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April 2013: highlights
Ad Aprile 2013 gli italiani online sono 14,3 milioni su base giornaliera e 28,9 milioni nel mese, con un contenuto incremento (+1%) rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 55 (2-11 y.o. +13%; 55-64 y.o. +9%; +65 y.o. +15%). La penetrazione raggiunge il 54% della popolazione, con un picco del 72% sui 35-44.
il Tempo Speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+12%) che nel giorno medio (+9%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 49 minuti, mentre i 55-64 (+17%) registrano l’incremento più alto.
Dopo mesi di continua crescita in termini di utenti si registra una lieve flessione per i due top player ormai storici del Web: Google (-1%) e Facebook (-3%), riconducibile alla parallela crescita della fruizione via mobile degli stessi. Secondo quanto dichiarano gli stessi player crescono infatti esponenzialmente le ricerche su Google da Smartphone e Tablet e sono 10 mio gli utenti mensili di Facebook da Mobile (fonte Facebook).
Registrano un forte incremento in termini di Time Spent i Portali (+19%) e l’Entertainment (+25%), dove risultano particolarmente positivi il Video (+41%), i Broadcaster (+19%) e la Musica (+55%). Molto bene anche le News (+28%).
Performance positiva per l’eCommerce: oltre 20 milioni di users (+2%) e circa 1 ora e 20 minuti per utente (+16%). eBay con 9 milioni di visitatori mantiene la leadership. Tra i follower Subito.it (+55%) è leader dei siti di «annunci», seguito dalla sezione dedicata di eBay (classifieds +10%), Kijiji (+66%) e Bakeka (+28%). Amazon con 6,1 mio users si conferma tra i siti in maggior ascesa nel web italiano crescendo sia in termini di utenti (+59%) che di tempo speso (+48%). Tra gli indicizzatori di prezzi si distinguono Trova Prezzi (+30% audience; +21% tempo) e Ciao. (2,6 mio users). Si registra un contenuto calo per i leader in ambito couponing e offerte, con l’eccezione positiva di Privalia (+16% audience; +6% tempo).
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
Dec 09Jan
10Feb
10
Mar 10Apr 1
0
May 10Jun 10
Jul 10
Aug 10Sep
10Oct
10
Nov 10
Dec 10Jan
11
Feb 1
1
Mar 11Apr 1
1
May 11Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11Dic 1
1Jan
12Feb
12
Mar 12Apr 1
2
Mag 12Jun 12
Jul 12
Aug 12Set
12Ott 12
Nov 12
Dec 12Jan
13Feb
13
Mar 13Apr 1
318,000
20,000
22,000
24,000
26,000
28,000
30,000
32,000
April 2013 – Key numbersTime spent register a relevant growth
MONTHLYApr
2013Var % vs Apr 2012
Active Internet Users .000 28.913 +1%
Time per person (hh:mm) 21:54 +12%
Active Users % pen vs pop*
Tot Individuals +2 54
2-11 40
12-17 58
18-24 71
25- 34 70
35-44 72
45-54 62
55-64 42
over 65 18
Adulti 25 - 54 56
Men 51
Women 68
Women 25-54 68
DAILYApr
2013Var % vs Apr 2012
Active Internet Users .000 14.330 +4%
Time per person (hh:mm) 1:28 +9%
Source: Groupm elaborations on Audiweb data
*Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years).
Audience Trend .000
Apr 2013: 28.913
April 2013 – Web & App – Audience and Time spentWebsite and applications show a similar performance: Time is growing faster then audience
Apr 12 Apr 13
27,907
28,263
Audience .000Main Applications
Main Web Sites – apps excluded
5 Source: Groupm elaborations on Audiweb data
Audience .000
Apr 12 Apr 13
23,258
23,497
TOT WEBSITES (app excluded)
28,3 mio Unique Audience (+1% vs Apr ‘12)
19h 50 min time per user (+12% vs Apr ’12)
APPLICATIONS23,5 mio Unique Audience
(+1% vs April ‘12)3 h 8 min time per user
(+8% vs April ’12)
April 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long
6 Source: Groupm elaborations on Audiweb data
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:000
2,000
4,000
6,000
8,000
10,000
0:18
0:280:29 0:33 0:31
0:360:31
0:27
Average Day Active Audience .000
mon - fri sat-sun
15.176
12.542
1:29
1:26
Average Day Time per Person h:min Day Type Day Part
April 2013 –Internet Audience CompositionWomen online are increasing; almost 60% of web pop. Is made of 25-54 y.o.
