what philosophy and neuroscience can teach us about ux

NEUROSCIENCEPHILOSOPHY

UXcan teach us about

What

and

@maebert #UXPABOS15MANUEL EBERT

1942Paris

SARTREJean-Paul

L'Être et le Néant

ANY study of human reality

must begin with the cogito.

HeidegGERMartin

DEAL WITH IT

Martin Heidegger:

PRESENT-AT-HANDvs.

READY-AT-HAND

THINGThe HAMMERjust a in

OUTSIDE WORLDthe

Present-at-hand:

is

HAMMERToUNDERSTANDthe means

HOW Toknowing

HAMMER

Ready-at-hand:

EXTENSIONATOOL

an

becomes

BODYof my

Ready-at-hand:

AFFORDANCES

Let’s have a seat

& talk about

Star Wars: Rebel Assault (1993)

Far Cry 4 (2003)

CYBORGSWe’re all

NATURAL BORN

USERThe

IN FRONTis NOTjust what’s

of

SCREENthe

Auntie Miranda

This ha

s to d

ie.

my CURSoRBelongsToME#

What

MOVESBELONGS

together

together

TOOLS of

PERCEPTION

Phenomenology rocks.1 Lets do more of that.

What’s the User?2 Good question. Ask it more often.

We’re cyborgs.3 Let’s make better upgrades.

THANK you.@maebert #UXPABOS15

ReferencesSartre, J. P: Being And Nothingness (1943)

Heidegger, M: Being And TIME (1927) Dreyfus, h: Being-in-the-world (1991)

Gibson, J: The Theory of Affordances (1977 Iriki, A. & al: Tools For the Body(-Schema) (2004)

Mentioned in the discussion: Asimov, I: The Secret sense (1941)

[ notice a pattern there?]