what next for iphone apps

Where next for Apps?

The view from Book Publishing Inc

(est. 2700 B.C.)

What’s book publishing got to do with App publishing?

iPhone?

Books?

3m units sold @ $10 each

There are 1000+ Dummies Guides …

•Management• Pet care• Driving Test• Sudoku• Languages

• Diabetes• Football• Counselling• History• Buy-to-let

So what kind of app should I publish?

“Do what you love; the money will follow”

- Really?

QUIZ: Which topic sells more books?

1. Football2. Diabetes3. Becoming a

construction worker

“The App Store Is Over-Crowded”

“…The App Store Is So Overcrowded”

29,000?

That’s nothing!

IS AMAZON OVERCROWDED?

• Novels: a new one published every hour.

• 150,000 new books published each year; 7.5m titles in print; countless others out ofprint

• Prediction: App Store merchandising will improve; obscure but profitable niches will develop.

PROFITABLE PUBLISHING

• Niches = Premium pricing and sustainable growth• Look for opportunities mandated by

change• Big publishers can be beaten• If you must go mass-market, think

perennials: happy, healthy, thin & rich

Get browsing in a bookstore

- and good luck!

jd@jasondunne.co.uk