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What we’re reading…
Call to action: equal access for allThe great promise of the World Wide Web is in its potential to be a great
equalizer. However, for those living with a disability, the internet can be
a complicated place for accessing information, goods and services. Every
year, May 15th is Global Accessibility Awareness Day (GAAD), which aims
to inspire conversation and cognizance about digital accessibility and the
variety of ways people interact with information online. In discussing the
recent landmark case of the National Federation of the Blind (NFB) v.
H&R Block, U.S. Attorney Carmen Ortiz explained that unequal access to
the online world puts those with a disability “at a great disadvantage and
further perpetuates a feeling of dependence and reliance on others.” She
went on to state that “with a thoughtful and proper web design, businesses
and organizations can have a great impact on the daily lives of people with
disabilities… who seek to enjoy the benefits of technology.” Learn more
about recent developments in accessible technology at ITWorld. Brand
leaders should check out our recent blog post on this topic and read our
whitepaper to learn more about web accessibility guidelines and the
benefits of ensuring equal access for all.
Mary Meeker on our data-centric digital futuresEvery year, Mary Meeker, venture capitalist and noted tech prophet, releases a presentation widely considered the bible of internet
trend decks. This year’s haul is no different and covers topics as disparate as the new prominence of mobile video advertising, digital
healthcare, and the evolution of online networking into specialized social use cases. Unsurprisingly, central to this year’s forecast is
data. With the proliferation of wearable devices and portable sensors, we’re
collecting more data than ever before. And a large portion of this data is
usable – an estimated 34%. However, only 1% is being analyzed in some
form, leaving much room for data story platforms to enter the market and
propose improvements to everyday problems in traffic patterns, resource
usage and healthcare. For a peek into the future, find her presentation here.
Industry BitesMay 2014
USABLENET // INDUSTRY BITES — MAY 2014 PAGE 1
Ecommerce driving new B2B sales growth Typically, B2B organizations have been lagging behind B2C businesses in
adopting cohesive eCommerce strategies. But in a recent report, Forrester
and Episerver revealed the undeniable impact of eCommerce on a B2B
business’ bottom line: 89% of surveyed B2B eCommerce execs reported
an average increase of sales by 55% and AOV by 31%. Changing customer
expectations for digital interactions mean that the B2B companies taking
cues from user-oriented retail or hospitality experiences are rewarded
with measurable financial results. Click through to access the report, “B2B eCommerce Produces Results — Get on Board Now.”
Much ado about mobileNew York was packed with mobile conferences this month, which meant a free-flowing exchange of ideas, stats and solutions.
Ecommerce executives at Mobile Marketer’s MCommerce Summit shared the progress their teams have made in digital space
– Gilt is working to develop personalized solutions for every platform and Wendy’s is working to crowdsource content for a user-
centric experience. Forrester’s Julie Ask presented on the “Mobile
Mindshift” and how changing customer expectations are resulting
in greater business transparency and experiences designed to
accommodate immediacy, simplicity and convenience. This all
contributes to a mobile influence factor, which combines the myriad
ways mobile contributes to a final sale, even those made in stores
or on other channels. At the Mobile Marketing Association Forum,
the focus was on: meaningful engagement, interpreting data for
useful stories, and the ever-present challenge of measuring mobile
impact. Access presentations from the MCommerce Summit here
and MMAGlobal here.
Usablenet Coverage and Conversation
Modernizing the Milkman With the recent launch of its mobile optimized site, Dairy Crest’s Milk & More service is already
seeing a 6% boost in online traffic. Responding to increasing customer expectation for account
access and transaction capability across channels, Milk & More wanted to grant its users the
greatest possible flexibility. The newly optimized site allows customers to order from a wide
variety of essentials and even place online orders up until 9 pm on the night before next-day
delivery. Read more about the solution at The Grocer, then check out the new site on mobile at:
milkandmore.co.uk!
PAGE 2USABLENET // INDUSTRY BITES — MAY 2014
White paper: the right moment to engage travelers on mobileA recent white paper co-sponsored by HSMAI and Nor1 looks at how the wide adoption of mobile has granted hotel marketers a
plethora of new opportunities. Now that travelers are connected throughout the span of their trip, they often turn to mobile for
a variety of services and queries that the hotel can support within its unique branded experience. Travel companies should take
advantage of the new points of communication to engage travelers and extend services. Interviewed for the report, Usablenet’s
CMO states: “The booking is only the start of the journey… mobile is there to take the traveler all the way through the trip and back
home again.” For insight into the new opportunities present along the travel funnel, access the whitepaper here.
Designing useful experiences for utilities companiesncreasingly, utilities companies are seizing mobile as the crucial new touchpoint for
customer interaction, especially useful during moments of power failure or crisis, when
open communication between consumer and company is key. Chris Werely, Usablenet’s
Regional Director of Account Management, recently attended the Mobile for Utilities
Summit where discussion centered on design approaches, the importance of speed and
performance, and apps as powerful customer tools. Read about his take on the shared
insights, from experiences designed to ease key self-service transactions to those that
share tips and other lifestyle information, over at the Usablenet blog.
PAGE 3USABLENET // INDUSTRY BITES — MAY 2014
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