2-11 Kids 7%12-17 Teen
7%
18-24 Post Teen 11%
25-34 Young Adult 17%
35-44 Adult 24%
45-54 Ma-ture adult
19%
55-64 Senior
11%
over 65 Silver Surfer 5%
52%
48%
Female +1% vs. ‘12
Male -1% vs. ‘12
Sex% Composition
Age% Composition
Source: Groupm elaborations on Audiweb data
April 2013 – Unique Users by targetKids and over 65 y.o. register the best performance
Adult 35-44 anni• 6,871 mio UU• +5% vs Apr ‘12• -1% vs Mar ‘13
Senior 55-64 anni• 3,092 mio UU• +9% vs Apr ‘12• +2% vs Mar ‘13
Young adult 25-34• 4,972 mio UU• -6% vs Apr‘12• -5% vs Mar‘13
Teen: 12-17 • 1,971 mio UU• -4% vs Apr ‘12• +1% vs Mar ‘13
Silver Surfer +65• 1,487 mio UU• +15% vs Apr ’12• +4% vs Mar ‘13
Post Teen: 18-24 • 3,069 mio UU• -1% vs Apr ‘12• -4% vs Mar ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 5,338 mio UU• -5% vs Apr ‘12• -3% vs Mar ‘13
Average: +1%
Kids: 2-11 • 2,113 mio UU• +13% vs Apr ‘12• stable vs Mar ‘13
Kids: 2-11• 0:48
• +7% vs Apr ’12• -4% vs Mar ‘13
Adult 35-44 anni• 1:29
• +9% vs Apr ‘12• -2% vs Mar ‘13
Senior 55-64 anni• 1:22
• +17% vs Apr ‘12• -2% vs Mar ‘13
Young Adult 25-34• 1:38
• +11% vs Apr ‘12• -1% vs Mar ‘13
Teen: 12-17 • 1:10
• -4% vs Apr‘12• +1% vs Mar ‘13
Silver Surfer +65• 1:05
• +8% vs Apr’12• -1% vs Mar ‘13
Post Teen: 18-24 • 1:49
• +7% vs Apr ‘12• +1% vs Mar ‘13
Source: Groupm elaborations on Audiweb data – applications included
Mature Adult 45-54 anni• 1:28
• +11% vs Apr ‘12• -1% vs Mar ‘13
April 2013 – Time spent by target on daily averageTime spent register a relevant growth on all targets (a part from 12-17)
h:mm Average: +9%
5,000 10,000 15,000 20,000 25,000 30,00012:00:00 AM
01:12:00 AM
02:24:00 AM
03:36:00 AM
04:48:00 AM
06:00:00 AM
07:12:00 AM
08:24:00 AM
09:36:00 AM
10:48:00 AM
April 2013 – Top 10 websites Top two website are register a small decrease in audience
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
TOT WEBSITES (app excluded)28,3 mio Unique Audience (+1% vs Apr ‘12)19h 50 min time per user (+12% vs Apr ’12)
0 2,000 4,000 6,000 8,000 10,000 12,00012:00:00 AM
12:14:24 AM
12:28:48 AM
12:43:12 AM
12:57:36 AM
01:12:00 AM
01:26:24 AM
01:40:48 AM
01:55:12 AM
Series3
April 2013 – Top 10 applicationsWindows Media Player is still leader by Audience, while Skype register the largest Time Spent
Source: Groupm elaborations on Audiweb data
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
APPLICATIONS23,5 mio Unique Audience (+1% vs April ‘12)
3 h 8 min time per user (+8% vs April ’12)
Search Engines/Portals & Communities
Telecom/Internet Services
Entertainment
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Family & Lifestyles
Travel
Home & Fashion
Finance/Insurance/Investment
Government & Non-Profit
Education & Careers
Corporate Information
Automotive
Special Occasions
0 5,000 10,000 15,000 20,000 25,000 30,000
apr 12
apr 13
April 2013– Most visited categoriesEntertainment shows the best performance amang top categories
∆% vs april 2012
Source: Groupm elaborations on Audiweb data
Audience .000 Subcategorie’sweight
Search: 31%Portals: 40%Communities: 29%
Video/Broadcaster/Music: 37%Games/Betting: 18%Sport: 10%Others: 35%
Travel services/info: 65%Holiday Planner: 35%
1%
1%
2%
2%
1%
2%
3%
-3%
3%
1%
1%
12%
stable
18%
-5%
Average: +1%
April 2013– Time spent on categoriesEntertainment shows the best performance on time spent also
∆%
vs Mar 2012
Search Engines/Portals & Communities
Entertainment
Telecom/Internet Services
Computers & Consumer Electronics
News & Information
Multi-category Commerce
Finance/Insurance/Investment
Home & Fashion
Travel
Family & Lifestyles
Government & Non-Profit
Automotive
Education & Careers
Corporate Information
Special Occasions
0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00 9:36:00
Apr 12Apr 13
Source: Groupm elaborations on Audiweb data
Time per Person h.min.sec
0%
25%
19%
20%
28%
16%
12%
13%
4%
0%
18%
23%
9%
8%
6%
Average: +12%
-2,000 3,000 8,000 13,000 18,000 23,000 28,0000:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
2:09:36
Series3
