what i learned when i learned facebook ads pdf

What I Learned When I Learned Facebook Ads

Facebook Ads For The Advanced User

What This Talk Isn't About

What This Talk Isn't About

What This Talk Is About

1. How to make a funnel using FB objectives

2. How to build an audience in FB

3. How to create a campaign map

How To Make A Funnel Using Ad Objectives

How To Make A Funnel Using Ad Objectives

How To Build Audiences

• Saved Audiences

• Lookalike Audiences

• Custom Audiences

1. Saved Audiences

1. Saved Audiences

2. Custom Audiences

3. Lookalike Audiences

Bonus: Combination Audiences

1. Custom email list/customer loyalty

2. Create a Lookalike Audience

3. Add geos, demographics, and interests

4. Complete as a Saved Audience

Create A Map

• Broadcast • Engagement • Action

Create A Map

• Broadcast • Engagement • Action

+ Budget / Time

Create A Map

Create A Map

Measure• Broadcast

• KPIs related to Impressions and Reach

• Engagement

• KPIs related to Total Engagements and Type of Engagement

• Action

• KPIs related to CPR (Cost Per Result) and ROAS

What I Learned When I Learned Facebook Ads

Facebook Ads For The Advanced User

Ben Curnett ben@thexcitegroup.com

303.550.5567