welcome to class of internet technology adoption in emerging markets dr. satyendra singh university...

Welcome to class of

Internet Technology Adoptionin Emerging Markets

Dr. Satyendra SinghUniversity of Winnipeg

Canadawww.uwinnipeg.ca/~ssingh5

Why Study This Topic? Connectivity is productivity• ↑ Market size ↑ growth

Pop (m) Internet 2009 (m)

Internet now (m)

% ofPopulation

Growth %users

Table %

Africa 991 5 67 7 1390 4

Asia 3808 114 738 20 550 40

Europe 804 105 418 52 300 25

Mid East 203 3 57 28 1700 4

N America 340 108 252 74 135 15

L America 586 18 180 30 900 10

Oceasia 35 7 21 60 180 2

World 6767 360 1733 25 380 100

Kinds of Connectivity

Internet Technology

• Against– Education– Healthcare– Poverty– Clean water– Housing

• For– E-government– E-education– E-health– E-commerce

E-government

• Online government information– Grameen phone cellular phone to rural areas B’desh

• Corruption– Driving licence

• Population database• Democratic system of government

– Electronic voting

• Tax return Brazil 90% online tax return• Online government banking bonds• VoIP technology Chad, Nigeria, South Africa

E-education• Libraries• Impact on political texture of society

– Iraq war public opinion legal versus illegal

• Online information to farmers ↓ cost, ↑ profit– Sell products abroad

– ↑ Efficiency in value chain

• Teachers’ interaction with counterparts world– But, cannot address the issue of

– Lack of resources

– Poorly trained teachers

– Overcrowded classes

E-health

• Telemedicine – blood pressure and perform EKG– on the Caboclo Indians, Amazon– A doctor at the University of East– Carolina Telemedicine Center– has control over the machine and can– even inflate an armband to take blood– pressure. The information is – transmitted over the Internet to a– doctor, who then videoconferences with the nurse to

deliver a diagnosis.

Perception

Interpretation

Value assessment

Transaction

E- commerce (Stages)

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nE-commerce: 4 stages Causal Relationship

E-commerce 4 stages…

• Perception– Security features– Easy to trust website– Effective interactivity

• Interpretation– Easy to navigate website– Comparative marketing– Flexible return policies

E-commerce 4 stages

• Value assessment– Value-added opportunities– Quick loading website– Customization of orders

• Transaction– Easy transactions– Seamless transaction– Ability to track orders