April 2013 – PortalsThe category confirms a growing trend on time spent
Source: Groupm Elaborations on Audiweb data – applications included
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
PORTALS25,0 mio Unique Audience (+2% vs Apr ‘12)
58 min time per user (+19% vs Apr ’12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,000 25,00023:31:12
0:43:12
1:55:12
3:07:12
4:19:12
5:31:12
6:43:12
7:55:12
9:07:12
Series3
April 2013 – CommunitiesThe category is stable; Google+ register a very good performance
COMMUNITIES23,8 mio Unique Audience (-1% vs Apr ‘12)
7h 24 min time per user (-1% vs Apr’ 12)
Audience .000
Time per Person Bubble size = Page Views
Google+: +33%Linkedin: +24%
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,00023:45:36
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
1:40:48
1:55:12
Series3
April 2013 – EntertainmentTimes spent register a relevant growth
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,1 mio Unique Audience (+2% vs Apr ‘12)5 h 41 min time per user (+25% vs Apr ‘12)
Audience .000
Time per Person
Bubble size = Page Views
Vevo +9%Rai +15%
=Audience increase
Audience stable
Audience decrease
0 5,000 10,000 15,000 20,000 25,000
0:00:00
0:14:24
0:28:48
0:43:12
0:57:36
1:12:00
1:26:24
Series3
April 2013- Video & BroadcasterBroadcaster and Video register a good increase in audience and time spent
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
VIDEO (Entertainment’s Subcategory)20,8 mio Unique Audience (+1% vs Apr ’12)
1 h and 44 min time per user (+41% vs Apr ’12)
BROADCASTER (Entertainment’s Subcategory)12,7 mio Unique Audience (-4% vs Apr ’12)
17 min time per user (+19 vs Apr’12)
Rai: +15%CorriereTV: +15%
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
200
400
600
800
1,000
1,200
1,400
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Apr 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
18
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
April 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on audience and time spent
+33% Delta Audience+19% Delta Time
+16% Delta Audience-8% Delta Time
-6% Delta Audience+2% Delta Time
-21% Delta Audience-14% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
500
1,000
1,500
2,000
2,500
3,000
3,500
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
0
1,000
2,000
3,000
4,000
5,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
200
400
600
800
1,000
1,200
1,400
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
19
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
1,000
2,000
3,000
4,000
0:00:00
0:02:52
0:05:45
0:08:38
0:11:31
0:14:24
0:17:16Audience .000 Time per person h:m:s
April 2013 – Focus on online tv broadcasterRai.TV confirms the best performance on audience and time spent
+33% Delta Audience+19% Delta Time
+16% Delta Audience-8% Delta Time
-6% Delta Audience+2% Delta Time
-21% Delta Audience-14% Delta Time
Source: Groupm Elaborations on Audiweb data – applications included
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50012:00:00 AM
12:07:12 AM
12:14:24 AM
12:21:36 AM
12:28:48 AM
12:36:00 AM
12:43:12 AM
12:50:24 AM
12:57:36 AM
01:04:48 AM
Series3
April 2013 – SportThe category registers a good increase in time spent
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,4 mio Unique Audience (+1% vs Apr ‘12)
55 min time per user (+10% vs Apr ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,0000:00:00
0:28:48
0:57:36
1:26:24
1:55:12
2:24:00
2:52:48
Series3
April 2013 - BettingGood increase in audience. William Hill is still leader
Source: Groupm Elaborations on Audiweb data – applications included
BETTING9,4 mio Unique Audience (+14% vs Apr ‘12)
1H e 3 min time per user (-7% vs Apr ‘12)
Audience .000
Time per Person Bubble size = Page Views
=Audience increase
Audience stable
Audience decrease
888.com: +42%
0 1,000 2,000 3,000 4,000 5,000 6,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
Series3
April 2013 - MusicThe category registers a strong increase in audience and time spent. Spotify is leader on time spent.
