what's new in force.com for isvs?

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Are you taking full advantage of the latest that the platform has to offer to help grow your business? Come learn about the latest Force.com innovations most relevant to ISVs, including packaging enhancements, branding improvements, and more. Review what's just been released in Winter '11 and get a glimpse at what's in store for the Spring release.

TRANSCRIPT

What’s New in ISVForce? Developers

Andrew Smith: salesforce.comRyan Spraetz: salesforce.comRaja Rajaram: salesforce.com

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Prepare to be Amazed

Winter ‘11

Spring ‘11

Summer ‘11

??

Winter ‘11

Field History TrackingNow Included Out of the Box

App Install Guide

Chatterize Your AppNow Chatter is Everywhere

New APIs

New UI Components

Single Chatter Runtime

Packageable Feed Tracking

Chatterize Your PagesNew UI Components

<chatter:feed>

<chatter:feedWithFollowers>

<chatter:follow>

<chatter:followers>

Your Pages: Lightning Speed

Apex CSIVisual Debugging

Developer Productivity: Apex Governor Limits

Apex Test context folded into Visualforce limits

Describe limits raised to 100

Class/Trigger limits raised to 1MB

Org code size raised to 2MB

Heap raised to 3MB

Individual callout request time removed

Spring ‘11

More Power with Apex CSI

Variable Assignment: Track variable assignment while

stepping through the execution log

Class Filtering: Turn off unnecessary logging events

Execution Timeline:

Performance timeline for

Visualforce & Apex

Spring ‘11

Asynchronous Apex Test Execution

Test Console– Select one or many tests

– View results in real time

Persisted Results– View execution results

– View code coverage percentages

Spring ‘11

Developer Productivity: ApexOne

Simplify: Condense contexts into one singular context

Remove: Identify the redundant limits and remove

Extend: Provide a multiplier for asynchronous requests

Spring ‘11

Ryan Spraetz

salesforce.com

Dynamic Visualforce

Single page. Endless possibilities.

Reduce use of rendered attributeDynamic add subscriber fields to page

<!-- Static Binding --><apex:outputField value="{!account.id}”/><br/><apex:outputField value="{!account.name}”/>

<!-- Dynamic Binding --><apex:repeat value="{!myFieldList}" var="f"> <apex:outputField value="{!account[f]}”/></apex:repeat>

Spring ‘11

<apex:dataTable value="{!accs}" var="acc” rules="rows" width="100%"><apex:column headerValue="Account Name">

<apex:outputField value="{!acc.name}"/></apex:column><apex:column headerValue="Annual Revenue">

<apex:outputField value="{!acc.annualrevenue}"/> </apex:column>

<apex:column headerValue="Industry"> <apex:outputField value="{!acc.industry}"/> </apex:column></apex:dataTable>

Dynamic Bindings with FieldsetsBETA

Spring ‘11

Today:

<apex:dataTable value="{!accs}" var="acc” rules="rows" width="100%"> <apex:repeat value="{!$ObjectType.Account.FieldSet.AccountFieldSet}"

var="field"> <apex:column headerValue="{!acc[field].label}"> <apex:outputField value="{!acc[field]}"/> </apex:column> </apex:repeat></apex:dataTable>

Dynamic Bindings with FieldsetsBETA

Spring ‘11

Tomorrow:

No Controller Logic.

Dynamic Bindings with Fieldsets

Declarative Creation and Configuration

BETA

Spring ‘11

Dynamic Bindings with Fieldsets

Declarative Subscriber Configuration

BETA

Spring ‘11

Dynamic Pages & Fieldsets

New Tools You Can Use

Inline Editing for Visualforce

Rest API

Renaming of Installed Objects

Spring ‘11

Your Product, Your BrandOver 13 Custom Branded Emails for Trialforce

New User | Password Reset | Security Token Account Locked | Activation | Email Change

Spring ‘11

Package Support Access

Login as a UserPILOT

Spring ‘11

Debug Apex in Subscriber Orgs

See Your Debug

PILOT

Spring ‘11

Summer ‘11

Raja Rajaram

salesforce.com

Visual Process ManagementMaking life easier

Workflow RulesBusiness events & rulesDeclarative triggersActivity monitoringAlerts & actions

Approval ProcessesRecord routing & approvalMulti-user task managementHistory logging

FlowPage flow and dynamic formsRule flow, actions and integrationDrag-and-drop designer

How does Flow work?Page and rule flow in the cloud

Bam!

1. Draw the flow as they’d click it 3. They follow the steps

Flow does all the hard work:

2. Save it

Managesdata

Generatesdocuments

Performscalculations

Sendsemails

Integrateswith systems

Executesbusiness rules

ProvidesForms

Forget point and click!Drag and Drop Rules!

Flow Demo

No More IT/Developer Stereotyping

Become Developer Hero

Flow is the shared language

between business and IT

Help business move fast

unlike traditional IT

Developers focus on solving

complex problems

Flow Plug-in

New Apex Interface– Process.Plugin

Methods to be Implemented– Process.PluginResult invoke(Process.PluginRequest request)

– Process.PluginDescribeResult describe()

Make $$$ - Vertical Flows via AppExchange

Force.com Flow for Insurance

Force.com Flow for Call Scripting/ Help Desk

Force.com Flow for Backoffice Process Integration

automation

Force.com Flow for Tax

Force.com Flow for HR

Force.com Flow for…

Yes …there is a Flow for that !

Summer ‘11

Flow – What’s in Summer ‘11

DE edition

Visualforce component– Sophisticated, dynamic UI

– Theme pages accordingly

Build once run anywhere– Sites

– Portals

Summer ‘11

Flow – What’s Next

Metadata API

Packaging

Long running processes

Business rules engine with API

Human task

Flow resources

Visual Process Manager Resources page on

Developer.force.com– http://wiki.developerforce.com/index.php/Business_Process_M

anagement#Visual_Process_Manager

– Video tutorials

Embedded Guide in the Designer

Your friendly Salesforce Help

DE edition

Dev zone

Andrew Smith

Senior Product Manager, ISV

Ryan Spraetz

Product Manager, Force.com Builder

Raja Rajaram

Director of Product Management, Flow

Question & Answer

Next Steps…

Winter ’11 Release Notestinyurl.com/force-packaging

Try Flow TodayLog a case to get access

Visit ISVForce in the CampgroundOr post to this session on Chatter

Questions? Log Case in Partner Portaltinyurl.com/forcepartner

What’s New in ISVForce?

Streamlined Package Management

Loads Instantly

Spring ‘11

Realtime Upload Monitoring

Track progress

Set it & forget it

Review failures

Abort jobs

Spring ‘11

Chatter Winter ’11Dozens of Major New Chatter Features

Chatter Search

Dashboard Chatter

Chatter Filters

Chatter Recommendations

Chatter Email Manager

Chatter Files

Chatter Analytics

Chatter Topics#

Activity Chatter

Chatter Digest EmailsChatter Central

Apex CSI

D I S C O V E R

Visit the Developer Training and Support Booth in Force.com Zone

Discover

Developer

Learning Paths

Developer training, certification and support resources

S U C C E S SFind us in the Partner Demo Area of

Force.com Zone 2nd Floor Moscone West

that help you achieve

Learn about Developer

Certifications

Remember. . .

Check Chatter for additional session information

Get your developer Workbooks and Cheat Sheets in

the Force.com Zone

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