week 8 lecture on business models
Post on 25-May-2015
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UNDERSTANDING BUSINESS MODELS
Steven Noble
“consider how digital technologies are changing the workplace and work practices currently and may further change them in the near future”
THIRD REFLECTION
“consider how digital technologies are changing business models and may further change them in the near future”
WHAT STEVEN HEARS
Source: unknown author, France, 1900 or 1901
Source: Khan Academy website, 2013
Business model: “how a company creates values for itself while delivering products or services for its customers”
DEFINITION
Or, with a not-for-profit: “how an organisation sustains itself while creating value for its stakeholders”
DEFINITION
A MODERN CLASSIC
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
CUSTOMERSEGMENTSSource: Jennifer Trovato, Unsplash.com
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
VALUE PROPOSITIONS
Source: Pawel Kadysz, Unsplash.com
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
CHANNELS & CUSTOMERRELATIONSHIPS
Source: Johnny Lam, Unsplash.com
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
ACTIVITIES, RESOURCES& PARTNERSHIPS
Source: gozha.net, Unsplash.com
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
COSTS & REVENUE
Source: Alejandro Escamilla, Unsplash.com
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
DIGITAL DISRUPTION
Source: Alejandro Escamilla, Unsplash.com
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audience
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
Content acquisition, publishing and sales
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
Content acquisition, publishing and sales
Publishing knowledge;
content
BOOK PUBLISHING: BEFORE
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Broad audienceRetail
network
Hits and broad
content
Content acquisition, publishing and sales
Publishing knowledge;
content
Publishing and marketing costs Wholesale revenues
BUSINESS MODEL CANVAS
Source: Osterwalder & Pigneur, Business Model Generation, 2010
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
Platform development; logistics
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
Platform development; logistics
Platform; print-on-demand infrastructure
BOOK PUBLISHING: AFTER
Source: Osterwalder & Pigneur, Business Model Generation, 2010
Niche authors; niche audiences
Lulu.com
Communities of interest; online profile
Self-publishing services; market for unique content
Platform development; logistics
Platform; print-on-demand infrastructure
Platform management and development
Sales commissions (low); publishing service fees
• Steven Noble• steven@testivate.com• http://testivate.com• @steven_noble• 0404 041 928
THANKS! AND LET’S STAY IN TOUCH
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