web presence 101

web presence 101

a working definition: an evolving imprint, particular to an individual or group, defining one’s online behavior*

* C H O I C E S / H I S T O R I E S / R E C O R D S / P R E F E R E N C E S . . .

E N T E R T H E C R E AT I V E P R O F E S S I O N A L

What is your imprint?

the Portfolio

N O T A “ G I M M E ”

B E A C U R AT O R

track record

Where ya been?Whad’ ya do?

( R E S U M E , C V, AC C O M P L I S H M E N T S )

network

(Social) Networking and Public Relations

— tap into colleagues and affiliates— follow your influences — keep people informed

New opportunities

— test the waters— power in numbers

Recommendations

Be community tested and approved

Build a reputation

— LinkedIn recommendations— Likes, +1s, Appreciations— Klout score

process

Blue prints

— voluntary but recommended

W H Y WA S T E I T ?( T H E E F F O R T )

S H I N E A L I G H T( S H OW L E A D E R S H I P )

T H E G R OW N - U P WO R D( C A S E S T U DY )

the changing landscape

Search Engine Optimization---> Crowdsourcing

— peer influence— sense of discovery— snackable content

Web---> Cloud

— accessibility— convenience— mobility (freedom)

a brief survey of portfolio sites

Cargo is:

A creative publishing platform where everything, from the ever-changing visual appearance of people’s personal websites to the user interface, is built around the work shared by its members.

Cargo’s goal is to dramatically increase the accessibility and exposure of creative individuals on the Internet, while aspiring to build a networked context that will contribute to the culture as a whole.

IndexhibitIndex + Exhibit

A web application used to build and maintain an archetypal, invisible website format that combines text, image, movie and sound.

Stacey is:

A lightweight content management system.No database setup or installation files, simply drop the application on a server and it runs. Your content is managed by creating folders and editing text files. No login screens, no admin interface.

Behance Network is:

The world’s leading platform for creative professionals across all industries. Members create multi-media portfolios that showcase their work within the Network, as well as throughout partner sites and organizations, and the industry-specific Served Sites. Millions of visitors — including top creative companies, recruiters, editors, and more — come to the Network to see the incredible work and find talent to hire.

Through instant and efficient promotion of work, ready access to a global pool of top talent, and a constant stream of the best creative work from around the world — the Behance Network is revolutionizing the way creative professionals manage their careers and companies find talent.

editing

T H I N K O F A M AG A Z I N E H E A D L I N E

O R E X H I B I T I O N T I T L E

B E A S P I R AT I O N A L

W H AT ’ S YO U R D E S I R E D T I T L E ?

documentation

Flat/Graphic

Contextual

Stylized

F L AT

S T Y L I Z E D

C O N T E X T U A L