web content management and agile

2-mar-2010London, UK

Agile Edge SeminarWCM Trends for 2010 and CQ5

David NueschelerCTODay Softwaredavid@day.com

David Nuescheler Chief Technology Officer

david.nuescheler@day.com

David NueschelerJackrabbit Committer / Memberuncled@apache.org

David NueschelerJSR-170 Spec Leadjsr-170-comments@jcp.org

David Nuescheler

TC Member / CMIS-JCR Liaisondavid@day.com

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2

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CQ5 LIVE DEMOQUESTIONS & ANSWERS

AGILE WCM TRENDS 2010

Agility Stakeholders in WCM

CMOBusiness

CIOIT

Authors

SiteOwner

Developer

Systems

8 WCM Agility Trends

1 2 3 4

6 7 85

Good-bye Vendor Lock-in.

Introducing the CM Cloud

SCMDAMDM

SOCIAL

WCMPIM

COLLAB

RM

Many different usecases.Little agreement.

There is light.The Content Repository.

All disciplines of CMagree on the existence and the featuresetof a content repository

A Content Repository!?

RDBMSFEATURES OF AN

FILESYSTEMFEATURES OF A

YOU ALWAYS WANTED

GOOD STUFFALL THE OTHER+

Transactions, Query, Structure, Integrity Binaries, Hierarchy, Locking, Access Control

Unstructured, Versioning, Full-text, Multi-Value, Sort-Order, Observation

CONTENT REPOSITORY

A history of standards.

DMA & ODMADocument Management oriented Specification. Little Adoption.No active specification development.

WebDAV (& friends)Filesystem (Resource) oriented Protocol Specification IETF.Widely adopted. Every Desktop has WebDAV support. Every CM Vendor Supports WebDAV. No active specification development.

JCRJava Language API specification. Functionally Broad. Wide adoption by Java Applications. Active development.

CMISDocument Management oriented Protocol Specification. Work in progress. Active development of the Specification.

ACTIVESPECIFICATION

12

Introducing JCR

170

283

13

Known Compliant Repositories(* partially using 3rd party connectors)

Apache Jackrabbit Oracle XML DBExo

ECMS Platform Microsoft Sharepoint OpenText Livelink

Day CRX IBM FileNet P8 Xythos Repository Alfresco ECM Vignette V7

Interwoven Repository IBM CM / Domino EMC Documentum

+hundreds of TCKsregisteredSaperionArchive

Some known JCR Applications

Sourcemix Sourcemix

Percussion Rhythmix

Lutece Portal

QuickWCM WCMS

Jahia Framework

Hippo CMS

InfoQ Online CommunityNuxeo ECM

Sakai E-learning

TYPO3 v5.0 WCMGX WebManager

Exo ECMS Platform

Liferay Enterprise Portal

Artifactory Maven Proxy

IBM FileNet WebSiteManagerApache James

medic-2-medic mapofmedicine

Day Communiqué WCMS

Apache Tapestry

Day Communique Collab

QSLabs ComplianceApache

Cocoon

Alfresco ECMSApache Sling

Mindquarry Collaboration

Day Communique DAM

magnolia WCMS

JBoss PortalSun OpenPortal Interface 21

Spring Framework

Fast Enterprise SearchOracle WebCenterBEA Portal

Introducing CMIS.

PROPOSED TO

OASISSEPT

2008

V0.5

Agility Matters

NO LOCK-INMEANS AGILITY

8 WCM Agility Trends

1 2 3 4

6 7 85

Sites are Apps.

Application & WCM 1.0pre 2009

WebApps WebSitesmiles

portalsbusiness apps

extranetscommerce

21

Applications & WCM 2.0

title

header

nav container

content

content

Content Block

Label

Label

Label

OKCancel

Progress labelApplication

contentblock

labels

Mash it up...

Drag & Drop Integration

applications, portlets, gadgets

Agility Matters

MIXING APPS MEANS AGILITY

8 WCM Agility Trends

1 2 3 4

6 7 85

WCM is about Agility

Adapt in changing markets

1content

2structure

3logic

...well that’s why you have a CMS.

Data First.

Your content model is going to be...

...WRONG.

...it is just a matter of time

Componentized Deployment.

Your application is going to be...

...OUTDATED.

...or buggy.

Agility Matters

PRESERVE AGILITY ON ALL LEVELS

8 WCM Agility Trends

1 2 3 4

6 7 85

URLs matter beyond SEO

REST

Learn to REST.

do things the “web-way”

34

Roy FieldingChief Scientist Day Software

Co-Founder and Creator of Apache WebServer ProjectCo-Author of HTTP, URL, … standard specificationFounder of the Apache Software FoundationVP of the Apache WebServer projectAuthor of the Apache licenseCreator of the term “REST”

It’s the Web. URLs matter.

.../product.jsp?id=12346

Mistake 1:Addressing the “Script”Mistake 2:.jsp? What the heck?

Mistake 3:Passing in “this”

Reclaiming the web. RESTful URL decomposition

/cars/audi/s4.details.html

Content Repository Path...selects a particular script

Agility Matters

WEB ARCHITECTURE

BUILT FOR CHANGE

8 WCM Agility Trends

1 2 3 4

6 7 85

Users, notsurfers.

Users, are users, are users.

