why people hate your website

WHERE IS YOUR WEBSITE FAILING?

• Design – Format• Content• Search

• Conversion

DESIGN : MOBILE RESPONSIVE

denisonparking.com

MOBILE FIRST

VERTICAL HIERARCHY

You have to pick a favorite child

UNCLUTTERED NAVIGATION

Create a logical path for visitors

SAY GOODBYE TO IRRELEVANCE

NO MORE CHEESY STOCK PHOTOS

USEFUL SIDEBARS ONLY

WORDS MATTER

Who Are You Talking To?

CONTENT• Customer Focused Content

• Bite Size Information• Information at a Glance

• Deep Content

SEARCH TIPS• Keywords in Balance

• Natural Language – No Stuffing• Purpose for Every Page

• Unique Titles and Meta Descriptions• Frequent Updates• Relevant Links

CONVERSION

Is there a clear call to action?

LEARN MORE

SCHEDULE APPOINTMENT

BUY NOW

CONTACT US

DONATE

TRY

CONVERSION TIPS• Every Page is a Landing Page

• Logical Next Step• Information in Little Bites

• Limit ChoicesNo Way Out

MEASURE RESULTS• Traffic Improvement• Traffic Sources• Page View

VISITS

TRAFFIC SOURCES

Organic Search Direct ReferralSocial Email

HOW TO DRIVE MORE TRAFFIC

• Tactics vary for each source – Direct traffic - More off line activity– Organic traffic - More content– Referrals - Directory listings & cross

promotion– Social traffic – More activity– Email - Create or expand your list

Consider paid advertising when all else fails

PAGE VIEWS

Objective: Minimum Two Pages Per Visit

IMPROVE PAGE VIEWS• Switch to mobile responsive design• Check page load speed• Select clear calls to action • Simplify navigation• Fewer choices on a page• Connect relevant content with internal links• More content, (blog, video, audio and graphics)

WEB TUNE-UPS ARE A CONTINUOUS PROCESS

Start Today!

NEED MORE HELP?

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