why native mobile apps are the right choice for the enterprise
Post on 20-Aug-2015
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Why Native Mobile Apps are the Right
Choice for the Enterprise
• Brief Introduction – Jay Hall
• General information on mobility and general
thoughts on web versus native mobile apps
• Introduction to Nasrin Azari, Mobile Reach
president
• Discussion on the benefits of native apps
• Demo on rapid native app creation
• Nasrin summary
• Jay wrap-up and Q&A
2
Welcome!
• Mobility is a Revolution not an Evolution
• It is not a feature, it’s a new way of
doing business
• You have a process TODAY that is not
optimal
• Mobility needs to be a process
improvement, not a novelty or a nice-t0-
have
• The end user remains the most
important variable in the equation
3
The State of Enterprise Mobility
The cost of development is lower than for native
You can build a single app to run across multiple mobile device platforms
Updates and deployments will be easier and faster with a Web app
You don’t have to go thru app stores to get apps
There is no footprint (no application install / no cache data) on the mobile device
Licensing is typically unlimited
4
Arguments FOR Web Apps
• Native Apps are time-consuming to build Assuming that you need to build a separate app
for each mobile platform Assuming that you have to develop from scratch
• Expensive to update, maintain, and deploy Need to update multiple applications/platforms Dynamic environment requires frequent
changes• Need to hire / train developers on each specific
platform, and a unique skill set is required
5
Arguments AGAINST Native Apps
As you’ve just seen, there are a lot of reasons
why organizations choose Web Apps for the
Enterprise over Native Apps
But…
we are here today to show you why Native mobile apps are actually a
better choice in the Enterprise environment!
6
Native vs. Web for Enterprise
Do you currently believe that Web Apps are the way to go for mobilizing enterprise applications?
7
POLL!!
Nasrin Azari, President of Mobile ReachFrequent speaker on enterprise mobility20 years of experience in mobile computing
8
INTRODUCTION
• Differentiate Enterprise Mobile Apps from Consumer Mobile Apps
• Identify the Business Requirements for Enterprise Apps
• Characterize the benefits of Web Apps versus Native Apps
• Meeting Enterprise Needs with Native Apps• The Mobile Reach Answer / Solution • Product Demonstration• Summary and Take-Aways!
9
Native Apps for the Enterprise
• Consumer Apps Non-graphic-intensive Games, Social, News, Shopping,
Scheduling, Personal Productivity Driven by entertainment value, communication,
location• B2C: Business to Customer
Marketing, information access, customer service Driven by accessibility, ability to share information real-
time, etc• B2E: Business to Employee
Efficiency, Productivity, Information accuracy, tracking Driven by business needs: better decision-making,
more stream-lined/cost-effective processes, improved data capture, easier ways to complete tasks, faster or more accurate activities, improved access to real-time situational information, etc.
10
Different types of Mobile Apps
• Are Process Improvements Determine how mobile workers are doing their
job You have an existing process (it may be
manual) Design and implement a more efficient,
functional, higher quality process with mobile solutions
• An effective B2E mobile app MUST…1. Actually improve the process2. Actually be used
11
B2E Mobile Applications
• BYOD policies require the support of many mobile platforms
• Dynamic environments require frequent changes to mobile apps
• Mobile apps need to integrate well with backend systems
• Mobile apps need to be secure• Mobile apps need to improve a business process:
Improving Productivity Increasing Efficiency Making a task easier for end users Improving the quality of data captured Providing Real-time access to information
12
Enterprise App Requirements
Support a variety of mobile platforms
Be easily modified and deployed
Integrate smoothly with backend systems
Be secure
Improve business processes
Offer a good User Experience
Provide immediate response time (usable
offline)
13
Mobile Enterprise Apps MUST
• COPE: Code Once, Publish Everywhere Write/update once using HTML/5, Javascript Run the app via a webpage
• No Install / Download / Footprint Run within the existing Browser Immediate access to latest application functionality
• Unlimited Licensing Any number of users can access the application
All of these benefits are associated with keeping costs low … i.e. none are focused on
the end-user14
Benefits of Web Apps
• User Experience Ability to fully support the mobile end-user’s
needs/expectations• Access to Device capabilities
GPS, peripherals, audio control, etc• Better Security options
Avoid the dangers of HTML5 hacking and security holes• Offline Usage
