website transformation seminar

+

= Success

“Create”Not Build

Creating a Website that

Can Transform Your Business

Search Help

Free ToolsFREE

Analytics

Relevant

VerifiedCredible

80,000,000

What to consider before

building your website.

Where does your website currently

stand

Existing Website

50% of searches are from Mobile Devices

shrink your image size

Claim Your Business, it’s FREE

Also Confirm with Bing and Yahoo

Website

Website Tools,Templates

and Options

“Website Builder Name” Reviews

You don’t know what kind of expertise they have.

How old is the review?

New Features added, how often how significant?

Plan Ahead

Professional or Do-It-Yourself?

Waste $$$

Find someone to jump out of the plane with you.

Website Structure

Phone #

New Info

Footer

Key Info

Products

How to get your website on the front page of

95%

of internet users do not go past

the first page of search results.

Algorithms

“Game”

Dime a Dozen

SEO Definition

Search Engine Optimization is a multi-disciplinary activity that seeks to generate productive organic traffic from search engines via technically sound and connected sites by matching query intent with relevance and value.

It refers to strategies and techniques that help a website reach higher in

search engine results

BEWARE!Google says: “Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.”

Search2 Types

Organic or Natural

Paid

You only pay for clicks to your website. Performance

Relevant

VerifiedCredible

Claim Your Business, it’s FREE

Relevant

Credible

Key InformationAddress, Phone, Contact

Info, Map

Credibility MattersLatest Products, Services,

Updates

LinksSites that Reference youSites that you reference

Photos, VideosPhotos and Videos that help

User

Fresh ContentLatest Products, Services,

Updates

TestimonialsCustomer Count, Real

Quotes

Useful InfoWhat is valuable? FAQ?

No CheeseNo Flashing, Moving,

Blinking etc.

Page for each Product/Servi

ce

topekabernina.com

loganbusinessmachines.com

The Process

KeywordsPage Titles

Site Description

Creating and Updating Content

Blog - Conversation

FAQHow-To (Videos)

Testimonials (update)

Product/Service UpdateEvents

Offers/Specials

Optimizing Photos,

Graphics & Videos

Captions If Relevant

Tag Graphics Link Images

Videos on YouTube and Your Site

SEO “Expert”

# Clients/How LongTalk to Their Customers

Ask HowUpdates

Review Actions

Customer Reviews

Every strategy is aimed at getting RESULTS, and PROVING IT.

Unique VisitorsPages ViewedWhich Pages

Amount of TimeGeographic

Desktop vs. Mobile

Best Practice

Landing Pages

Why You Need a Website, Not Just a Free Facebook

Account

Stand out from the crowd

yourbusiness.com

Move People to Your Website

Heavy Lifting

AnalysisDigital

Thank You!

Contact Information

al.bonner@wibw.com(785) 221-7151 13marketing.com