webinar: unwrapping the secrets to holiday success with nosto

Post on 16-Jan-2017

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Client Exclusive Webinar:

Unwrapping the secrets to holiday success with Nosto

Agenda1. Intro: Seasonal Q4 Trends and Why

Personalisation?

2. Session 1:Onsite recommendations

3. Session 2: Behavioural Popups + Facebook

Advertising

4. Q&A

£24bnQ4 Online Spending

1st Nov - 26th Dec 2015

+12%compared to 2014

£5bnpredicted revenue for cyber weekend 2016

plan to keep shopping after Christmas

started holiday shopping by Halloween

40% of consumers

65% of shoppers

During holiday season social media traffic will increase

by 240%

Social media Frenzy

86% of consumers say personalisation plays a role in their purchasing decision.

- Infosys, rethinking retail study

Why Personalisation?

GET FRUSTRATED WITH WEBSITES

when content, offers, ads, recommendations appears that has nothing to do with their

interest.

74% of online consumers

7x10-30%average return on investment

average increase in revenue

24% CTR6% Conversion

increase in conversion40%

+

PERSONALIZED EMAILS

BEHAVIORAL POP-UPS

PRODUCT RECOMMENDATIONS

12x ROAS

FACEBOOK ADS

increase in revenue15%

Based on customers using Nosto's full (personalization) solution

Let’s get ready for holiday season

Let’s get personal, not creepy

Let’s get ready for holiday season

Let’s get personal, not creepy

DEMO MODE - ONSITE RECOMMENDATIONS

PRODUCT PAGE

PRODUCT PAGE EXAMPLES

PRODUCT PAGE EXAMPLES

PRODUCT PAGE EXAMPLES

DEMO MODE - ONSITE RECOMMENDATIONS

CART PAGE

CART PAGE EXAMPLES

COOL MINI CART EXAMPLES

Showcase similar products

Showcase complimentary products

Browsing history (visually different)

Key take-aways from Onsite Recommendations:

3 element approach

DEMO MODE - POPUPS AND FACEBOOK

Give away discounts on right basket

value orders (Increase AOV)

Key take-aways:

Behavioural popups:

Engage with customers at

the right

Facebook advertising:

7x10-30%average return on investment

average increase in revenue

24% CTR6% Conversion

increase in conversion40%

+

PERSONALIZED EMAILS

BEHAVIORAL POP-UPS

PRODUCT RECOMMENDATIONS

12x ROAS

FACEBOOK ADS

increase in revenue15%

Based on customers using Nosto's full (personalization) solution

Holiday season is just around

the corner - start today!

Review the Nosto Checklist

Have a successful end of

year!

Conclusion:

Thank you - Q&A Rabia - rabia@nosto.com

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