why b2b companies aren't killing it on instagram
Post on 11-Apr-2017
39 Views
Preview:
TRANSCRIPT
1
Why B2B CompaniesAren’t Killing it On
2
HPStrategy:
Advertising Product
Challenge:Giant HP ad
3
SalesforceStrategy:
Company Culture
Challenge:Limits audience
4
AmericanExpressStrategy:
Instagram Relevant
Challenge:Low engagement
5
GreyStrategy:
PersonalDiary
Challenge:Limits audience
6
- More resources- More interaction with audience
7
Company IG Twitter
Grey 8k 12k
Salesforce 20k 300k
American Express 130k 877k
HP 360k 1mil
8
Visual appeal Visual intrigue• Beauty a desire to know more
• Tackle limited audiences and lowengagement by being actuallyinteresting and inviting
9
New Instagram StrategyStory:
We use and authentically support small businesses.
Storytelling: • For every product you buy at a mainstream,
commercial company, you can get it at a small business.
• “A week in the life”• New aesthetic – color coordination, photography
style, employee feature in a more organic way
top related