why the ipa's search summer school grads are my top-tip!

CREATIVITY, IDEAS AND ADVERTISING IN A HYPER-CONNECTED, ALWAYS ON, REAL-TIME WORLD| VCCP | 23/6/2012

CONGRATULATIONS!

Some thoughts and advice on what next…

Amelia Torode

You’re in the most exciting bit of the most exciting industry in the world

Brands

Culture

People

Technology

Brands

Culture

People

Technology

Here’s my thoughts on what you need to do to thrive in this world …

It’s about values and behaviours

This is your score-card to help you!

* Adapted from work for Chime Communications

S is for Social

Get out there – socialize!In the real world and in the virtual world

The more people you know,

the more people like you,

the easier everything becomes.

C is for Curious

Be open, interested and aware – question!Only boring people get bored

What fascinates you?

What inspires you?

What do you love?

O is for Optimistic

Be positive and upbeat - believe!Cynicism drains energy and ideas

Let’s give it ago.

If we fail, let’s fail forward.

Here’s why it will work.

R is for Responsible

Think about impacts!Remember every action causes a reaction

Be a force for good.

Think about the footprint you leave.

Be the change you want to see.

E is for Entrepreneurial

Take ownership!Behave above your pay-grade

The journey is 1% complete

There is no finish line

If it were my company and my money…

“The most powerful

force in the universe

isn’t technology,

it’s imagination.”

@amelia_torode