Source: Groupm Elaborations on Audiweb data – applications included*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
Audience .000
Time per Person Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
MUSIC10,5 mio Unique Audience (+12% vs. Apr ‘12)
18 min time per user (+55% vs. Apr ‘12)
Leonardo Musica: +105%
2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
April 2013 – NewsGood performance on Time spent. Most top player show a positive sign
Source: Groupm Elaborations on Audiweb data – applications included
NEWS22,7 mio Unique Audience (+1% vs Apr ‘12)1 H 37 min time per user (+28% vs Apr ‘12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 11
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
24
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
April 2013 – Focus on News OnlineAll players register a good performance. La Stampa confirms the most relavent increase on audience
+10% Delta Audience+6% Delta Time
Monthly Audience: 10,0 mio Daily Audience: 1,5 mio
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
01,0002,0003,0004,0005,0006,0007,0008,0009,000
10,00011,000
23:52:48
0:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24Audience .000 Time per person h:m:s
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dic 12
Jan 13
Feb 13
Mar 13
Apr 13
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
23:57:07
0:00:00
0:02:520:05:45
0:08:38
0:11:310:14:24
0:17:16
0:20:090:23:02
Audience .000 Time per person h:m:s
-1% Delta Audience+8% Delta Time
Monthly Audience: 9,1 mio Daily Audience: 1,2 mio
+8% Delta Audience+24% Delta Time
+26% Delta Audience+41% Delta Time
Monthly Audience: 6,1 mio Daily Audience: 681 mila
Monthly Audience: 5,5 mio Daily Audience: 438 mila
Source: Groupm Elaborations on Audiweb data – applications included
0 2,000 4,000 6,000 8,000 10,000 12,000 14,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
Series3
April 2013 - TravelTravel area is stable. Tripadvisor register a good growth
Source: Groupm Elaborations on Audiweb data – applications included
TRAVEL 17,8 mio Unique Audience (-3% vs Apr’ 12)
41 min time per user (+4% vs Apr’ 12)
Audience .000
Time per Person
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
TripAdvisor: +33%eDreams: +8%
1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
1:04:48
Series3
April 2013 e-CommerceAudience is stable, while Time is growing.
E COMMERCE20,3 mio Unique Audience (+2% vs Apr ’12)1 H 25 min time per user (+16% vs Apr ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,50023:55:40
0:02:52
0:10:04
0:17:16
0:24:28
0:31:40
0:38:52
0:46:04
0:53:16
Series3
April 2013 - Finance/InsuranceAudience is stabel, but Time Spent is increasing
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views=
Audience in crescita
Audience stazionaria
Audience in calo
Time per Person FINANCE/INSURANCE16,2 mio Unique Audience (+1% vs Apr ’12)
51 min time per user (+12% vs Apr ’12)
SoldiOnline +39%
1,000 2,000 3,000 4,000 5,000 6,000 7,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
0:57:36
Series3
April 2013 - Family and LifestylesPianetadonna is still leader, followed by Donna Moderna
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Nanopress Donna: +5%Blogo Donna: +10%
FAMILY AND LIFESTYLES17,9 mio Unique Audience (+3% vs Apr ’12)
40 min time per user (stable vs Apr ’12)
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,0000:00:00
0:07:12
0:14:24
0:21:36
0:28:48
0:36:00
0:43:12
0:50:24
Series3
Automobile.it
April 2013 - AutomotiveAutomotive category register a relevant growth, especially on Time Spent
AUTOMOTIVE10,8 mio Unique Audience (+18% vs Apr ’12)
38 min time per user (+23% vs Apr ’12)
Source: Groupm Elaborations on Audiweb data – applications included
Audience .000
Bubble size = Page Views
=Audience in crescita
Audience stazionaria
Audience in calo
Time per Person
Quattroruote: +24%
0 500 1,000 1,500 2,000 2,500 3,0000:00
0:14
0:28
0:43
0:57
1:12
1:26
1:40
1:55
2:09
Series3
April 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites
Source: Groupm elaborations on Audiweb data – applications excluded
Bubble size = Stream View
s
=Audience increase
Audience stable
Audience decrease
Audience .000
Time per Person
AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,4 mio Unique Audience (+7% vs Apr ‘12)
51 min time per user (+78% vs Apr ’12)
La navigazione mobileIl trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare
32
Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012
7.3 7.5 7.98.9
12.212.873832
+63% vs. Q3 ‘11
+77% vs. Q1 ‘11
Mobile Browsing
H1 2012 - Mio di adultiBase: pop mobile = 26.2 mio
• 12,9 mio di utenti navigano da mobile, pari al 49% del totale• Nel 94% dei casi hanno uno smartphone
H2 2012 - Mio di adultiBase: pop mobile = 26.2 mio
Il profilo del mobile browserStudente o lavoratore under 35, con un livello di istruzione medio alto
33
Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012
104 95
106 106
110 98
91 75
83 101
104
101 104 102
99 110
69 70
99
MaschioFemmina
DA 15 A 19 ANNIDA 20 A 24 ANNIDA 25 A 34 ANNIDA 35 A 44 ANNIDA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o menoMedia superiore
Laurea/Post-laurea
Imprenditore/Dirigente/Libero professionistaLavoratore in proprio (commerciante, artigiano, )�
Impiegato/InsegnanteAltro lavoratore dipendente (operaio, commesso, )�
StudentePensionato
CasalingaIn cerca di occupazione
58.241.8
13.412.5
28.725.6
13.66.2
8.656.6
34.8
11.75.8
38.98.5
20.22.53.7
8.8
% comp; Base: 12,9 mio Index vs tot mobile popMobile Browsing
Audiweb Object Video – una novità• Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
• La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
• Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
• I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI EDITORILa Repubblica TV Gruppo Editoriale L'Espresso
De Agostini by Day e Sky Il Sole 24 ore
Rai Tv Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web RCS
• La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere
Unique Audience(contatti netti)
Stream Views(contatti lordi)
Time spent(tempo speso)
Audiweb Object Video - warning• Audiweb comunica in modo corretto il nuovo dato disponibile:
• Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Attached – Top 10 Websites and top 10 Applications
applications excluded Applications only
Top 10 Websites Top 10 Applications
Source: Groupm Elaborations on Audiweb
# Description Audience .000
Time per person
Delta Audienc
eDelta Time
1 Google 26.100 1.53.43 -1% 14%
2 Facebook 21.779 7.13.29 -3% -2%
3 YouTube 19.216 1.20.01 2% 27%
4 Wikipedia 14.323 0.16.01 6% 30%
5 Virgilio 14.228 0.51.45 -8% 21%
6 Yahoo! 13.759 0.31.10 -3% 15%
7 Libero 13.681 1.25.12 4% 19%
8 Blogger 10.615 0.12.44 -10% 27%
9 MSN/WindowsLive/Bing 10.114 0.43.33 -15% 12%
10 La Repubblica 9.579 0.29.58 10% 6%
TOT WEBSITES (app excluded)28,3 mio Unique Audience (+1% vs Apr ‘12)19h 50 min time per user (+12% vs Apr ’12)
APPLICATIONS23,5 mio Unique Audience (+1% vs April ‘12)
3 h 8 min time per user (+8% vs April ’12)
# DescriptionAudience .0
00Time per person
Delta Audience
Delta Time
1
Windows Media Player (App) 11.268 0.51.58 -3% 6%
2Skype (App) 9.591 1.44.51 12% 23%
3 Windows Live Messenger (App) 5.586 0.24.11 -35% -43%
4
VLC media player (App) 5.225 1.38.59 -3% 14%
5iTunes (App) 3.765 0.35.12 -12% -13%
6uTorrent (App) 3.447 0.32.48 17% 26%
7
Windows Live Photo Gallery (App) 3.311 0.17.42 40% -3%
8RealPlayer (App) 1.574 0.10.28 41% -80%
9
TeamViewer (App) 1.510 0.46.14 30% 4%
10Dropbox (App) 1.459 0.01.13 98% 26%
Attached – Top Categories Portals and Communities
Source: Groupm Elaborations on Audiweb data – applications included*Google+ lanciato a luglio 2011
PORTALS25,0 mio Unique Audience (+2% vs Apr ‘12)
58 min time per user (+19% vs Apr ’12)
COMMUNITIES23,8 mio Unique Audience (-1% vs Apr ‘12)
7h 24 min time per user (-1% vs Apr’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google 26.141 1.55.14 -1% 14%2 MSN/WindowsLive/Bing 14.524 0.46.50 -10% -18%3 Virgilio 14.339 0.51.37 -8% 21%4 Yahoo! 13.801 0.32.39 -3% 13%5 Libero 13.700 1.25.11 4% 19%6 Leonardo.it 9.507 0.10.45 -6% 12%7 Ask Search Network 7.072 0.05.46 7% 149%8 Tiscali 3.586 0.44.37 -9% 18%9 Tuttogratis 2.018 0.03.14 -18% 36%
10 FastWeb.it 1.925 0.20.03 16% -4%11 AOL Media Network 1.391 0.21.10 -19% 4%12 Kataweb tvzap 1.230 0.07.09 -28% 16%13 PaginaInizio.com 1.037 0.20.22 10% -1%14 Freeonline.it 387 0.06.21 -8% 323%15 miniportale.it 345 0.12.20 -51% 151%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Facebook 21.802 7.13.37 -3% -2%2 Blogger 10.615 0.12.44 -10% 27%3 WordPress.com 4.896 0.04.35 -10% -2%4 ForumFree 3.903 0.10.13 N.A. N.A.5 Virgilio Community 3.832 0.04.52 -40% -13%6 Google+ 3.571 0.03.44 33% 5%7 LinkedIn 3.545 0.11.46 24% 35%8 Libero Community 3.304 0.07.15 -30% -76%9 ForumCommunity 3.268 0.09.56 N.A. N.A.
