webinars that wow how to engage your remote audience

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Webinars that WOW presentation from the eMarketing Techniques Conference, May 2009 at Corporate College

TRANSCRIPT

Webinars that Wow™

Engage & Educate

Your Remote

Audience

Too Much Content

Larger Audience

Shorter Attention Span

No Protocol

No Organizational Format

Current Situation

•Convert Live Communications to Virtual

•Planning Tips

•Voice

•Tools for Interaction

•Live Demo

Webinars that Wow™ PIE Format

• Save time - less travel

• Not face-to-face meetings

• More time planning

• Orchestrate

• Up front preparation & practice

Goals for you

• Short Sessions: 30-45 Minutes

• If longer: Breakouts or involvement

• Interaction every 90 seconds

• More time on preparation

• Make them touch computer

• Lots of slides: Move faster

Live to Virtual

• Who will be on call?

• What’s their challenge?

• What information do they need to solve their

problem?

Planning Tips

30 Minutes 60 Minutes45 Minutes

20/10

35/10

45/15

Respect your Audience

Few short sessions vs. one long one

Planning Tips

Voice

7%

55%

38%

VERBAL

VISUAL

VOCAL

x

• Voice needs to change: Practice

• Enthusiastic

• Pausing

• Content: Tighter and more decisive

• More time to prep

• More slides

• Describe actions

• Interaction 90 Seconds!

Planning Tips

• Your name

•Name of Project

•Goal of Project

Volunteer

• Three key points of project

Volunteer

• Next Steps for Project

Volunteer

• Content Development

•Webinars that Wow PIE Format

•Live WebEx

Live Demonstration

•Plan for interaction: Use every 2-3 slides

•Every 90 Seconds: Change

•Verbally explain your actions

•Build in time for interaction

Tools for Interaction

Annotation Tools

Annotation Tools

Annotation tools for interaction

Polls…Questions…Emoticon…

White board…laser pointer…

video…chat…highlighter…yes/no

button…raise hand button…go faster/go

slower… notes… demonstration

Use variety including:

Annotation Tools

Video

Web Cam: Use periodically

– Beginning: Put face to voice

– In discussion: Personal touch

Look into camera – Raise gestures

Verbalize your actions

Task Bar

• Have question?: Raise hand

• Ask a question: Yes/No buttons

• Feedback: Faster/ slower buttons

• Slide: Emoticon drop-down list

• Feedback results drop-down list

• Content Development

• Webinars that Wow PIE Format

• Live WebEx

Live Demonstration

Introduction

Body

Conclusion

Short: 2-4 minutes

Set Guidelines

Expansion of Topics

Introduce each slide

Wrap up and

Next Steps

Webinars that Wow

Format

Persuade, Inform, Educate Format (PIE)

• Speaker’s name & title of webinar

• State in goal format

• Goal statement

• Agenda topics and length of webinar

• Give guidelines for focused participation

PIE Format: Introduction

Persuade, Inform,

Educate Format

Guidelines for Focused Participation

• Resist temptation for distractions/noise

• Introductions & clarify roles

• Recording/mute

• Interaction tools

• How/when questions will be handled

• How to handle technical difficulties

Persuade, Inform,

Educate Format

PIE Format: Body

Present Each Agenda Topic

Transition Statement

Restate Agenda Topic

Concisely Expand on Agenda Topic

Tie Back Benefit to Audience Goal

Persuade, Inform,

Educate Format

PIE Format: Conclusion

Restate All

Agenda

Topics

Restate

Goal

Statements

Next

Steps

Persuade, Inform,

Educate Format

• Keep slides simple

• 1-2 Key Points

• More slides

• Less than 2 minutes

• Guideline: 4x6 or 6x4

Transforming Your Slides

•Convert Live to Virtual

•Planning Tips

•Voice

•Content: Webinars that Wow™ PIE Format

•Tools for Interaction

Next Steps

FREE Webinar• www.power-presentations.com/may09-webinar.html

• Coupon code: EMKTG2009

• Register

Next Steps

• Allocate more time for prep

• Determine speakers

• Practice: Record yourself

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