website essentials traverse city september 2008

Andy Wolberandy@npowermichigan.org

Website Essentials

www.slideshare.net/awolber/

http://nptechguide.pbwiki.com/

Domain Email and Website

www.mynonprofit.org

me@mynonprofit.org

http://tinyurl.com/43u83p

Register your own domain name

(URL)

Host your own website

1993

Host your website at a datacenter

1996

www.techsoup.org/products/

www.techsoup.org/learningcenter/webbuilding/

wiki.dreamhost.com/index.php/Non-profit_Discount

www.aiso.net

Basic Content

• Organization news

• Program information

• Board and staff list

• Donor list• 990

• Contact us• Directions• Search• FAQs• Document

publishing

Enhanced Content• Email lists• Online donations• Weblog • Discussion forums• Event calendar• Compliance with web standards /

accessibility

Advanced Content•Event registration•Multiple database

integration (single view of customer)

•Multi-lingual support

By Carrie BicknerBy Kelly Goto & Emily Cotler

www.GroundSpring.org/learningcenter

www.GuideStar.org / www.NetworkforGood.org

Use an online application

2000

www.ConstantContact.com

www.SiteKreator.com

http://www.groundspring.org/services/dms.cfm

www.WildApricot.com

www.DemocracyInAction.org

www.idealware.org

Blog

Flickr MySpace

YouTube

2007

Weblogs

• Writing ordered by most recent items first

• Focus on a defined set of topics• Publish “feeds” (RSS*) so people can

“subscribe” to updates• One or more authors• Basic website content management

system

* RSS 2.0 = Really simple syndication

www.commoncraft.com

www.newsgator.com

www.soscs.blogspot.com

http://www.fashionofgoodwill.org/

http://tinyurl.com/24lnfd

“After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.”

Brendan Hurley, Senior Vice President of Marketing & Communications,

Goodwill of Greater Washington

Mobile Internet

2008

Mobile Internet

2008

www.twitter.com

www.MobileActive.org

www.slideshare.net/awolber/

http://linkbun.ch/2qla

Text

“npowermi” to

41411

(www.textmarks.com)

Andy Wolber

andy@npowermichigan.org