Ability to work when no connectivity is available Better response time ALL the time No SPINNING circles or other WAITING icons
15
Benefits of Native Mobile Apps
Web-based mobile apps Support a variety of
mobile platforms Be easily modified and
deployed Integrate smoothly with
backend systems Be Secure Improve business
processes Offer a Good User
Experience Support Offline Usage
Native mobile apps
16
Comparison
KEY Meets Requirements
Well Somewhat Meets
Requirements Deficient
Support a variety of mobile platforms
Be easily modified and deployed
Integrate smoothly with backend systems
Be Secure Improve business
processes Offer a Good User
Experience Support Offline Usage
• You have a choice…1. Create a Web App, which is easier to
manage, but sacrifices user experience. Improvements in HTML5 (or 6, etc) eventually will help fill the gaps in:
Device-side functionality User experience Better offline capability
2. Choose the Native App route and find a tool to ease the development and support effort
Mobile Reach
17
Meeting enterprise needs
• Maintain all the Benefits of Native Mobile Apps
• Solve the complexities of Native Mobile Apps via: Creating and supporting a cross-platform app
development environment Support all backend applications Rapid mobile application development tool Enterprise App Store Ability to modify and scale as your business
grows Easy Licensing model18
The Mobile Reach Answer…
• Splitware AppStudio
• Splitware AppStore
• Splitware App Templates
• Splitware Plug-in SDK
• Splitware Security
19
MR Splitware Mobility Platform
PRODUCT DEMONSTRATION!!
• Build and deploy an app in minutes• Iterate and redeploy just as quickly• Support cross-platform mobile devices• Support multiple backend applications
20
MR Splitware Mobility Platform
Support a variety of mobile
platforms
Are easily modified and deployed
Integrate smoothly with backend
systems
Are Secure
Improve business processes
Provide a Good User Experience
Support Offline Usage21
Mobile Reach Enterprise Apps:
KEY Meets Requirements
Well Somewhat Meets
Requirements Deficient
• Goal 1: eliminate / minimize the complexities around the development and support of enterprise native mobile apps. Rapid cross-platform native mobile app development:
ability to write and deploy an app in minutes, hours, or days, depending on complexity.
COPE: design and build functionality for a mobile app ONCE and publish natively to all mobile platforms
• Goal 2: retain all of the UI advantages of native mobile apps Rich functionality Use of device peripherals Highly secure Immediate response time
22
Mobile Reach Roadmap
• Native Apps unarguably have: Better User Experience Better Functionality Better, consistent, dependable Response Time
• Leading to… Better Processes Increased efficiencies Higher mobile user productivity
Native Apps ARE BETTER than Web Apps for the criteria that make Enterprise Applications successful: Improved Processes User Adoption
23
Why are Native Apps better?
• Enterprise Mobile Apps are created to: Improve an existing process
• In order to be Effective, the Enterprise Mobile App MUST Actually IMPROVE the Process Actually Be USED
• Native mobile apps naturally meet these two requirements BETTER than mobile Web apps
• The primary challenge of Native mobile apps is the amount of time and effort involved in the ongoing development and support Enterprise mobility is critical to your business
success Writing mobile apps is not your core business Bring in experts who do this for a living!24
In Summary
• Lives and breathes enterprise mobility• Has been providing successful enterprise
mobile solutions for over 10 years• Understands what it takes to roll out and
support a successful implementation• Has current customers that have been
successfully using our products for 8 years!• Can scale with your business needs• Has the expertise to assist you through the
process• Has the tools that let YOU own the final
solution25
Mobile Reach
1. You have to do something
2. Regardless of what you do, you own it
3. Environment is changing rapidly – risk
4. Enterprise Mobility is like Cloud Computing
5. Users choose Native, IT Depts choose Web… What’s best for the business as a whole?
6. Mobile Reach allows you to take advantage of the benefits of native apps WITHOUT the pain
26
Take-Aways
• The rate of mobile OS evolution will outpace the slow rate at which HTML Web standards evolve, so native apps will continue to have access to more sophisticated capabilities.
• Native apps can support a wide range of security strategies, unlike HTML5 apps
27
Gartner Says…
• Thanks for joining us!• Questions?
?
28
Questions
• Mobile Reach Enterprise Mobility Webinar Series
Building Mobile Apps in Minutes
Analyzing and Implementing Effective Mobile
Workflow
Why Native Apps are the right choice for
Enterprise
Addressing Mobile Application
Security
Thursday, July 19
29
Thanks for Joining Us!
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