white pepper 21st june gamification of brands_mobile media

21-06-2012 1

Augmented Reality

Future of Consumer Interactions

21-06-2012 2

What is Augmented Reality ?

21-06-2012 3

Augmented Reality

Reality + Simulation = Virtual Reality Augmented Reality

21-06-2012 4

Augmentation by a computer

Leads To

Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with simulated one.

21-06-2012 5

Is Augmented Reality Ready For Mass Adoption ?

21-06-2012 6

21-06-2012 7

Statistics of Keyword search queries for "Augmented Reality” on Google gives eloquent testimony about the growing interest for this technology. For two years the Augmented Reality has become profitable. A lot of AR-advertisement, navigations, entertainment applications has been developed.

Source: http://computer-vision-talks.com/2011/02/future-of-the-augmented-reality/

21-06-2012 8

But, Are We There

Yet?

21-06-2012 9

For Consumers

Ease of Use

The Curiosity Quotient

The Fun Quotient

Provide Utility

For Marketers Marketing Awareness

Potential

ROI

21-06-2012 10

Find The Answer To

But, Are We There

Yet? In The Following Slides

Mahindra XUV 500, Auto Expo 2012

21-06-2012 11

https://www.youtube.com/watch?v=lA-k3TsFPj4

21-06-2012 12

https://www.youtube.com/watch?v=lA-k3TsFPj4

Mahindra XUV 500, Auto Expo 2012

Live Augmented Reality by National Geographic

21-06-2012 13 http://www.youtube.com/watch?v=D0ojxzS1fCw

Mall Activation National Geographic had some fun with one of their newest PR stunts. By building an augmented reality set-up, with the help from company Appshaker, visitors at the mall experienced a shocking surprise; they were able to see animals, both alive and extinct, come to life before their very eyes. Not only animals, but also weather systems and even the historic moon walk. Check out the video below

21-06-2012 14

Live Augmented Reality by National Geographic

National Geographic set up a display screen, in a mall, on which augmented reality was projected. Shoppers & by standers could see the screen at get a feel of wild life around as if living in a virtual world

21-06-2012 15

Some Glimpses From

The Event: Live Augmented Reality by National Geographic

21-06-2012 16

21-06-2012 17

21-06-2012 18

21-06-2012 19

21-06-2012 20

Beyond The Hype: Moving From Simple Gimmicky Experiments

To Real World Applications

21-06-2012 21

21-06-2012 22

What Next ?

21-06-2012 23

Source: Inspiration from the presentation of Lynne d Johnson, R/GA http://www.youtube.com/watch?v=D0ojxzS1fCw https://www.youtube.com/watch?v=lA-k3TsFPj4 Articles from Prominent Industry Experts.

Thursday, 21st June 2012

Thanks for your time.

Kumar Gaurav

+91 95604 52199

21-06-2012 24