why me - van dinh
Post on 12-Aug-2015
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ABOUT ME
Experiences October 2012 – present 3/2007 – 5/ 2008 Marketing Senior Supervisor Sales and Marketing Executive AIA Vietnam Life Insurance Smart Tailor Businessman Company, VN
WHAT I FIT
WHAT I DID
85%
Conducting marketing plans
• “SHARE LOVE – FOR SHORTER ROAD” 100,000 interactions Database with 23,600 contacts
• “REAL LIFE NEVER STOPS” : Social media reach 5 million recorded 700,000 video views 400,000 microsite impression.
• “AS LOVE NEEDS TO BE SHARED” 40,000 interaction Database with 23,600 contacts
• Digital Platform: responsive microsite • Support channels: online PR, digital
posters, forum seeding, hot influencer, EDM, online media (Google ads, Facebook ads, pre-roll ads….)
Digital Campaigns
Conducting strategic marketing plans, enhancing brand awareness and supporting sale
Company strategies
• Promoting Premier Agent • Supporting Head of Brand and Corporate Communications in developing plans to
dominate the cities through AIA Exchange and nest by AIA projects • Coordinating with other departments to conduct the Real Life Journey
WHAT I FIT
WHAT I DID
90%
Developing communication materials
Overseeing all advertising and developing communication materials
• Career Opportunity Presentation: developing Marketing materials, Recruitment brochure, AIA information update, Interview guidelines…
• Sale Tool Kits • Recruitment Kits • Company Information Update • Developing guidelines about using and managing AIAV
brand and images for offices and general offices
Managing AIA Brand
• Managing AIAV brand image across the country (over 100 offices) • Managing outdoor advertising
WHAT I FIT
WHAT I DID
Managing all the company’s owned media (websites, Facebook fan page, YouTube, etc.)
90%
Managing AIA website: 21,000 visits per month 16,000 unique visits per month
Implementing SEO to reach a high search rate
Managing Facebook fanpage:
Page like: over 28,000 likes
Youtube View: over 89,000 views
Recent post engagement
WHAT I DID Overseeing corporate events
• AIA Health Now: 1 or 2 events/month and 200 customers/event
• AIA Healthy Living events
• Events to promote the AIA new brand positioning
• Customer Conferences • Real Life Journey
WHAT I FIT Well experienced in organizing all corporate events
90%
WHAT I DID
- Agent Deep Dive Study/Customer Deep Dive Study
- ASIAN Middle Class Survey
- Healthy Living Survey - Agency Leader Study
WHAT I FIT Overseeing market research programs
90%
WHAT I FIT
§ EDITOR OF AIA GROUP INSIDE MONTHLY NEWSLETTERS
WHAT I DID § EDITOR OF AIA VN AGENCY NEWSLETTERS AND CUSTOMER
NEWSLETTERS
• PREPARING ALL CEO SPEECHES/MESSAGES AND
INTERNAL COMMUNICATIONS
Handling marketing communication, press release and publicity
80%
WHAT I FIT
§ IN CHARGE OF PROMOTING THE SPONSORSHIP TO TOTTENHAM
HOTSPURS FOOTBALL CLUB
WHAT I DID § IN CHARGE OF THE PARTNERSHIP
WITH CITI BANK
Overseeing sponsorship, promotional events and contribution programs
80%
SALE PROMOTIONAL ITEMS
• Produce gifts to customers
• Promote the sponsorship on facebook page, press releases and ads
CO-SIGNAGE
BOOTH IN CITI BRANCH
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