103± 2

± 2

104

± 2

105

Authors

Intranet

Public

User Profile Management

Content RepositoryEvery User of the website has a Profile /

User Home

Access ControlledAuthenticated

Highly Scalable

Private file upload

Name, Email, ...

User Licenses & User Statistics

Registration and Forms content

Segmentation &

Group Information

User Private WebPages

User Generated Content

Tightly Integrated

Start “small” and without entry barrierControl all user generated content using flexible workflows for approvalBuilt for Enterprise Class DMZ and Load Balancing environments

<div class=”comment”> Look at my profile</div>

<div class=”comment”> Cool <b>stuff</b></div>

<div class=”comment”> Look at my profile <img src=”javascript:alert(‘ha’)”></div>

<div class=”comment”> Check out this site</div>

<div class=”comment”> Cool <b onload=”alert(‘ha’)”>stuff</b></div>

XSS Protection

#1 Attack Vector on Web-Apps: Cross Site Scripting (XSS)Needs sensible, not rigorous, escaping of HTMLBuilt-in XSS Protection Library - used in all Social Collab components & your JSPsConfigurable white list for flexible degree of freedom to user generated content

<div class=”comment”> Check out <a href=”javascript:alert(‘ha’)”>this</a> site</div>

Agility Matters

SOCIAL MEANSAGILE

8 WCM Agility Trends

1 2 3 4

6 7 85

Enable online Marketing.

Baking vs. Frying

Baked(Static Delivery)

1

Fried(Dynamic Delivery)

2

Built-in Analytics

Pull RealtimeAnalytics / Reports

Any Event (Click)

Send Event

Analytics Server(embedded)

Plug-able Aggregator

Persist all Analytics Information in the Content Repository

Analyzes Request information (user, content, event, ...)

Store Analytics Data

Inside the Online Marketing

Identify

Segment the audience

Target Campaigns

Campaign Buy Now!

...and win.

TraditionalMarketing

*Highest Paid Person’s Opinion

HiPPO*

MVT: Let your prospect decide.

Your HiPPOs fave.

Your favourite.

Your designers

fave.

Agility Matters

USER BEHAVIOURAGILE RESPONSE

REQUIRED

8 WCM Agility Trends

1 2 3 4

6 7 85

Web 2.0, Ajax, Flash & Flex

Web 2.0: AJAX

JavaScriptdirect full

access

Web 2.0: Flex

ActionScriptdirect full

access

Web 2.0: Flash

ActionScriptdirect full

access

Agility Matters

MORE INTERACTIVE?

BUILD PROCESS?

8 WCM Agility Trends

1 2 3 4

6 7 85

Cloudy -Stormy Traffic

“I need hardware to run WCM...”

Who authorized this?

How much Disk? Operating systemsInvestment

Network Zone

CPUs?Cores?

Firewall

Backup

root access?Unix Sysadmins

Shipping Date

Rack spacePurchase Order

Internet Connectivity?

Load Balancer

SAN / NAS

Hosting costsJVM Version

What Filesystems?

Disaster Recovery

Agreements Sizing

IP AddressWeb Server

Clustering

ConfigurationHardware Request FormLatency

Performance Tuning

hardware for rent.

CLOUD

Cloud = SaaS

Storm Traffic

Q1 Q2 Q3 Q4

se

rve

r1

se

rve

r2

se

rve

r3

Scaling Options in ECM

1 2

“Ostrich”-style

1. Configuring Clusters

Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM.

Copyright © 1993-2008 Day Software AG Configuring Clusters

PDF Created : 19.10.2008 14:09:59http://docs.day.com

Page 1/1

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“Exception”-style

Scaling Options in ECM

3

“Cloud”-styleHot-Join

“cluster-borne”

Agility Matters

AGILE INFRASTRCUTURE

1 2 3 4

6 7 85

8 WCM Agility Trends

1

2

3

CQ5 LIVE DEMOQUESTIONS & ANSWERS

AGILE WCM TRENDS 2010

Rebooting WCM

Web means Business.Business means Web.

Rebooting WCM

It’s WebContent Management

-1999-

WebSite

Rebooting WCM

It’s Web ContentManagement

-2009-

General Purpose

Rebooting WCM

Nutrition FactsServing Size 1 WCM Platform2010+

Amount Per Serving

Calories from Duct Tape 0

% of Daily Value**

Solid Web Platform

Business Agility

Cloud & Saas Ready

Driving OpenSource

Content Infrastructure

Standards

Duct Tape

100%

100%

100%

100%

100%

100%

0%

* Duct Tape is not only introduced into old and crusty solutions some of the brand new solutions are slapped together from a bunch of open source projects.

** Based on a healthy diet for Enterprises leveraging the Web as an important means of driving business.

WCM Stakeholders

CMOBusiness

CIOIT

Authors

SiteOwner

Developer

Systems

Standardized Content Infrastructure

WCM

CRXJCR CompliantContent Repository

connector

connector

connector

connector

DAMSocialCollab

+ Portal

+ Search

+ BPM

Platform

demo

demo

demo

1

2

3

CQ5 LIVE DEMOQUESTIONS & ANSWERS

AGILE WCM TRENDS 2010

http://www.flickr.com/photos/mcgrathshttp://www.flickr.com/photos/ashleighthompson

thank you.(contact marie@day.com if

interested in a full-fledged demo)