web navigation presentation
Post on 28-Jan-2015
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Basic WebNavigation
Navigation: Getting the user from A to (where you want them to) B.
For users:1. Find stuff they want
2. Get an overview of what’s
on the site
3. See where they are
4. See where they can go
For site owners:1. Drive people to action points
2. Cross-sell services or highlight
additional information
3. Show what is/isn’t available
4. Be found on Google
Role of navigation…
• Why the navigation is there (its role)
• Who will be using it
• Where they want to go
• What YOU want them to do
• How you will manage it (CMS etc)
Choosing a navigation style
The Structural-Browser Model
• The Family-Tree model
• Creates a clear hierarchy of content
• Collection of links advance the user to other pages
Horizontal Navigation
Horizontal Navigation
• Conserves the most amount of
screen space
• Makes for using drop downs for
secondary navigation
• Location most familiar for users,
we read left to right
• Does have a limit in terms of
length of navigation item
Horizontal Navigation
Vertical Navigation
Vertical Navigation
• Good for sites with a lot of
main navigation items
• Supports multiple types of
secondary navigation
• Can act as a page design
element
• Normally takes up more space
then horizontal navigation
Vertical Navigation
Secondary Navigation
Secondary Navigation
• Common location for displaying
B-level pages
• Moves out of the way when not
active to conserver screen space
• Don’t rely on more then 2 levels
of pop-out/drop down menus
• Design enough contrast with the
information below so the user
can clearly read the text
Utility Navigation
Utility Navigation
• Assistant pages
• Pages that don’t fit into a single
logical category
• Location/Language selectors
• Shopping Cart/User login info
• Pages that you want displayed on
every page
Footer Links
Footer Links
• Provides a place for important
information away from other content
• Acts as a visual “End” to your page
• Allows users to access pages without
scrolling back to the top
• Can be styled as multiple columns
Breadcrumb Trails
Breadcrumb Trails
• Convenient for users
• Reduces clicks to return to higher- level pages
• Doesn’t usually hog screen space
• Don’t use when you don’t need to
• Don’t use as primary navigation
• Don’t use when pages have multiple categories
Search Boxes
Search Boxes
• Not every website needs a search box
• The box must be clearly visible, quickly recognizable and easy to use
• A search box should be a box.
• A search box should be simple
• Don’t make the input field too short
• Don’t making the submit button too small
Pagination Navigation
Pagination Navigation
• Provide large clickable areas
• Identify the current page
• Space out page links
• Provide Previous and Next links
• Use First and Last links
• Put First and Last links on the outside
• Give the user a sense of volume
The Golden Rules of WebNavigation.
1. Don’t make the user think
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
3. Focus their attention
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
3. Focus their attention
4. Organize your content
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
3. Focus their attention
4. Organize your content
5. Use natural descriptions
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
3. Focus their attention
4. Organize your content
5. Use natural descriptions
6. Strive for Simplicity
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
3. Focus their attention
4. Organize your content
5. Use natural descriptions
6. Strive for Simplicity
7. Embrace whitespace
The Golden Rules of WebNavigation.
1. Don’t make the user think
2. Don’t test user patience
3. Focus their attention
4. Organize your content
5. Use natural descriptions
6. Strive for simplicity
7. Embrace whitespace
8. Don’t assume
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