what's the big deal about big data for humans?
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What’s the Big Deal about Big Data for Humans?
Greg ChaseDirector, Product Marketing Pivotal Software@GregChase
Saturday, November 22, 2014
What makes big data big?
What makes big data a big deal?
How is big data affecting the future?
What does this mean for the humans?
What makes big data big?
What makes big data a big deal?
How is big data affecting the future?
What does this mean for the humans?
Prefix Decimal English word Since Example size
??? 1E+27 OctillionThousdand quadrillion Atoms in the human body
yotta 1E+24 septillion quadrillion 1991 250 Trillion DVDs
zetta 1E+21 sextillion thousand
trillion 1991 1.3 ZB network traffic in 2016
exa 1E+18 quintillion trillion 1975 Data created on internet each day
peta 1E+15 quadrillion thousand billion 1975 CERN creates 1 PB per second
tera 1E+12 trillion billion 1960500 TB new data on Facebook each
day
giga 1000000000 billion thousand
million 1960
mega 1000000 million 1960
kilo 1000
thousand 1795
hecto 100
hundred 1795
deca 10 ten 1795
How big is big data going to get?
https://www.flickr.com/photos/donkeyhotey/15419564612/sizes/l
"Rory Uphold Hella" by Rory Uphold (copyright holder) - Photo is from HelLA, the web series Huffington Post wrote about: http://www.huffingtonpost.com/2014/01/17/only-in-hella_n_4619275.html. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Rory_Uphold_Hella.jpg#mediaviewer/File:Rory_Uphold_Hella.jpg
2.5 Connected Devices per Human by 2018
Used with permission from Cisco.
What Kinds of Data do We Store in Big Data?
Data in tables – 20%
Things created:• Archives• Documents• Government statistics
Things that happen:• Business transactions
Data not in tables – 80%
Things created:• Images• Video• Audio Files• Social Media• Genomics
Things that happen:• Machine log data• Sensor data
Big data -> Large volumes and complex mixes of data types.
What makes big data big?
What makes big data a big deal?
How is big data affecting the future?
What does this mean for the humans?
Analyzing big data -> deeper insight and understanding.
How Big Data is Analyzed
• Create common understanding between data sets
Track Common Context
Source: "Edward Snowden-2" by Laura Poitras / Praxis Films - Screenshot of the film Prism by Praxis Films. Licensed under Creative Commons Attribution 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Edward_Snowden-2.jpg#mediaviewer/File:Edward_Snowden-2.jpg
Stephen D. Melkisethian / Foter.com / CC BY-NC-ND
How Big Data is Analyzed
• Create common understanding between data sets
• Discover trends & changes in trend
Look for Changes in Tracked Patterns
Source: https://www.flickr.com/photos/jeepersmedia/12848484223/sizes/l
How Big Data is Analyzed
• Create common understanding between data sets
• Discover trends & changes in trend
• Find correlations between data sets
Find Meaning Between Two Data Sets
Source: http://www.malariajournal.com/content/13/1/52
How Big Data is Analyzed
• Create common understanding between data sets
• Discover trends & changes in trend
• Find correlations between data sets
• Apply machine learning for higher accuracy predictions
Machine Learning Creates Accurate Predictions
Source: http://ci-lostinvestigation.appspot.com/
What makes big data big?
What makes big data a big deal?
How is big data affecting the future?
What does this mean for the humans?
The Near Future of Big Data
• We will be relentlessly tracked.
Our mobile devices are geo-spatial sensor platforms
"An assortment of iBeacon from different vendors" by Nonokunono - Several iBeacons were purchased from various vendors. Nexus 5 cellphone was used for picture taking.. Licensed under Creative Commons Attribution-Share Alike 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:An_assortment_of_iBeacon_from_different_vendors.jpg#mediaviewer/File:An_assortment_of_iBeacon_from_different_vendors.jpg
The Near Future of Big Data
• We will be relentlessly tracked.
• Others will know us better than we know ourselves.
Other peoples’ interactions with you will be informed by predictive analysis
https://www.flickr.com/photos/luckywhitegirl/5823108050/sizes/l
The Near Future of Big Data
• We will be relentlessly tracked.
• Others will know us better than we know ourselves.
• Automatons will take over by being good enough.
Self-driving cars are already safer than human drivers
https://www.flickr.com/photos/markdoliner/7694478124/sizes/l
Computers will soon be better doctors
https://www.flickr.com/photos/atomictaco/12935316785/sizes/l
What makes big data big?
What makes big data a big deal?
How is big data affecting the future?
What does this mean for the humans?
What will your future with big data to be?
We need a new and honest discussion about: • Ethics and rights • End of 20th century economy• Abundance vs. scarcity
Thank you
Blog: Geekmarketing.biz
Greg ChaseDirector, Product Marketing Pivotal Software@GregChase
Saturday, November 22, 2014
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