why online marketing fails
Post on 27-Jun-2015
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Why Online Marketing Fails!
ABOUT TIM PRIEBE
• Owner of T&S
• Author of multiple online marketing books
• Columnist in The Business Times of Edmond
• Regularly assists clients with online marketing
1
THE WHOLE POINT
The Whole Point
People do business with those they...
• K
• L
• T
• V
Show ________Show ________Show ________Show ________
________________________________
The Whole Point
People do business with those they...
• Know
• L
• T
• V
________________________
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• T
• V ________________
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• V ________
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show ________Show ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow ________Show ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow ________Show ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow IntegrityShow ________
The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show UpShow PersonalityShow IntegrityShow Worth
2
THE RIGHT ORDER
The Right Order
0. Build ________ ________1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build ________ ________2. Build ________3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build ________3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build ________ ________4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build ________
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
The Right Order
0. Build Your Plan1. Build Your Platform2. Build Consistency3. Build Your Audience4. Build Engagement
3
RECIPE FOR CONTENT
Recipe for Content
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
______________________________
__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• I
• E____________________
Don’t have too much in your !__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______
Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.
4
POINT OF OPTIMIZATION
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized _________ _________ _________.
R
T
on
Point of Optimization
Where you’ve maximized Return Time Invested.
Return
Time Invested
on
5
Q&A
Questions?
• T&S has online marketing consulting, branding and management services available.
• 405-285-0348
• www.tandsgo.com
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