why should brands adopt a content marketing strategy?
Post on 28-Nov-2014
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Why Should Brands Adopt a Content
Marketing Strategy?
@katekennett
A content marketing strategy grows organically
Customer are choosing to switch off from traditional media.
Only 6% click here
(source: GroupM UK)
94% Clicked on Natural Search
(source: GroupM UK)
“Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising”
Nielsen
Content Strategy
1.Focuses on attracting or retaining a targeted customer audience
2.Share compelling, useful, and/or entertaining information
3.Be consistently delivered. Joe Pulizzi CMI
So how can an agency help?
Agencies know that content doesn’t just go viral
You don’t want to be this guy
Define clear business objectives and agree on the KPIs
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