whitespace portfolio

Welcome from all of us at Whitespace Creative Direction.

Whitespace Creative Direction

CREDENTIALS& PORTFOLIO

CREDENTIALS

SEAN HARRISONQualification: Graphic Design HonoursExperience: 25 yearsSkills: Graphic Design. BrandingOther: Founder of Whitespace Creative Direction in 2013 Founder of Code – A Company of Designers in 1995Winner of various national and international awardsInternational judge for Cannes Awards2003 Chairperson for Loerie Design Awards2004 Head of Cape Town Design Council2005 Think Regional Council TANIA HARRISONQualification: B.Com, B.ProcExperience: 20 yearsSkills: Brand strategy. MarketingOther:Founder of Whitespace Creative Direction in 2013Managing Director of Code – A Company of Designers for 15 yearsFounder of Food from the Karoo

CHARLOTTE HUMANClient ServiceQualification: B.Com (Current)

CHRISTINE LUNDYMarketingQualification: Honours Information & Communication Studies, Degree in Business Studies

SAMANTHA MACKINNONProduction ManagementQualification: Years of experience

TATEM MILFORDClient ServiceQualification: BA

ALMARI CAROSINIGraphic DesignerQualification: BA Graphic Design & Illustration

DANICA RICCIARDIGraphic DesignerQualification: BA Graphic Design

THERESA WIIDGraphic DesignerQualification: BA Visual Brand Communication

WE OFFER1/3

WHAT

Whitespace specialises in the creation, development and marketing of brands. Brands, being a collection of ideas and images representing the soul of an entity, are assets created in the mind of the client; indispensable tools to grow profit and franchise, ultimately affecting the wealth of stakeholders and economic growth.

Ideas, design excellence and marketing experience are what sets Whitespace apart from the rest of the playing field. We believe in conceptualising big ideas, designing excellently and intelligently thereby designing our futures. We believe in looking forward. We believe in inventing and not emulating. We believe in the art of inspiration.

BRAND STRATEGYWhitespace has created various strategy methodologies to ensure that the brands we create or manage are the symbolic embodiment of all the information connected to a company, product or service. These tools include visual brand audits, perception and information audits, visual brand strategy, brand positioning strategy, brand essence development and idea generation.

NAMINGWe have the ability to offer name generation for companies, products, events and a variety of other concepts.

BRAND CREATIONWhitespace offers a complete range of graphic design services. Weemploy highly qualified graphic designers who are trained to executethe technicalities required to create and develop brands, both visually and strategically. In addition, depth of technical knowledge and skill is a product of 23 years of brand creation experience across various industries and design disciplines. Our expertise include, but are not limited to, the creation of corporate identity, marketing collateral, brand manuals, literature, book design, environmental design, brand architecture and packaging.

WE OFFERWHAT

BELOW THE LINE, DIRECT PRINT & DIGITAL MARKETINGWhitespace collaborates closely with its clients to ensure the brand created reflects the company’s essence, necessitating an in-depth understanding of our client’s target market and their specific needs. We are ideally positioned to identify opportunities, create and apply marketing tools that will build brand awareness, loyalty and increased consumer activity. These initiatives include drops, banners, exhibitions, direct mail, print media, e-mail promotions , social media campaigns and PR campaigns - all aimed at ensuring recall and highlighting the features of products and services.

DIGITAL DESIGNWhitespace applies the principles of design and branding to various media platforms. The digital media has become one with design, requiring all design thinking to be applied in a digital environment. Whitespace translates its designs to templates, e-mail signatures,websites, apps, mobile technology, Facebook and e-commerce.

ILLUSTRATIONWhitespace offers illustrations in both the traditional and digital sense. These techniques are often used in conjunction in an endeavour to cross boundaries to integrate and enhance graphic design, typography and photography. Illustrations are now a significant factor in the design industry and are applied across disciplines.

