webinar: efolder expert series:three myths of cloud recovery revealed

Cloud Virtualization:Three Myths of Cloud Recovery Revealed

Ted HulsyVP of Marketing, eFolder415-235-6087ehulsy@efolder.net

Dave Watts

President, CEO, NetFusion(323) 606-7608dwatts@netfusion.com

© 2012 eFolder, Inc. All Right Reserved.2

Agenda

• Introductions• Partner Expert:

– What is cloud recovery?– Three Myths– eFolder Continuity Cloud

• Q&A

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eFolder Expert: Dave Watts

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Cloud Recovery – why and where?

eFolder Storage Cloud

eFolder BDR

Image backup

BDR applianceOn-site virtualization

Users

Productionservers

Disaster recovery options 1. Download 2. Disk shipment

eFolder Continuity Cloud3. Emergency in the cloud

virtualization and recovery

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Three Myths of Cloud Recovery

1. Cloud recovery is expensive.

2. Cloud recovery requires large upfront financial commitments.

3. Cloud recovery only allows simple network configurations.

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Typical Cloud Recovery Pricing

1. Large upfront cloud storage commitment

2. Higher per GB per month, every day of the year

3. Pay, whether you use it or not

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eFolder Continuity Cloud Pricing

Please call eFolder for partner wholesale pricing details:

800-352-0248www.efolder.net/join

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Greater agility

Adaptable

Better value

eFolder Pricing Difference

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eFolder Continuity Cloud

Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition

Continuity Cloud Compute NodePowered by Hyper-V, VirtualBox, andWindows 2008 R2 Datacenter Edition

High PerformancePrivate Storage Cloud

PrivateVirtual

FirewallIPsec

Firewall

Publicly Available Services(HTTP(S), SMTP, POP, XML/RPC)

IPsec TunnelLAN

PPTP Tunnel

VPN Passthrough

Customer Site or Temporary Site

TravelingComputers

Internet

RDP Management

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Partner Use Cases

• Premium SLA on BDR installs– Drive higher monthly recurring revenue with a premium

SLA for select BDR clients

• Emergency Cloud Recovery Service– Charge $1,000 per week for emergency, as needed

cloud recovery for clients

• Quarterly or Annual Testing– Periodically spin up the Continuity Cloud for image

testing and validation; complement on-the-appliance tests

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eFolder Competitive Advantages

• Leverage the power of the cloud• Manage the migration from

on-premises to cloud servicesAdapt

• Your own service offerings• Your own pricing• Your own branding

Differentiate

• Predictable, monthly revenue streams• Low operating costs• Consistent margins and cash flow

Thrive

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Contact Us

Phone: 800-352-0248Email: info@efolder.netWeb: efolder.netBlog: efolder.net/blog/

Twitter: twitter.com/eFolder

Q&A

Appendix

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Proactive Data Integrity Checks

Your Encrypted Data+ Checksums

+ Digital Signatures

Your Data

Transmission via Encrypted Network Tunnel over Public Internet

Verificationand Duplication

Encryption EncryptedTransmission

Verificationand Reassembly

Data Protection and Duplication during Upload

Data Verification and Reassembly during Download

Transmission via Encrypted Network Tunnel over Public Internet

Your Encrypted Data+ Checksums

+ Digital Signatures

Your Data,Cryptographically

Verified

Decryptionand

VerificationEncrypted

Transmission

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BDR Partner Pricing Models

• Markup Model– Targets 60%+ recurring gross margin– Charge upfront for appliance/install– 3x wholesale recurring costs– Example A:

• SMB, one server, 100 GB, forecasted to grow to 150 GB• Wholesale monthly cost: $60• Retail MRR: $180

– Example B:• SMB, four servers, 225 GB, forecasted to grow to 400 GB• Wholesale monthly cost: $195• Retail MRR: $585

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BDR Partner Pricing Models

• Bundle Model– Targets 50-70% recurring gross margin– Incorporates appliance cost into bundle– Flat $750 setup fee