10 Twitter.com 3.108 0.19.59 -15% 36%11 Leonardo Community 2.505 0.14.44 1% 39%12 Tweetmeme 1.868 0.01.22 N.A. N.A.13 ask.fm 1.595 1.39.46 N.A. N.A.14 Tumblr 1.494 0.18.55 42% 50%15 Badoo 1.422 2.00.44 -39% 120%
Source: Groupm Elaborations on Audiweb data – applications included
ENTERTAINMENT25,1 mio Unique Audience (+2% vs Apr ‘12)5 h 41 min time per user (+25% vs Apr ‘12)
VIDEO (Entertainment’s subcategory) 20,8 mio Unique Audience (+1% vs Apr ’12)
1 h and 44 min time per user (+41% vs Apr ’12)
BROADCASTER (Entertainment’s subcategory) 12,7 mio Unique Audience (-4% vs Apr ’12)
17 min time per user (+19 vs Apr’12)
Attached – Top Categories Entertainment; Video&Broadcaster
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 19.216 1.20.01 2% 27%2 VideoMediaset 3.169 0.11.03 -16% -8%3 MyMovies.it 2.965 0.05.42 -7% 2%4 Rai TV 2.771 0.10.55 33% 19%5 Dailymotion 2.258 0.08.21 14% -63%6 ComingSoon TV 1.922 0.04.07 -1% 0%7 Twww.tv 1.904 0.04.17 122% 17%8 ViTv 1.425 0.04.33 N.A. N.A.9 Italia-film.Com 1.248 0.04.33 0% -11%
10 CasaCinema.eu 1.156 0.14.02 N.A. N.A.11 Ivid 949 0.05.57 -10% 65%12 Rojadirecta 944 0.15.51 -6% -11%13 Now Video 921 0.13.56 N.A. N.A.14 IMDb - Internet Movie 823 0.04.03 -4% 37%15 Leonardo Cinema 795 0.04.04 -25% 39%
# Description Audience .000 Time per person Delta Audience Delta Time
1 Rai 4.866 0.11.39 15% 23%2 SKY.it 3.452 0.10.26 -6% -2%3 Mediaset.it 2.369 0.04.24 -23% -9%4 La Repubblica TV 2.336 0.07.21 -6% 40%5 Corriere TV 1.811 0.05.24 15% 31%6 Staseraintv.com 1.335 0.10.39 57% 29%7 Mediaset Premium 1.050 0.10.29 -53% 148%8 MTV.it 1.032 0.08.21 11% 16%9 Radio Deejay 855 0.08.14 18% 1%
10 Il Fatto Quotidiano TV 839 0.04.04 N.A. N.A.11 Gazzetta TV 787 0.03.28 -12% -8%12 LA7 780 0.08.31 -21% -14%13 Livestream 693 0.03.18 30% -15%14 Yahoo! TV 683 0.03.07 7% 13%15 Radio 105 511 0.08.52 -28% 32%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 YouTube 19.216 1.20.01 2% 27%2 VEVO 4.910 0.06.53 9% 45%3 Rai 4.866 0.11.39 15% 23%4 William Hill 4.651 0.02.14 151% -20%5 iTunes 3.931 0.34.04 -12% -12%6 La Gazzetta dello Sport 3.670 0.22.28 -10% 12%7 SKY.it 3.452 0.10.26 -6% -2%8 VideoMediaset 3.169 0.11.03 -16% -8%9 MyMovies.it 2.965 0.05.42 -7% 2%
10 Leonardo Musica 2.955 0.04.56 105% 37%11 SPIL Games Network 2.547 0.57.36 -3% -25%12 Mediaset.it 2.369 0.04.24 -23% -9%13 La Repubblica TV 2.336 0.07.21 -6% 40%14 Dailymotion 2.258 0.08.21 14% -63%
Source: Groupm Elaborations on Audiweb data – applications included
SPORT12,4 mio Unique Audience (+1% vs Apr ‘12)
55 min time per user (+10% vs Apr ‘12)
BETTING9,1 mio Unique Audience (+6% vs Mar ‘12)1H e 8 min time per user (+6% vs Mar ‘12)
Attached – Top Categories Sport and Betting
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Gazzetta dello Sport 4.205 0.22.28 -10% 12%2 Diretta.it 2.509 0.57.14 37% 63%3 La Repubblica Sport 1.954 0.06.14 -24% -20%4 Yahoo! Sports Websites 1.634 0.10.30 -29% 12%5 Sportmediaset 1.543 0.36.56 2% 1%6 Corriere dello Sport 1.504 0.18.53 -25% 36%7 Corriere Sport 1.459 0.04.01 -37% 14%
8 Cittaceleste.it 1.331 0.03.49 N.A. N.A.9 Libero Sport 1.295 0.06.08 N.A. N.A.
10 TuttoSport 1.242 0.28.28 -37% 8%11 Virgilio Sport 1.052 0.08.48 -36% -36%12 Blogo Sport 1.027 0.03.20 43% 79%13 Fantagazzetta.com 933 0.21.04 16% -5%14 Calciomercato.it 879 0.04.29 3% 1%15 SuperTennis Club 854 0.04.18 N.A. N.A.