PHOTOGRAPHYWhitespace offers in-house photographic skills having employed designers who have been educated and skilled in photography. This capability has become pivotal in our ability to address a variety of company and client needs within limited time frames and budget.

GRAPHIC DESIGNWhitespace offers a complete range of graphic design services. We employ highly qualified graphic designers who are trained to execute the technicalities required to create and develop brands, both visually and strategically. In addition, depth of technical knowledge and skill is a product of 15 years of brand creation experience across various industries and design disciplines. Our expertise include, but is not limited to, the creation of corporate identity, marketing collateral, brand manuals, literature, book design, environmental design, brand architecture and packaging.

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WE OFFERWHAT

FINANCIAL REPORTING, PUBLISHINGWhitespace has an acute understanding of the importance of financial reports and uses these crucial and widely read documents to communicate brand essence and create intrigue; consequently optimizing the investment necessitated to produce the report. Whitespace specifically offers design, production and publication of annual financial reports, interim reports, financial announcements, prospectus design, financial notices and brand manual design.

PUBLIC RELATIONS, MEDIA RELATION & CORPORATE AWARENESSWhitespace offers services aimed at increasing public, consumer, media and corporate awareness. These services range from traditional public relations to managing Facebook sites, newsletters and general media relations. Our writing services range from copywriting for brochures, websites and newsletters to compiling proposals and similar documents for submissions.

PRODUCTION MANAGEMENTMost designs require a form of production. This includes printing, product sourcing, collation, distribution and programming. Whitespace offers its clients the option to appoint Whitespace to manage the final production of the design created as a turnkey project or alternatively, we offer a consulting service to the client in respect of supervising suppliers and the production of designs.

ACCOUNT MANAGEMENTResponsible and effective account management is imperative in ensuring the outcome of a successful design project. Whitespace interacts with all parties involved in order to ensure the seamless management of the project from brief to post-production.

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Whitespace is the space that surrounds a design. The space in which there is no obvious design, the space that is in fact is a design element itsef and argueably the most crucial of all design elements.

Good design elements should be a given, only great design will help create and build great brands. Great design requires more than just good design elements.

Great design considers the context in which the design lives. Context is often whitespace. Whitespace should be designed and created, not prescribed.

Creating whitespace starts with understaning then creating strategy and building an idea. Only great design will stand the test of time and only great design will add real value to clients.

WE THINKHOW

AWARDSAWARDS60+ Awards won since 199532 Loerie Awards including 3 Grand Prix15 SPADA Awards11 London Awards2 Communication Arts Awards

LOERIE AWARDS (32)3 Grand Prix: Graphic Design [Corporate Identity],Campaign Design [Corporate Identity ] andPackaging [Alcoholic Beverages] 15 Golds:Annual Reports, Graphic Design [Brochures, Logos,Corporate Identity], Campaign Design [Cor-porateIdentity] and Packaging [Alcoholic Bever-ages]13 Silvers: Annual Report, GraphicDesign, Campaign Design and Packaging

FIRST PAPER HOUSEGrand Prix: Graphic Design [Annual Reports]

COMMUNICATION ARTSEntry into the 1997 Design Annual [The only South African company that year]

MONEY MARKETINGFinalists: Financial Services Awards – Graphic Design for Annual Reports

BECKETT INTERNATIONALExcellence in Stationery DesignSPADA (15)2 Golds: Packaging and Graphic Design[Annual Reports]2 Bronzes: Corporate Literature11 Finalists: Graphic Campaign, Packaging, Direct Response and Corporate Literature

LONDON AWARDSFinalists: Packaging, Graphic Campaign, DirectResponse, Corporate Literature [this includesAnnual Reports] and Corporate Identity

CURTIS FINE PAPERInternational Grand Prix: Best Stationery Design

NEW YORK FESTIVALSGrand Prix: Graphic Design [Annual Reports]

BRANDSPROjECTS &SELF INITIATED

Whitespace created and owns two brands that was created as self initiated projects.

