webinar: the art of opportunity: strategic innovation through visual thinking

THE ART OF OPPORTUNITY: Strategic Innovation Through Visual Thinking

Hosted by Jim Kalbach, @mural

@artofopp #artofopp

Strategic Innovation Through Visual Thinking.

Example | Nine Inch Nails

$ 1.600.000,-

1st week

FreeDownload

©MarcSniukas-DoujakCorporateDevelopment

© Marc Sniukas - Doujak Corporate Development

?HOW

?How do established companies

create new growth in innovative ways?

www.theartofopportunity.net

Example | ProSiebenSat.1

2012 2018

2.4 billion

3.4 billion

+42%

Example | ProSiebenSat.1

+1 billion

Source: http://annual-report2014.prosiebensat1.com/index.html

Example | ProSiebenSat.1

Source: http://www.prosiebensat1.com/en/page/unternehmenskennzahlen

Example | ProSiebenSat.1

2012 2018

2.4 billion

4.55 billion

+~90%

Example | ProSiebenSat.1

+2.15 billion

Example | ProSiebenSat.1

> 50%outside of traditional

TV advertising

Old world vs. new world

StrategyInnovative Framework

Fresh MindsetCutting Edge Process

Innovative Framework

Traditional Approach Strategic Innovation

[ How to discover an opportunity ]

Where to Play

THE FIRST PRINCIPLE OF FINDING NEW GROWTH IS THAT YOU’RE ALWAYS BETTER OFF GOING AFTER CUSTOMERS WHO ARE UNDERSERVED OR NEGLECTED. —DAVID BELL Professor

Example | ProSiebenSat.1

Start-ups and Small and Medium Sized Businesses

What did Pro7 do?

MOST COMPANIES, UNFORTUNATELY, DON’T KNOW WHY CUSTOMERS DO OR DON’T DO BUSINESS WITH THEM.

• Cannot afford it • Don’t want to spend money on

an uncertain outcome • Don’t have the experience with

planning and executing TV media campaigns

Example | ProSiebenSat.1

What did Pro7 do?

[ How to seize opportunities ]

How to Play

OFFERING BUSINESS MODEL REVENUE MODEL

How to Play

Designing the New Venture

Example | ProSiebenSat.1

OFFERING BUSINESS MODEL REVENUE MODEL

Access to mediaMedia strategyMedia planningProduction

Target selectionSpot productionExecutionSpecialized expertiseShared services

Fixed Fee+ Revenue Share+ Equity

What did Pro7 do?

[ How to create value ]

How to Win

Fulfilling customers’ needs and making their

life easier

Offering your partners

advantages

Strategic Operational

Financial

How to Win

FIRMVALUE

CUSTOMER VALUE

ECOSYSTEMVALUE

Example | ProSiebenSat.1

• New revenue streams• Becoming independent

from existing customers• Building a portfolio of

strategic investments• Use insights gained for

traditional business

• Access to media• Risk-free• Low upfront

cash out• No need to deal

with media

Other investorsprofit from increasedcompany value

What did Pro7 do?

Cutting Edge Process

Analyse > Plan > Implement

Act

Learn

Design

1 2 3

Strategic InnovationTraditional Approach

Cutting Edge Process

InceptionEvolutionDiffusion

Fresh Mindset

Business Design Thinking

Human-centered Visual Thinking Active Iteration Co-creation &Collaboration

Holistic Perspective

Human-Centered Approach

MRA: talking about the people not just the process (empathy)

THDC personas? Session photo with big head?

Visual Thinking & Storytelling

Active Iteration

Co-Creation and Multi-Disciplinary Teams

Holistic Systems-Perspective

Example | Nine Inch Nails

www.theartofopportunity.net

DO. OR DO NOT. THERE IS NO TRY.

—YODA Jedi Master

Thank you.

QUESTIONS?

www. mural.co

www.theartofopportunity.net@artofopp#artofopp