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 William Hill 3.377 0.02.16 49% 6%2 Sisal 1.726 0.17.37 -12% 39%3 888.com 1.364 0.02.54 3% 6%4 Lottomatica 1.361 0.25.44 -30% 22%5 paddypower.com 1.099 0.12.11 N.A. N.A.6 PLANET49 861 0.02.47 141% 3381%7 bwin 828 0.16.17 33% 12%8 Betradar.com 624 0.21.45 17% 41%9 PokerStars.com 577 4.23.33 70% 38%
10 Superenalotto.com 556 0.03.30 227% -49%11 BetClic 468 0.11.49 -45% 104%12 PlayMillion.com 436 0.00.55 44% 81%13 Gioco digitale 416 0.17.14 -58% 25%14 SNAI 401 1.36.22 -19% 36%15 AspireGlobal 401 0.01.51 N.A. N.A.
Source: Groupm Elaborations on Audiweb data – applications included
MUSIC10,5 mio Unique Audience (+12% vs. Apr ‘12)
18 min time per user (+55% vs. Apr ‘12)
Attached – Top Categories Music and News
NEWS22,7 mio Unique Audience (+1% vs Apr ‘12)1 H 37 min time per user (+28% vs Apr ‘12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 VEVO 4.910 0.06.53 9% 45%
2 Leonardo Musica 2.955 0.04.56 105% 37%
3 Fanpage Spettacolo 2.123 0.10.11 N.A. N.A.
4 Rumblefish 1.292 0.01.52 N.A. N.A.
5 Virgilio Musica 788 0.03.01 -26% -7%
6 Spotify 624 0.49.25 N.A. N.A.
7 AOL Music Websites 577 0.43.01 -9% -5%
8 The Ex Girlfriends 530 0.00.51 N.A. N.A.
9 Airdave.it 440 0.01.54 -41% 8%
10 Jango Music 402 0.02.06 19% -10%
11 CBS Interactive 384 0.03.28 -14% 16%
12 Sony Music 350 0.01.12 27% -73%
13 SoundCloud 328 0.04.38 -15% 23%
14 Universal Music 282 0.01.25 61% -59%
15 Sing Ring 252 0.01.26 N.A. N.A.
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 La Repubblica 9.579 0.29.58 10% 6%2 Corriere della Sera 8.176 0.25.12 -1% 8%3 Libero Notizie 6.502 0.13.21 16% -14%4 Blogo.it 5.971 0.05.02 5% 5%5 TGCOM24 5.532 0.16.58 8% 24%6 Quotidiano.net 4.952 0.06.22 -8% 24%7 La Stampa.it 4.759 0.11.20 26% -1%8 Virgilio Local 4.579 0.02.06 32% 24%9 Liquida 3.981 0.04.31 14% 2%
10 Nanopress 3.928 0.03.18 -2% -6%11 ANSA 3.817 0.16.13 3% 15%12 Citynews 3.607 0.07.55 17% 29%13 Fanpage 3.449 0.12.30 50% 148%14 Il Fatto Quotidiano 3.174 0.15.19 87% -13%15 Il Messaggero 3.073 0.09.01 58% 26%
Source: Groupm Elaborations on Audiweb data – applications included
E COMMERCE20,3 mio Unique Audience (+2% vs Apr ’12)1 H 25 min time per user (+16% vs Apr ’12)
Attached – Top Categories Travel and eCommerce
TRAVEL17,8 mio Unique Audience (-3% vs Apr’ 12)
41 min time per user (+4% vs Apr’ 12)
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 Google Maps 12.188 0.12.45 -13% -3%