These brands today operate as businesses and is either wholly owned or part owned by Whitespace and include: Food from the Karoo - a food brand operating from the Karoo focusing on the offering premium quality, pure and natural food produced in the Karoo. The company is 100% owned by Whitespace Creative Direction CC. See www.foodfromthekaroo.com

Ama Culture - a culture, food, wine and lifestyle publishing platform supported by business membership. The entity is owned by three shareholders of which Whitespace Creative Direction CC. is one. The other shareholders are Art South Africa (33,3%) and Epicure (33,3%). See Facebook/amaculture.co.za.

PORTFOLIO

01LOGO DESIGN

IDENTITYCORPORATE 02 IDENTITY

CORPORATE

2013-2014

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PROMOTION

06 07 BRANDINGLUXURY 08

PACKAGING

HEALTH,BEAUTY,& OTHER

PUBLICATIONS

Food from the KarooFoschiniFrieda LloydGourmet BurgerH1 CapitalHamlin HouseIdeafruitIn Solidarity with Freedom of Speech & ExpressionJawitz PropertyJust PureKaizer ChiefsKirstenboschKnowledge FactoryMaccallumMarkhamsMedpagesMettle

MontessorriNoahO’FranksO’KinOak Valley, The Pool RoomOcean Eleven Guest HouseOobaPenny PinchersPeragoPrimediaPure 03Re.cmSeeffSir JuiceSpace StationSpadaTrafricaUniversity of JohannesburgWade Bales Wine Society

24.comAlfinanzArtscapeAvocadoBetterB.o.EBlack Elephant VintnersBoschenmeerBravuraBridge CapitalBrollCadizCape GatewayCarlucci’sDerek BauerDurr EstatesElgin Ridgee4

01 IDENTITYCORPORATE

LOGO DESIGN

Whitespace Creative Direction

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Black Elephant VintnersDerek Bauere4MettleSir Juice

W W W . B E V I N T N E R S . C O . Z A W W W . B E V I N T N E R S . C O . Z A W W W . B E V I N T N E R S . C O . Z A

2014 mettle.net

IN A

WORLDOFNUMBERS

MAKE IT COUNT.

Nº

14AMBITION.INDIVIDUALITY.LEADERSHIP.

DETERMINATION.ORDER.SECURITY.

14 has a positive and prosperous meaning.

One signifies attainment, success, fulfillment, new projects, leadership, ambition, being eager, mental activity, individuality and forerunners.

Four signifies organisation, security, efficiency, instincts, structure, precision, endurance, determination and stability.

Here is to moving forward with enthusiasm and determination.

VIEW OUR NEW WEBSITE AND REFRESH WITH

03 IDENTITYCORPORATE

Gourmet BurgerUniversity JHB Space Station24.comSpeakerbox

pre 2013

1

04Food from the KarooHanganaO’Franks

PACKAGINGFOOD

BROUGHT TO YOU BY

05Back RoadsCrystallum GunnerHamlin House BrandyHarbour RockIonaKaroo WaterMr.PNuntiusOne Man BandOrigin WineSophieTwo Dogs, A Peacock and a Horse

BEVERAGEPACKAGING

HEALTH , BEAUTY &OTHER PACKAGING

Just Pure

African Ritual

Pure03

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DunhillLimited Edition Hotels

07 LUXURY BRANDING

Whitespace Creative Direction

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PUBLICATIONS

Fin WeekFoschiniGold ReefMettle

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GabrielskloofMettleNoah

09 PROMOTION

CAPE TOWNSuite 205, Buitenkloof Studios, 8 Kloof StreetPO Box 15423, Vlaeberg, 8018T: +27 21 423 1988F: +27 21 423 1948

SOMERSET WEST Unit 410, Pebble Beach, Somerset Links Office Park, De Beers AvenueT: +27 21 850 0446F: +27 21 850 0441