whsc web site redesign and integration

Emory Health Sciences Communications

Web Site Redesignand Integration

Named for the legendary leader of the Coca-Cola Company, The Robert W. Woodruff Health Sciences Center of Emory University is an academic health science and service center focused on missions of teaching, research, health care and public service.

Its components include schools of medicine, nursing, and public health; the Yerkes National Primate Research Center; the Emory Winship Cancer Institute; and Emory Healthcare, the largest, most comprehensive health system in Georgia.

The Woodruff Health Sciences Center has a $2.3 billion budget, 17,000 employees, 2,300 full-time and 1,900 affiliated faculty, 4,300 students and trainees, and a $4.9 billion economic impact on metro Atlanta.

At A Glance

Our office serves the external and internal communications needs of Emory’s Woodruff Health Sciences Center and its principal constituents, including Emory Healthcare.

Introduction to

Health Sciences Communication

Responsibilities of

Health Sciences Communications

Our responsibilities include:• media relations• publications• multimedia• special events.

Getting From There to Here

Active process lasted six months

Process Planning Coordination & Collaboration Information Architecture Content Build-Out Launch Promotion Maintenance, Fine-Tuning & Expansion

Getting From There to Here

Publications

Competitive Analysis

Planning

Coordination & Cooperationwith University

Project Plan

Publications

Participation in Design Process

Coordination & Collaboration with University

Participation in Selection of Content Management System

Assistance with Launch of University Web Site

Publications

Assessment of Content Existing Suggested

Organization Sticky Notes Mind Maps Outlines

Information Architecture

Mock-Ups Home Page Section Pages Other Key Pages

Review Review by Section heads Feedback Revisions Review via Online Test Version

Information Architecture:

Design Mock-Ups

Lists & Spreadsheets

Content Assignments

Content Round-Up Text Graphics Multimedia

Content

Work with Hannon Hill, Content Management SystemVendor

Set-Up of Site Skeleton

Site Filled with Content

Note: Publications left for implementation in later phase.

Build-Out

Site Reviewed in Test Area

Launch

Promotion Email Blast News Release Cross-Linking from

Other Sites Email Signatures URL on News Releases

Launch & Promotion

Publications Brought Online Magazine Annual Reports Brochures

Upgrades to Newsroom

Traffic Analysiswith Google Analytics

Maintenance, Fine-Tuning & Expansion

University Units University Communications Development / Campaign

Health Sciences & Healthcare Units Emory Healthcare Emory University School of Medicine Nell Hodgson Woodruff School of Nursing Rollins School of Public Health Winship Cancer Institute

Working with University & Healthcare Units

Emory Healthcare Share Content Advise on Content

Management System Support Campaigns

Emory University Share Content Cross-link Content

Collaboration & Cooperation - Continued

Micro Sites & Media Tie-ins Sound Science

WHSC Mobile

At a Glance Brochure

Emory University – Grady Memorial Hospital

AJC Better Health

Collaboration & Cooperation - Continued

Jeffrey MolterAssociate Vice President, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universityjmolter@emory.edu404-727-4347

Wendy DarlingCommunications Specialist, Health Sciences CommunicationWoodruff Health Sciences Center, Emory Universitywdarlin@emory.edu404-727-8553

www.emoryhealthsciences.org

Contact Information