business Decision Making
AsasdasdfAs seen in…
Making internal business decisions
Internal indicators Sales MarketingCustomer ServiceSupply ChainERPFinancials
AsasdasdfAs seen in…
Making external decisions
To understand the marketSuppliersServicesPricingProductsCompetitors
AsasdasdfAs seen in…
Can the external world help us internally?
The Web is a great sourceBusiness intelligenceMarket trendsProduct feedbackMarket demand Consumer opinionsIssue & event discovery
AsasdasdfAs seen in…
The future of consumer insights
Online Business Intelligence
AsasdasdfAs seen in…
Business intelligence isn’t new
We use BI every Day…
“The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal”
Hans Peter Luhn, IBM - 1958
AsasdasdfAs seen in…
Pillars of Online Business Intelligence
ReportingBusiness
Performance Management
Forecasting Predictive Analysis
AsasdasdfAs seen in…
Traditional BI has been expensive
Business Modeling
OLAP & Cubes
Data Warehouse
Extract, Transform & Load
AsasdasdfAs seen in…
Traditional BI Sources
BIERP
Financials
Sales
Marketing
CustomerService
AsasdasdfAs seen in…
Making informed decisions
“Because of lack of information, processes, and tools, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.”
2009 Gartner Group, Future of Business Intelligence Survey
AsasdasdfAs seen in…
Making better decisions from the web
Tracking, measuring, analysing and extracting market intelligence from the web is the future of Business IntelligenceAugmenting internal business data with online insights brings significant new commercial opportunities
AsasdasdfAs seen in…
The future of consumer insights
Case Studies
AsasdasdfAs seen in…
Unilever
Product developmentMarket feedbackSocial Networks
Open NetworksClosed Networks
Marketing analysis
AsasdasdfAs seen in…
Taronga Zoo
Consumer EngagementOnline images
FlickrBlogsSocial Media
Geographic TargetingMedia planning
AsasdasdfAs seen in…
Major Insurance Company
Issues Analysis
Topic Categories by Entity
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
Gener
al New
s
Produ
ct Qua
lity
Produ
ct Ran
ge
Servic
e Qua
lityPric
e
Compe
titors
Brand
/Repu
tation
Client Comp A Comp B
AsasdasdfAs seen in…
Ford Motors
Demand AnalysisInventory PlanningMarket AnalysisGeographic AnalysisProduct discussions'
AsasdasdfAs seen in…
Big 4 Accounting Firm
Graduate RecruitmentCustomer InsightsMarket AnalysisCommunications ManagementProgram design
AsasdasdfAs seen in…
Geographic Analytics
Demand AnalysisIssue AnalysisCampaign messaging Media planningPR Engagement
AsasdasdfAs seen in…
Geographic Analytics
Demand AnalysisIssue AnalysisCampaign messaging Media planningPR Engagement
AsasdasdfAs seen in…
Geographic Analytics
Demand AnalysisIssue AnalysisCampaign messaging Media planningPR Engagement
AsasdasdfAs seen in…
Geographic Analytics
Demand AnalysisIssue AnalysisCampaign messaging Media planningPR Engagement
AsasdasdfAs seen in…
Geographic Analytics
Demand AnalysisIssue AnalysisCampaign messaging Media planningPR Engagement
AsasdasdfAs seen in…
The future of consumer insights
Applying Online Insights to you
AsasdasdfAs seen in…
Applying Online Insights to you
Start listeningAsk questions Collect & explore your data If your not ready, don’t worry about strategy & engagementIgnore “Social media experts”Focus on solving core business problemsListen, Learn, Engage (Repeat)
AsasdasdfAs seen in…
Thanks for your time…
AsasdasdfAs seen in…
Thanks for your time
Stay in touch!Twitter: @BuzzNumbers
Twitter Personal: @NickHaC
LinkedIn: nick@buzznumbershq.com
Phone: 1300 886 192
Happy meet for a coffee to share our
experience in your industry sector.
top related