website essentials
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www.BeyondIndigoPets.com
Website EssentialsJeani NugentBeyond Indigo Project Manager
jeani@beyondindigo.com
877-244-9322 x320
www.BeyondIndigoPets.com
From Overwhelming to Manageable
Creating a website for your veterinary practice can feel like an overwhelming and time consuming decision
www.BeyondIndigoPets.com
From Overwhelming to Manageable
Creating a website for your veterinary practice can feel like an overwhelming and time consuming decision
Beyond Indigo works hard to simplify the process andmake it more manageable
www.BeyondIndigoPets.com
Breaking It Down
Phase 1Website ~ Custom vs TemplateDesign ~ Responsive vs. Static
Tools (Links, Staff Updater) Pictures
Content
www.BeyondIndigoPets.com
Template = Renting an Apartment
Fixed and static layout
Limited color palette
Limited font choices
Image choices restricted
Pre-determined size/scope
May use canned content
Content area limited
Brand identity lost
www.BeyondIndigoPets.com
Custom = Building a House
Designed from scratch
Custom matched colors
Ability to license a font
More image possibilities
Open-ended size/scope
Unique written content
Content area adaptable
Brand identity consistent
www.BeyondIndigoPets.com
DESIGN: Static vs. Responsive
Website is unable to adjust to various devices
Have to scroll from side to side
Requires multiple URL’s
Not liked by Google Analytics
www.BeyondIndigoPets.com
DESIGN: Static vs. Responsive
Same URL for all devices
Preferred by Google Analytics
Shows you aretechnologicallyahead of yourcompetitors
www.BeyondIndigoPets.com
DESIGN: Tools
Staff Updater
Links
Light a Candle
Coupons & Promotions
eNewsletter
Blog
Grief Library
www.BeyondIndigoPets.com
DESIGN: Personal Photos
Facility TourLet visitors take a photo tour of your facility
Page PhotosStaff Photos
…even the furry ones
Showing youcaring for pets
www.BeyondIndigoPets.com
Content
Needs to be originalcopyscape.com
USA Today vs. Journal Writing
Bullet Points
Update regularly to keep information current
www.BeyondIndigoPets.com
Breaking It Down
Phase 1Website ~ Custom vs TemplateDesign ~ Responsive vs. Static
Tools (Links, Staff Updater) Pictures
Content
www.BeyondIndigoPets.com
Breaking It Down
Phase 1Website ~ Custom vs TemplateDesign ~ Responsive vs. Static
Tools (Links, Staff Updater) Pictures
Content
Phase 2ORMOngoing SEOSocial Media
www.BeyondIndigoPets.com
Search Engine Optimization
KeywordsMeta tagsContent
BacklinksSocial MediaProduct Images
www.BeyondIndigoPets.com
ORM…What People Are Saying About Your
Managing your Online Reputation
Claiming your name on review sites
Ask customers to review your practice
Address any issues that are reported
www.BeyondIndigoPets.com
Social Media
Help increase SEO presence
Consistent posting = people checking in often
Provide useful information via posts, videos, and links
www.BeyondIndigoPets.com
Questions?
www.BeyondIndigoPets.com www.facebook.com/BeyondIndigoPets
Melissa Neff, Marketing and Sales Manager melissa@beyondindigo.com 877-244-9322 ext 100
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