white bird in a blizzard

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

WHITE BIRD IN A BLIZZARD Online Marketing/Print/Social Media

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for WHITE BIRD IN A BLIZZARD. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Print Advertising – 10/9 AND 10/24 issues of Campus Circle 6.  Newsletter Advertising/Calendar Listing – Promoting film release 7.  Sweepstakes/Screening – Pages hosted on campuscircle.com

The campaign has 905 clicks (includes 748 bitly clicks), 3,606 content related page views and 38 social media shares to date.

Print Advertising

Print Advertising #2

Screening Page

Page Views– 3,646 Entries – 927

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 363K+. Clicks – 275

Dedicated Email

Delivered – 22K+ L.A. Opened – 1,721

Clicks - 117 (Additional 90,000 emails

going out for the film as it rolls out)

Campus Circle

Newsletter #1 Emails – 22,326 Opens – 1,894

Weekly Newsletter Campaign Clicks– 28

Campus Circle

Newsletter #2 Emails – 22,326 Opens – 2,266

Weekly Newsletter Campaign Clicks– 12

Calendar Listing

Page Views – 105

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 143

SM Shares – 2 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Social Media

Social Media #2

Sweepstakes Page

Page Views– 917

Entries – 283 to date SM shares - 22 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status