what is your purpose?

What is your purpose?

Part A17 examples of purpose.

Part B6 questions to find your purpose.

Part A

17 examples of purpose

Example # 1

Tea making

https://www.honesttea.com/about-us/our-missionhttp://blog.hubspot.com/marketing/inspiring-company-mission-statements

Example # 2

Urban farmers

Locally, in an environmentally friendly way, make fruit and vegetables that taste better.

http://www.imagebase.net/Concept/imagebase4_15

Example # 3

Makers of tools for farmers

http://money.cnn.com/2013/08/29/leadership/deere-sam-allen.pr.fortune/index.html

Help farmers do a better job feeding the world.

Further inspiration

http://www.slideshare.net/frankcalberg/farming-innovation

Example # 4

Produce tomato products and services that consistently achieve the quality and service expectations of customers.

http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4

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Turn tomatoes into juice in a way that is highly efficient and environmentally responsible.

http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/4http://www.managementexchange.com/video/paul-green-mashup-talk

Personal mission of Rodney Regert

Example # 5

Supermarkets

Make food shopping a joy, not a chore.

http://biztimes.com/article/20121001/BLOGS/121009990

Example # 6

http://www.google.com/intl/en/about/company/

Organize the world’s information and make it universally accessible and useful.

Idea

Help people find what they need when they need it.

Example # 7

https://twitter.com/about

Help people create and share ideas and information instantly, without barriers.

I was very excited about the idea of democratizing media, and that’s what mattered.

Livingston, Jessica: Founders at Work, p. 118.

Evan Williams

Twitter was born when its creators noticed

how alive and engaged they felt when

communicating with each other in real time over SMS.

http://www.mckinsey.com/Insights/Managing_In_Uncertainty/Delighting_in_the_possible

Example # 8

Education services

https://twitter.com/jimpknight/status/543005726588026880

Helping people understand the world

around them and the talents within them.

Helping people find and pursue their passion.

https://twitter.com/raymond_hofmann/status/532940141393088512

Creating the conditions that

help a person to grow.

http://larryferlazzo.edublogs.org/2012/06/04/you-cannot-make-a-plant-grow-you-can-provide-the-conditions-for-growth/

Inspiring people to be unique.

Example # 9

Hairdressing services

http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holden/6

Help people feel good about themselves.

Example # 10

Elderly care

Help elderly people become self sufficientand to keep attached to family and friends.

Lars Kolind: The Second Cycle, p. 40.

Example # 11

Skincare companies

Help women feel beautiful.

A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.

Example # 12

Diagnostics companies

Help doctors and nurses save time, so they can serve more patients every day.

Adapted fromLars Kolind: The Second Cycle, p. 40.

Example # 13

Transportation services

http://blogs.hbr.org/taylor/2012/05/please_can_we_all_just_stop_innovating.htmlJoe Pulizzi: Epic content marketing, p. 118.

Democratize the travel experience.

Idea

Make the trip from a to b a social experience.

Example # 14

http://hbr.org/2014/05/from-purpose-to-impact/ar/1

Be a relentless ally for the individual investor.

Example # 15

Insurance services

https://www.iag.com.au/sustainable/reports/2011/purpose.shtmlhttp://blogs.hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values/

Help people manage risk and recover from the hardship of unexpected loss.

Example # 16

Makers of electronic devices

Connect people and enable communication any place, any time.

A smartphone is just one way to accomplish that..

A.G. Lafley and Roger L. Martin: Playing to win. How strategy really works, location 720.

Example # 17

Recycling services

http://www.blacksmithinstitute.org/

Serve yourself, pay what you think is fair.

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http://www.frankcalberg.com/thankyou

Part B

6 questions to find your purpose

Question # 1

What makes you feel alive?

Your purpose is not what you think it should be.

It’s who you can’t help being.

http://hbr.org/2014/05/from-purpose-to-impact/ar/2

Question AOn a scale from 0 to 100, how alive do you feel in your life?

Question B

What should you STOP doing to feel more alive?

Question C

What should you START doing to feel more alive?

Do a freewriting exercise on the question:

What makes you feel alive?

http://www.slideshare.net/frankcalberg/free-writing-25596835

Further inspiration

http://www.slideshare.net/frankcalberg/exercsises-about-feelingshttp://www.slideshare.net/frankcalberg/how-do-you-manage-your-emotions

Question # 2

What do you have a

natural talent for?

What are you naturally good at?

Question # 3

Why do you do what you do?

Question AWhat do you do?

Question BWhy do you do what you do?

Keep asking why to find your purpose.

Further inspiration

http://www.slideshare.net/frankcalberg/tips-to-increase-motivation

Question # 4

What are your personal values?

Further inspiration

http://www.slideshare.net/frankcalberg/questions-to-discover-your-values

Question # 5

What do you like about what is changing around you?

Further inspiration

http://www.slideshare.net/frankcalberg/pestel

Question # 6

What do people you help

really need?

When writing your purpose, focus on

benefits people get from what you do.

http://hbr.org/2011/12/first-lets-fire-all-the-managers/ar/3

Question AFor whom do you do what you do?

Question BWhat do the people, for whom you do what you do, really need?

Further inspiration

http://www.slideshare.net/frankcalberg/customer-needs

Further inspiration

http://www.associatedcontent.com/video/629108/what_is_your_real_added_value.html?cat=3http://blogs.hbr.org/govindarajan/2011/03/todays-innovative-idea-can-ris.htmlhttp://www.businessinsider.com/how-to-figure-out-your-life-purpose-2014-12http://creatingminds.org/tools/purposing.htmhttp://www.forbes.com/sites/stevedenning/2013/03/01/the-founder-of-21st-century-management-peter-drucker/http://hbr.org/2014/05/from-purpose-to-impact/ar/1http://www.oprah.com/spirit/Discover-Your-Purpose-Robert-Holdenhttp://www.mktgsensei.com/AMAE/Strategy/HBR%20on%20Strategy.pdf p. 48.http://www.slideshare.net/frankcalberg/stop-and-start-doing-exercisehttp://smartblogs.com/leadership/2014/05/02/3-dimensions-of-purposehttp://www.stevepavlina.com/blog/2005/01/how-to-discover-your-life-purpose-in-about-20-minutes/http://www.teachthought.com/learning/finding-purpose-teacher/http://www.wikihow.com/Find-Your-Life's-Purposehttp://youtu.be/R-66hqoNddkhttp://youtu.be/0TkEA3awGnchttp://youtu.be/iAZwvTV3CyQhttp://youtu.be/C8RVV57Mj3g

Thank you for your interest. For further inspiration and personalized services, please feel welcome to visit http://frankcalberg.com

Have a great day.