what small brands can learn from high schoolers about grassroots social marketing
Post on 08-Sep-2014
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Video of the presentation at: https://vimeo.com/61151293 Originally presented at Podcamp Toronto 2013 by Jerry Zhang. Apologize for some of the less awesome slides. Had to finish the deck in about 30 minutes.
TRANSCRIPT
WHAT SMALL BRANDS CAN
LEARN FROM HIGH
SCHOOLERS ABOUT SOCIAL
@jerryzhang222
Social media limbo
@jerryzhang222
Getting likes and follows
Energizing the base
Execution
Conversion
Abandon ship
ROADMAP.
@jerryzhang222
Why do I like or
follow?
@jerryzhang222
Convenience +
Cha-Ching +
Community +
Content
Width =
@jerryzhang222
CONVENIENCE
@jerryzhang222
CHA-CHING
@jerryzhang222
COMMUNITY
@jerryzhang222
CONTENT
@jerryzhang222
@jerryzhang222
@jerryzhang222
MEASURE
EVERYTHING!
@jerryzhang222
WHO CARES?
@jerryzhang222
Convenience
Connection
Craving
CONVERSION
@jerryzhang222
ABANDON
SHIP.
@jerryzhang222
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