what you should know about the modern consumer
Post on 15-Jul-2015
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© Sprinklr 2015. All rights reserved.
60%-90% of in-store purchases are influenced by online research.Source: Experian
© Sprinklr 2015. All rights reserved.
2Xas many customers are likely to share a negative experience with a business than a positive one.Source: NewVoiceMedia
© Sprinklr 2015. All rights reserved.
A happy customer will tell about
4-6 peopleabout their positive experience. Source: White House Office of Consumer Affairs
© Sprinklr 2015. All rights reserved.
An unhappy customer will tell about
9-15 peopleabout their negative experience. Source: White House Office of Consumer Affairs
© Sprinklr 2015. All rights reserved.
1% of customers feel that vendors consistently meet their expectations.Source: CEI
© Sprinklr 2015. All rights reserved.
80% of customers say that companies do not have the context of their last conversation.Source: CEI
74% trust recommendations from a “friend” on social media.
67%will spend money after getting recommendations from their “friends” on online communities.Source: Gigya, McKinsey
© Sprinklr 2015. All rights reserved.
90% will look at online reviews before making a purchase.Source: Gigya
© Sprinklr 2015. All rights reserved.
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