what's a good idea

Hello!

Prepared by F. Abrahams. Designer & Art Directorfabrahams@me.com / SJ, CR/2010

What’s a good idea?

What’s a good idea?

interestinggracioussolutionentertainefficientbignon-temporalinnovating

change perceptioncultureimpressinspireuniquesimplememorableuseful

goodcreative“powerful”humanunderstandableprocessgoalhard work

HOWBut

do we get good ideas?

An Idea is connection

An Idea is a solution

An Idea is made by concept and context

An Idea is a process

An Idea is a discipline

Learn to think with the creative process

Learn to think with the creative process

Learn to think with the creative process

Creative thought is a mental process involving creative problem solving and the discovery of new ideas or concepts, or new associations of the existing ideas or concepts, fueled by the process of either conscious or unconscious insight.

http://en.wikipedia.org/wiki/Creative_process#Creative_process

Learn to think with the creative process

In the late 19th and early 20th centuries, leading mathematicians and scientists such as Hermann von Helmholtz (1896) and Henri Poincaré (1908) began to reflect on and publicly discuss their creative processes, and these insights were built on in early accounts of the creative process by pioneering theorists such as Graham Wallas (1926) and Max Wertheimer (1945).

http://en.wikipedia.org/wiki/History_of_the_concept_of_creativity

the creative process1 - Define

the right pose to the problem is the 50% of the solution• Decide what issue you are trying to resolve.• Agree on who the audience is.• Prioritize this project in terms of urgency.• Determine what will make this project successful.

the creative process1 - Define

the right pose to the problem is the 50% of the solution

2 - Researchabout the problem - not related to the problem

• Review the history of the issue; remember any existing obstacles.• Collect examples of other attempts to solve the same issue.• Note the project supporters, investors, and critics.• People in-sights.• Take into account thought leaders' opinions.

the creative process1 - Define

the right pose to the problem is the 50% of the solution

2 - Researchabout the problem - not related to the problem

3 - IdeateBrainstorming. All fisrt ideas are good. Never say no.

• Generate as many ideas as possible to serve these identified needs.• Log your brainstorming session.• Do not judge or debate ideas.• During brainstorming, have one conversation at a time.

the creative process1 - Define

the right pose to the problem is the 50% of the solution.

2 - Researchabout the problem - not related to the problem.

3 - IdeateBrainstorming. All fisrt ideas are good. Never say no.

the creative process

NADA

the creative process4 - Prototype

visualizing• Combine, expand, and refine ideas.• Create multiple drafts.• Seek feedback from a diverse group of people, include your end-users.• Present a selection of ideas to the client.• Reserve judgment and maintain neutrality.

the creative process

5 - Choose & ImplementMeasurement

• Review the objective.• Set aside emotion and ownership of ideas.• Avoid consensus thinking.• Remember: the most practical solution isn't always the best.• Select the powerful ideas.

4 - Prototypevisualizing

the creative process

5 - Choose & ImplementMeasurement ideas

4 - Prototypevisualizing

6 - LearnThe more info we got, the better our ideas will become

• Gather feedback from the consumer.• Determine if the solution met its goals.• Discuss what could be improved.• Measure success; collect data.• Document.

HOWBut

do we know a good idea when I got one?

By context

context conceptBalance

By context

context concept

By relevance

By context

context concept

By relevance

By context

context concept

By relevanceBy innovation

By context

contextconcept

By relevanceBy innovation

By context

contextconcept

By relevanceBy innovation

By context

contextconcept

By relevanceBy innovation

By disruptive / conflictive By entertain / experience

HOWBut

do we make a good idea?

The good idea paradigm

Good Idea

The good idea paradigm

Concept

Good Idea

The good idea paradigm

Concept

Good Idea

execution

The good idea paradigm

If the concept is powerful, the execution should be simple

If the concept is simple, the execution should be powerful

What’s a good idea?

An idea is a first step.A good idea puts a smile on your face. A better one makes you think.But a great idea is the one you need to share...

Thank you. Prepared by F. AbrahamsDesigner & Art DirectorSJ, CR/2010fabrahams@me.com