what does a marketing plan include
Post on 17-Aug-2015
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Contents of a Marketing Plan
Executive summary
Table of contents
Situation analysis
Marketing strategy
Financial projections
Implementation controls
Summary
• The value delivery process includes choosing (or identifying),providing (or delivering), and communicating superior value.
• Holistic marketing maximizes value exploration
• Strategic planning for individual businesses includes defining the business mission
• Each product level within a business unit must develop a marketing plan for achieving its goals
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