2 TripAdvisor 4.437 0.07.27 33% 20%
3 Trenitalia 3.745 0.08.52 -5% 20%
4 Priceline Network 3.531 0.13.28 0% 23%
5 eDreams 2.534 0.07.06 8% 19%
6 ViaMichelin 1.923 0.05.53 -7% -4%
7 Ryanair.com 1.857 0.17.58 -2% 5%
8 Volagratis 1.747 0.07.49 -9% 10%
9 Opodo 1.367 0.02.59 74% 10%
10 Expedia 1.320 0.06.41 -26% -4%
11 trivago 1.271 0.06.05 26% 17%
12 easyJet 1.243 0.08.13 2% 11%
13 Google Earth 1.233 0.27.54 -7% 5%
14 Telepass 1.152 0.08.19 10% 35%
15 Alitalia 973 0.11.38 -17% 4%
# Description Audience .000
Time per person
Delta Audience
Delta Time
1 eBay 9.042 0.44.53 -2% 8%
2 Subito.it 7.455 0.59.22 55% 58%
3 Groupon 6.450 0.09.04 -6% 27%
4 Amazon 6.127 0.14.18 59% 48%
5 eBay Classifieds 4.568 0.16.42 10% 1%
6 Trova Prezzi 3.792 0.03.35 30% 21%
7 Kijiji 3.772 0.11.18 66% 22%
8 Lidl 2.903 0.07.17 85% 10%
9 Bakeca.it 2.753 0.08.17 28% -7%
10 Ciao. 2.622 0.05.11 N.A. N.A.
11 Privalia 2.164 0.18.27 16% 6%
12 Media World 2.048 0.06.51 5% -1%
13 Vivastreet 2.046 0.04.45 6% -18%
14 IBS 2.042 0.05.13 25% 29%15 Groupalia 2.014 0.08.24 -24% -16%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE16,2 mio Unique Audience (+1% vs Apr ’12)
51 min time per user (+12% vs Apr ’12)
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Il Sole 24 ORE 3.947 0.14.04 -4% 56%2 Gruppo Intesa Sanpaolo 2.774 0.32.27 2% 23%3 UniCredit Banca 2.584 0.27.28 -18% 57%4 PayPal 2.453 0.07.03 4% -9%
5 Banco Posta 2.375 0.10.56 -9% 12%
6 Leonardo Economia 1.884 0.03.48 -14% 46%
7 SoldiOnline.it 1.622 0.04.54 39% -13%
8 Yahoo! Finance Websites 1.324 0.04.57 2% -51%9 ING Direct 1.266 0.17.37 -8% 17%
10 La Repubblica Economia 1.081 0.03.24 -32% -6%11 Genertel 955 0.03.07 85% -63%12 CartaSi 954 0.08.27 -1% 3%13 Corriere Economia 951 0.02.55 -48% -38%
14Banca Monte dei Paschi di Siena 938 0.32.51 10% 2%
15 Facile.it 926 0.05.18 -11% -2%
# Description Audience .000
Time per person
Delta Audience Delta Time
1 Pianetadonna.it 6.048 0.07.22 22% 39%2 Donna Moderna 4.413 0.06.05 25% -4%3 alfemminile.com 4.392 0.06.57 10% -30%4 Leiweb 2.549 0.05.19 -4% -40%5 Leonardo Donne 2.489 0.04.53 -24% 10%
6 Nanopress Donna 2.353 0.03.16 5% -14%7 Gioco.it 2.136 0.50.58 -2% -12%8 DiLei 1.944 0.05.36 N.A. N.A.9 Blogo Donna 1.828 0.02.44 10% 11%
10Subito.it - Casa e Persona 1.707 0.13.10 59% 31%
11 La Stampa Salute 1.593 0.03.37 N.A. N.A.12 Style.it 1.590 0.04.20 -21% -20%
13 ELLE Network 1.557 0.03.40 108% 83%
14 D - la Repubblica 1.430 0.05.37 -16% -8%15 Medical News Reporter 1.411 0.02.26 N.A. N.A.
FAMILY AND LIFESTYLES17,9 mio Unique Audience (+3% vs Apr ’12)
40 min time per user (stable vs Apr ’12)
Source: Groupm Elaborations on Audiweb data – applications included
AUTOMOTIVE10,8 mio Unique Audience (+18% vs Apr ’12)
38 min time per user (+23% vs Apr ’12)
Attached – Top Categories Automotive
# Description Audience .000 Time per person Delta Audience Delta Time
1 Subito.it - Veicoli 3.475 0.46.29 64% 57%2 AutoScout24.it 3.090 0.25.49 74% -27%
3 Quattroruote 1.354 0.07.22 24% -32%4 Fiat 1.155 0.04.33 93% -49%5 mobile.international 1.011 0.08.04 52% -10%
6 Motori.it 931 0.04.17 106% 18%7 Trovit Cars 850 0.03.41 10% -38%
8 La Repubblica Motori 802 0.04.12 -2% 12%9 Virgilio Auto e Moto 772 0.05.56 -15% 41%
10 Leonardo Auto e Moto 745 0.02.23 16% -13%11 Blogo Motori 694 0.06.04 -23% 1%12 Volkswagen 680 0.04.22 59% -32%
13 Gazzetta Motori 653 0.03.21 -13% -5%14 Moto.it 638 0.16.56 3% 6%15 Citroen 634 0.03.02 61% -23%
Attached – Object Video
Source: Groupm Elaborations on Audiweb data – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience6,4 mio Unique Audience (+7% vs Apr ‘12)
51 min time per user (+78% vs Apr ’12)
# Description Audience .000 Time per person Delta Audience Delta Time
1 La Repubblica 2.782 0.17.06 -9% 122%2 Corriere della Sera 2.438 0.12.21 24% 44%3 Rai 1.863 1.50.22 27% 44%4 SKY.it 809 0.38.50 66% 118%5 La Gazzetta dello Sport 805 0.06.50 -19% -18%6 DeAbyDay 436 0.04.22 24% 79%7 Libero Quotidiano 203 0.17.16 N.A. N.A.8 Il Sole 24 ORE 155 0.04.13 N.A. N.A.9 Quimamme TV 36 0.17.31 N.A. N.A.
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