webfuel seo presentation algonquin college october 28, 2013

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Algonquin College | October 28, 2013

SEOGoogle Organic Search Results

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About WebFuel (#WebFuel)

• Search Results Agency (SEO & PCC)• Full Service Search Engine Optimization• Clients are those that are Serious about Search• Work with Agencies & In-house Marketers• Expertise in Canadian Search• Specialize in SEO Audits• Google Credentials • Founded in 2004• Located in Ottawa, Canada

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SEOOptimization of all digital assets

• Strategy Development• SEO Audits• SEO Consulting• Competitor Analysis• Keyword Research• Link Building / Earning• SEO Copywriting• Search Analytics

• Local SEO• Canadian SEO• Global SEO• Enterprise SEO• French SEO• Negative SEO• Social SEO• Video SEO

Advanced SEO includes addressing Search Engine penalties and reconsideration requests.

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What is Organic Search?

Organic Search is the listings (or results) that appear on a Search Engine Results Page (SERP) without paying to be displayed.

This is determined by relevance to the search terms.

Also known as Natural Search.

A SEO is responsible for results from organic search.

Note: 94% of searchers click on organic search results

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What is a SERP?

SERP stands for Search Engine Results Page.

SERPs always include organic results - and sometimes paid.

Google has multiple SERPs (evolved over time) based on searcher intent.

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Bing vs Google Challenge

1. Work with a partner

2. One search query (with a location keyword)

3. Do your own search

4. Compare & evaluate the Search Engine results

5. Share with the group

Which Search Engine has the best organic results?

Note: A SEO must determine which Search Engines to target

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The SERP Challenge

Which Search Results are…

1. Organic Results - and which are paid?

2. Local Results?

3. Image Results?

4. Video Results?

5. News Results?

6. Related Searches?

7. Bonus Question: Any other types?

Note: A SEO must understand search results (and what drives them)

Search for “burgers” via Google (Google.ca)

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Keyword Challenge

1. Use Google (Google.ca)

2. Search scenario (find a burger place in Ottawa)

3. Do your own search (test out a few phrases)

4. Which keyword phrase converted best?

5. Report on restaurant you choose. Why?

Which local restaurant does well in organic search?

Note: A SEO must understand keyword types, research & selection and search analytics

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Did You Know

• 27.4 million Canadians are online (80% of the population)• Google is the most popular search engine in Canada• YouTube is the second most popular SE in Canada• 4.8 billion Google searches each month by Canadians• Canadians search using Google.ca (and Google.com)• Canadians search in English but also in French • 97% of searches have local intent• Domain .CA is 26 years old • Canadians can register a CA. with French characters

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Recommended Reading

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Join Us

• Engage with WebFuel on LinkedIn, Twitter & Facebook • Subscribe to the WebFuel Blog “Get Found on the Web”• Follow our series “SEO Wednesdays Canada• Attend the Ottawa Search & Digital Marketing Meetups

Upcoming Presentations (Discussion)• SEO for Non-Techies: Canadian Style

IABC Ottawa / Winter 2014• SEO for Techies: Canadian Style

Geek Girls / Winter 2014

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WebFuel is a Search Results Agency

Presenter: Les Fabere: info@webfuel.ca | p: 613-692-1030 | w: WebFuel.ca|